The combination of coriander seeds, red chillies, black
pepper, fenugreek and cumin in the masala is a familiar
blend for folks in south India. It’s sambar or rasam powder,
depending on the proportion of the spices. The garam
masala in it is a familiar finishing spice mix to a wide swathe
of people across India, particularly more so in the north,
east and west. Then there is amchoor, which adds sourness,
something that is quite critical to creating a balance
between all the other spices. Also, there is sugar that
amplifies and enhances all the other flavours without
perceptibly adding sweetness. And then there is the corn
starch, as a thickening agent, so that your noodles does not
come out thin and watery, apart from the three magic
ingredients: onion, garlic and ginger powder. These are
typically fresh spices, but when we dehydrate them and turn
them into powders, they turn into addictive flavour bombs.
In fact, the use of garlic and onion powder is what gives
consumer snacks that intense, addictive taste. These
sachets of instant noodles spice mixes are, in my opinion,
one of the subcontinent’s greatest, albeit underappreciated,
spice combinations. It manages to taste like everything in
general, and yet nothing in particular. Those used to a diet
of sambar and rasam will detect familiar notes, while those
used to eating biryani will detect those notes thanks to the
garam masala and onion powder.
The lesson here is that while there is a science to blending
spices, and we shall examine that in detail shortly, it’s
important to not forget familiarity and nostalgia. Nostalgia
and memory play a strong role in flavour per ception. After
all, the olfactory cortex is within gossiping distance of the
emotion and memory cortex. Familiarity and nostalgia are
enabled by the stunning diversity of culinary traditions in
India. If you start a dish with mustard oil and add mustard,
fennel, nigella, fenugreek and cumin, it will bring Bengali
cuisine to mind, no matter what you do after that. And if you
start with coconut oil, and add curry leaves, garlic, mustard