Mass Media Communication in Business Communication

The ppt explains the mass media communication

1. Mass Media Communication

2. Mass Media Mass communication is a method of reaching a large audience. The various instruments of mass communication help to inform, influence and seek action. It is used by the government, businessmen, NGOs and various other agencies to reach and acquire customers/audience.

3. Types Advertisements through radio, TV, newspapers, social media etc. Exhibitions Hoardings Pamphlets, stickers, danglers, posters and banners etc. Press releases Press conferences News articles/news letters

4. Functions of Mass Media To Inform To Educate To entertain Transmission of heritage Commercial usage

5. Development of Mass Media According to Western Mass Communication scholars it has a progression cycle as mentioned: E lite : for the rich and affluent P opular : reaches the mass culture S pecialization : de- massification occurs.

6. Impact of Mass Media Personal Psychological Social Moral Cultural

7. Publicity It aims at achieving high visibility. Unlike advertisements it is unpaid to the media houses. It includes posters, banners, exhibitions, demonstrations, seminars, maintenance of public properties etc. Organizations have special PR departments to look after this.

8. Press Release Relate to the announcement of various important messages from the organization to the public. This has a vast reach to the audience because being multilingual. They are also free of cost. It also carries the chance of being missed out due to the media prioritization. They should be brief and to the point in order to catch full attention.

9. A suitable reporting style should be adopted to make the message effective. A focussed and captivating heading to the eyes of the audience. Should be translated into various languages in order to be effective. Track of the time factor to be maintained.

10. Crisp Language With Punch “ Prime Technologies Corp. Ltd. Has increased its profit for the June 20`9 quarter from $ 10 million to $ 16.5 million” “ Prime Technologies Q1 profit up by 45 per cent” ‘ Our car prices have been slashed with effect from…’ ‘ Our company is on the CSR drive this November’.

11. Press Conferences They give major announcements directly to the press. They achieve more than the press release. The big- functionaries, politicians, CEOs, directors, media personalities etc. conduct them.

12. Steps to Organize Press Conference Information to be shared should be sufficiently important. The day, time and venue to be chosen prior. A written invitation to be sent to the press. The information to be shared should be credible, authentic and tenable. The timing should be sacrosanct. The information could be shared in the form of a power point or oral presentation followed by question answer round. A hard copy of the facts and information shared should be shared with the media personnel.

13. Media Interviews They require mature interactive skills. They are mostly given by the top functionaries of the organization. Interviewees should be well prepared and composed. Interviewer should elicit all relevant information.

14. Public Relations It seeks to influence the public opinion towards the organization. Any PR exercise should encompass both stakeholders and public. Every organization should maintain good community relations by their CSR activities. The projection of the organization should have the real value in the public mind A positive PR exercise should shun manipulation. Plays a major role in damage control.