Mass media and folkmedia

Mass media and folkmedia

1. PRESENTED BY- PINKI BARMAN 1 ST YEAR MSC NURSING AIN,GUWAHATI SEMINAR ON MASS MEDIA

2. Mass media

3. Public health is more than ever a concern for all governments of the world, both in developed and developing countries. In today’s world, nothing is more international than health; no other aspect of modern life is as profoundly impacted by globalization as public health. In the face of emerging global challenges including changing epidemiological pattern, increasing prevalence of chronic non-communicable diseases (NCDs), shift in dietary pattern and its consequences on obesity and associated diseases, and the spread of HIV going unabatingly. Among the strategies to overcome these health issues, the media are widely used by government agencies and organizations, international agencies and nonprofit organizations to bring people together whether they are local, regional, national or international, to reach a state of complete physical, mental and social well-being. INTRODUCTION

4. Mass Communication refers to the process of disseminating and exchanging information through diverse media platforms to reach the masses. Mass media is actually the primary means of communication for the general public to communicate with each other as well as on a grander level. What is mass media

5. Mass Media constitutes both technical and institutional methods for communication, production and dissemination of news. It reaches larger audiences or masses and that’s why is referred to as mass media. Mass Media has the power to influence society and is also impacted by what’s happening in society itself. Audience or the masses are offered with a wide variety of choices in terms of content, media platform, etc. to choose from the type of mass media they want to consume. Characteristics of Mass Media

6. Traditional Media Print Media Electronic/Broadcasting Media Outdoor Media or Out of Home Media (OOH) Transit Media Digital Media/New Media/Internet Types of mass media

7. People have developed different ways of communication depending upon their local language and culture. Traditional media is one of the oldest types of mass media to transfer traditions and culture over generations. Traditional Media

8. Folk Dances Folk Songs and Music Theatre, Drama, and Folktales Painting, Sculptures, Inscriptions, Statues, and Stupas Motifs and Symbols Announcements made by beating drums or ‘ nagada ’ Shadow Puppetry and String Puppetry Storytelling Nautanki Fairs and Festivals Rural Radio Forms of Traditional Media

9. Folk Dances

10. Folk Songs and Music

11. Theatre, Drama, and Folktales

12. Painting, Sculptures, Inscriptions, Statues, and Stupas

13. Announcements made by beating drums or ‘nagada

14. Shadow Puppetry and String Puppetry

15. Storytelling

16. Nautanki

17. Fairs and Festivals

18.  it is all about the printed form of information and news. Print media is one of the basic types of mass media tools making it very popular and convenient to reach a wider audience. Forms of Print Media- Newspapers (broadsheet and tabloid) Periodicals, Newsletters, and Magazines (general or specific interest) Brochures, Leaflets and Pamphlets Journals Books, Novels and Comics Print Media

19. A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. The first newspaper printed in India was Hicky's Bengal Gazett e , started in 1780 under the British Raj by James Augustus Hicky . Other newspapers such as The India Gazette, The Calcutta Gazette,  The Madras Courier  (1785), and The Bombay Herald (1789). Newspapers

20. Periodicals, Newsletters, and Magazines

21. Periodicals are any type of publication that is published in a series, or periodically. Periodical articles are often the best sources for research, especially if your topic requires, recent information, information on a specific topic, information on local issues. A newsletter is a printed or electronic report containing news concerning the activities of a business or an organization that is sent to its members, customers, employees or other subscribers.

22. Brochures, Leaflets and Pamphlets Booklet, leaflet and pamphlets are printed materials, small in size, covered or bound containing information on a subject or specific topic and providing opportunity for reading, learning and/or referring. Leaflets are a good combination of written words, illustrations and pictures so they are more widely accepted. They should have facts to enjoy a high level of credibility and prestige in readers. Pamphlets are a type of nonprojected audiovisual aids. A pamphlet is a paper that can be folded into two or three or five, and the matter can be printed either on a single or on both sides. In other words, a pamphlet is an unbound booklet without a hard cover or binding

23. A journal is a scholarly publication containing articles written by researchers, professors and other experts. Journals focus on a specific discipline or field of study. Unlike newspapers and magazines, journals are intended for an academic or technical audience, not general readers. Journals are published on a regular basis (monthly, quarterly, etc.) and are sequentially numbered. Journals

