Marketing-Strategies powerpoint presentation

intro to marketing

1. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR TOPIC : Developing Marketing Strategies PARTICIPATED BY: Dumlog Farmers Association (DUFA) Media Once Farmers Association Multi-Purpose Cooperative (MOFAMC) & other ARBOs in Toledo City

2. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR TOPIC : Developing Marketing Strategies PARTICIPATED BY: Dumlog Farmers Association (DUFA) Media Once Farmers Association Multi-Purpose Cooperative (MOFAMC) & other ARBOs in Toledo City ● Masters in Business Administration ● Assistant Professor ● Management Consultant ● Commercial Broker ● Registered Electrical Engineer ● Licensed Professional Teacher ● Former Vessel Manager ● Former School Principal Engr. Nereogilbert Y. Dela Cruz Resource Speaker

3. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies What is Marketing Strategy? Marketing Strategy refers to the Course of Action that determines The Marketing Mix for the TARGET MARKET.

4. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies Indicate Reasons why you Agree or Disagree with the statement PRESENTED BELOW. STATEMENT : Southern Food Corporation has developed a NEW Animal Food. The Corporation has identified Dogs and Cats as Animals that would eat the food. These animals are the Market for Southern Food Corporation New Animal Food.

5. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies DISAGREE . A Market is the set of Potential and Actual Buyers and Sellers of a Product. Animals do not have the Abilities to Decide and Buy Products, thus they cannot be called A Market.

6. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies A Market is the set of Potential and Actual Buyers and Sellers of a Product. Examples: • Oil Market • Car Market • Stock Market • Meat Market • Sugar Market • Housing Market Where: • Products are being bought and sold. • There are Networks of Producers, Users, Wholesalers, and Brokers who buy and sell products.

7. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies What is Marketing Strategy? Marketing Strategy refers to the Course of Action that determines The Marketing Mix for the TARGET MARKET.

8. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies What is Target Market ? The Set of Customers sharing Common Needs or Characteristics that The Company decides To Supply and Serve.

9. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies What is the Difference between CUSTOMER & CONSUMER?

10. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies CUSTOMER is the one who Buys the Product. CONSUMER is the one who Uses the Product.

11. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies COMMITMENT OF MARKETING STRATEGY In Relation to CUSTOMERS ACQUIRE Customers SATISFY Customers RETAIN Customers ENGAGE Customers INCREASE Customers

12. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies CRITERIA FOR THE TARGET MARKET Q - Qualified R - Responsive A - Accessible M - Measurable I - Identifiable S - Substantial

13. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies Market Segmentation FOR THE TARGET MARKET Market Segmentation is the Process of Dividing Customers into Meaningful Groups That are relatively Similar and Identifiable.

14. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies

15. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies

16. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies What is Marketing Mix? Marketing Mix refers to the Controllable Marketing Variables (Product, Price, Place, and Promotion) That the Company puts together to Fulfil the Needs of the Customers.

17. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies

18. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies What is PRODUCT ? Product refers to EVERYTHING that One Receives in an EXCHANGE. It can be a Good, a Service, an Idea or A Combination of these Things.

19. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies LEVELS OF PRODUCT CORE PRODUCT. This Level refers to the Benefit that satisfies Customers’ Requirements. ACTUAL PRODUCT. This Level is the Product Itself. AUGMENTED PRODUCT. This Level is the Add-Ons provided for the Customers.

20. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies PRODUCT AUGMENTATION Refers to the Strategy that provides Customers with additional and Separate Benefits outside from the Actual Product.

21. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies PRODUCT LEVELS OF PRODUCT GOODS SERVICES BLEND OF BOTH GOODS and SERVICES CORE PRODUCT TRANSPORTATION ENTERTAINMENT RESTAURANT MEAL ACTUAL PRODUCT MOTORCYCLE BAND CONCERT IMMEDIATE AVAILABILITY OF RICE and CHICKEN AUGMENTED PRODUCT TWO YEAR WARRANTY AND FREE HELMET FREE SNACKS and A CHANCE TO SING WITH THE LEAD SINGER OF THE BAND AVAILABILITY OF WASH AREA WITH HAND SANITIZER

22. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies PRODUCT DIFFERENTIATION Refers to the Strategy that highlights The Unique Features and Benefits of The Product to separate it from Competitors.

23. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies

24. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies

25. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies What is PRICE ? Price refers to the EXCHANGE VALUE placed upon A Product. It is commonly Expressed in Monetary Value.

26. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies

27. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies

28. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies

29. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies WHAT IS CHANNEL ? NOTE: The Term Channel is Used to Replace the Term Place.

30. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies Channel refers to The Customers’ Touch Points that play an Important Role in the Customers’ Experience in the purchase of Specific Goods and Services

31. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies Figure 1. iPHONE Distribution Channels

32. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies Figure 2. SONY Distribution Channels

33. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies Figure 3. RALPH LAUREN Distribution Channels

34. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies The GREATER The NUMBER OF CHANNELS The GREATER The COMPANY’S REACH Into the MARKET

35. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies

36. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies WHAT IS PROMOTION? Promotion refers to the function of Informing, Persuading, and Influencing the Consumer’s Purchase Decision.

37. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies

38. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies

39. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies

40. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies

41. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies

42. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies

43. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies

44. CTU-CME & DTI-CARP ENTREPRENEURSHIP SEMINAR Developing Marketing Strategies