MARKETS FINISHED HOUSEHOLD LINENS IN VARIED/CREATIVE WAYS (LABEL PACKAGING)
cheskaarguelles2012
42 views
10 slides
May 14, 2024
Slide 1 of 10
1
2
3
4
5
6
7
8
9
10
About This Presentation
LABEL PACKAGING
Size: 4.96 MB
Language: en
Added: May 14, 2024
Slides: 10 pages
Slide Content
Markets finished
household linens
in varied/creative
ways
Packing/packaging is the preparation of product
or commodity for proper
storage and/or transportation. It may entail
blocking, bracing, cushioning, marking,
sealing, strapping, weather proofing, wrapping,
etc.” – Business Dictionary.
Packaging and labeling of products helps to
increase the marketability of the
product. Marketability and quality of being ready
to be promoted and sold in the
market.
The history of packaging dates back to the year
1035.
A Persian traveller, visiting markets in Cairo, noted that vegetables,
spices and hardware were wrapped in paper for the customers after
they were sold.- Wikipedia (Packaging and labeling)
Modern Era - Tinning, Canning, and Paper-based
Packaging
20th century - Packaging advancements
bottles, cellophane, cartons, aluminum and types of plastic
Background
project
Warner & Spencer has been a significant
player in its industry, offering various
shampoo and soap products. While they've
seen success, we acknowledge the evolving
market dynamics and the need to adapt our
sales strategies to maintain and increase our
competitive edge.
Current scenario:
TYPES OF PACKAGING
Plastic - most
common
packaging
methods.
TYPES OF PACKAGING
Aluminum - used for
products such as
sodas,
canned goods, and
others.
TYPES OF PACKAGING
Cardboard
TYPES OF PACKAGING
Glass - and
bottles used
for beverage
products.
TYPES OF PACKAGING
Foam - used for
a variety
household
items.