24. Books, Novels and Comics

25. Broadcasting is simply a distribution of audio and video content to a dispersed audience using the electronic broadcasting medium. Originally the term ‘broadcasting’ referred to the sowing of seeds on farms by scattering them over the large field. Forms of Broadcasting Media- Television Radio (AM, FM, Pirate Radio, Terrestrial Radio, and Satellite) Traditional Telephone Film/Movie/Motion Picture Video Games Audio Recording and Reproduction Electronic Broadcasting Media

26. TV Television (TV) is the most widely used telecommunication medium for transmitting and receiving moving images that are either monochromatic ("black and white") or color, usually accompanied by sound. "Television" may also refer specifically to a television set, television programming or television transmission. its early stages of development, television employed a combination of optical, mechanical and electronic technologies to capture, transmit and display a visual image. By the late 1920s, however, those employing only optical and electronic technologies were being explored. Television

27. Radio broadcasting is a one-way sound broadcasting service, transmitted over radio waves (a form of electromagnetic radiation) from a transmitter to a receiving antenna and intended to reach a wide audience. Audio broadcasting also can be done via cable FM, local wire networks, satellite and the Internet. Radio broadcasting means transmission of audio (sound) to radio receivers belonging to a public audience. Analog audio is the earliest form of radio broadcast. AM broadcasting began around 1920. FM broadcasting was introduced in the late 1930s with improved fidelity. A broadcast radio receiver is called a radio. Most radios can receive both AM and FM and are called AM/FM receivers. Radio

28. Film is a means of creative expression. It performs the functions of mass media. Such as information, education, entertainment and transmission of culture. Films are widely popular and their audio visual nature provides them a pervasive power for social influence. Therefore, they have the potential to play an important role as a medium of entertainment, information and education and as a catalyst for social change. Films are popular because they entertain. They are a facet of a mass culture and mass art. They generate mass mediated culture arising from elite, folk, popular or mass origins. helps the viewer to assume the role of the characters and to identify with them quickly and effectively. Films appeal to their primary emotions and sentiments. Film/Movie/Motion Picture

29. Audio Recording and Reproduction

30. This is also known as OOH or Out-of-Home Media and is focussed on transmitting information and news when the public is outside their home. Outdoor media gives importance to display advertising and attracting individuals towards new products, some social cause or any development or change in the society. Outdoor Media

31. Billboards or Bulletins Inflatable Billboards Mobile Billboards Banner Lamppost Banners Posters Signs and Placards Blimps, Skywriting Brochure distribution ComPark Advertising Wallscape Forms of Outdoor Media

32. Most people are familiar with billboard advertising, regardless of where they live or travel. Billboards are placed next to high-traffic highways as well as along less-traveled roads in non-urban areas. Drivers see them almost anywhere because they are an efficient and cost-effective means of communicating information that is geographically important – the location of the closest chain fast food restaurant on the route, the nearest motel, or campgrounds at the next exit. Billboards or Bulletins

33. Banner advertising refers to the use of a rectangular graphic display that stretches across the top, bottom, or sides of a website or online media property. Banner ads were the first form of internet-specific advertising, appearing in 1994. Today, banner advertising, and virtually all online advertising, currently utilizes real-time bidding technology known as programmatic bidding, which allows approved companies to bid on ad space during the time it takes for a banner ad to load. Banner

34. A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events, musicians and films), propagandists, protestors and other groups trying to communicate a message. Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to original artwork. Posters

35. Blimp , nonrigid or semirigid  airship dependent on internal gas pressure to maintain its form. It is mostly used for overhead photography at sports events, and as massive flying billboards. Blimps, Skywriting

36. Transit Media revolves around the concept of advertising and information dissemination when consumers are “ on the go ” in public places or in transit. These include display advertising on vehicles and transportation. With the aim “ driving home a message ” transit media is significantly used for massive brand promotion to millions of people who travel the country’s streets and highways every day. Transit Media

37. Bus Advertising-Bus advertising is an amazing opportunity to build awareness of company, no matter how big or small. It is an opportunity to drive the target audience to business, event or website through frequent interaction with target audience. Forms of Transit Media

38. Railway Advertising Taxi Advertising Transit Shelter Advertising

39. It is an interactive two-way communication with users being the active producers of content and information. The Internet is considered as a highly interactive mass medium and can be simply defined as the “network of networks”. It has quickly transformed as the centre of the mass media as it has marvellously integrated all the prominent types of mass media. New Media or Digital Media

40. Websites Emails Social Media and Social Networking Sites (SNS) Webcast and Podcast Blogging and Vlogging IPTV (Internet Protocol Television) E-forums and E-books E-commerce and M-commerce Digital Videos Computer Animation Digital Video Games Human-Computer Interface Virtual World & Virtual Reality Forms of Digital Media

41. websites such as Yahoo, Google, Facebook , AOL, Hotmail etc which are visited by many people world-wide, the possibility of simultaneous mass communication is enhanced. It have a good reach or coverage if it has the ability to expose a large number of people to a given mass media message within a given period. Websites and Emails

42. Social Media and Social Networking Sites

43. It has become a pervasive form of media. A blog is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or interactive media such as images or video. Entries are commonly displayed in reverse chronological order, with most recent posts shown on top. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. Blogging

44. E-commerce and M-commerce

45. Digital Videos and Computer Animation

46. Mass media plays a crucial role in shaping how we view the world. Intensive use of mass media has resulted in the world to appear smaller and closer. It also promotes the distribution of goods and services. The fundamental objectives of mass media are to inform, educate and entertain the masses. It is known to be an important player in democracy and the smooth functioning of the nation. Media is the watchdog of society. Mass media works to transmit heritage and cultural values. The rise of new mass media creates a global platform to bring people together. Functions of Mass Media

47. Giving Voice to the Voiceless Mass media plays an essential role in shining the spotlight on the masses as the general public can express their views and opinions freely. This way, it becomes the voice of the voiceless thus giving the right platform for the people to use their right to express freely. Effective and Wider Communication It is through different types of mass media from social media to the digital platforms that the world has transformed into a global village. This way, mass communication has become useful for the people, businesses, governments and the whole world to stay connected with each other. Advantages of Mass Media

48. Diffusion of Diverse Cultures Mass media also plays a colossal part in spreading arts and cultures to every nook and corner of the world. With the help of the internet, anyone can learn a new language, know about a different culture or even travel the whole world without physically going from one place to another. Encyclopedia of Information The internet is truly a massive open source of information and different types of mass media from search engine platforms to social media platforms and learning websites play a greater role in helping anyone learn anything anywhere

49. Raise public awareness about a particular problem or issues. Create a climate of opinion and provide food for thought a nurturing environment. Stress the ill effect of unhealthy behavior and the benefits of preventive behavior. Provide advocacy and support that facilitates placing health issues on the agenda. What we can be done to make mass media more effective. Integrative strategy: the use of several strategies to encourage healthy behavioral change. Use of emotional and psychological content in discussing health issues. Making health issues more relevant to the audience and to the social and cultural setting. Role of mass media and health promotion:

50. Negative influences caused by the media technology itself. Negative influences that caused by the owner and sponsor Unrealized negative influence of media Disadvantages of mass media

51. FOLK MEDIA

52. Folk media is prepared using local skilled people available in the community. Usually in the community, such people as singers, writers, actors, story tellers and puppeteers are available. Locally produced folk media is economical and very powerful. Cost involved is minimal, people get involved and the audience identifies with them because they are from the same community, speak the same language.

53. Folk Media refers to traditional media based on sound, image and sign language. It is expressed in the form of traditional music, drama, dance and puppetry. What is folk media???

54. Nautanki Forms of Traditional Media Or folk media

55. Puppets Harikatha

56. Jatra Pala

57. Fairs and Festivals MTNL Perfect Health Mela 2011

58. Folk-media has created from the rural surrounding The signs and the symbols of the folk-media have not been alienated from their village Folk-media needs only fewer media Literacy to understand it well than the mainstream Mass Media. The proximity between the community and the traditional folk-media. Folk-media having with Interactive Communication skills Changeable, creativity and liveliness of the traditional folk-media Aspects of effective communication in traditional folk-media

59. Personal contact Language Familiarity Flexibility Impact Entertainment Self expression Cultural Heritage Spread of extension messages Advantages of folk media

60. Threat to folk media is a regular with the development of film industry, radio, television and video, the Indian traditional media gradually disappearing. Focus of attention of planners on modem media. Scale of reach to masses is very less unlike as in case of technology based electronic media. Changes in social system such as urbanization and literacy rate leading to more individual listening or viewing rather people are preferring community listening or viewing Considering the traditional media as out dated and irrelevant by the present generation. Traditional folk media is functioning mostly as unorganized sector. Even to revive traditional folk forms identification and selection of good artists is very difficult. Lack of encouragement to talented artists in traditional media leading to decline of folk media. Lack of proper understanding of traditional media and its nature. Disadvantages of folk media

61. Summary and conclusion