mass media effects PHIL POP CULTURE GEC ELEC 12

POP CULTURE

1. MEDIA
EFFECTS
ELT3

2. MediaEffects
•referstothemanyways
individualsandsocietymay
beinfluencedbybothnews
andentertainmentmass
media,includingfilm,
television,radio,newspapers,
books,magazines,websites,
videogames,andmusic.

3. Propaganda
■Propagandareferstothedeliberate
andsystematicattempttoshape
perceptions,manipulateopinions,and
influencebehaviorthroughtheuseof
massmedia.
■Itofteninvolvesthedisseminationof
biasedormisleadinginformationin
ordertopromoteaparticularagenda,
ideology,orviewpoint.
■Propagandacanbeusedby
governments,politicalorganizations,
corporations,andothergroupsto
achievetheirobjectives.

4. Persuasion
•Persuasion,ontheotherhand,
referstotheprocessofinfluencing
attitudes,beliefs,orbehaviors
throughcommunication.Unlike
propaganda,persuasiondoesnot
necessarilyimplymanipulationor
deception.Itcaninvolvetheuseof
rationalarguments,credible
evidence,andappealstoemotion
topersuadeindividualstoadopta
particularviewpointortakea
specificcourseofaction.

5. Persuasion
Examplesofpersuasionincludeadvertising
campaignsdesignedtopromoteproductsor
services,publichealthcampaignsaimedat
changingbehaviorssuchassmokingor
exercisehabits,andpoliticalspeechesintended
torallysupportforspecificpoliciesor
candidates.

6. MediaandBehavior
•refertotheinfluenceofmass
media,includingtelevision,
movies,videogames,social
media,andotherformsof
communication,canhaveon
individuals'actions,habits,and
choices.Thisinfluencecan
manifestinvariouswaysand
canimpactbothindividual
behaviorandsocietalnorms.

7. Here'sanexplanationofmediaandbehavioras
mediaeffects:
•ModelingBehavior
•ShapingNormsandValues
•ReinforcingStereotypes
•DesensitizationandSensitization
•ProvidingInformationandInfluence

8. ViolenceandMedia
•Thisareaofresearch
examineshowexposureto
violentmediacontent,suchas
violenttelevisionprograms,
movies,videogames,and
musiclyrics,caninfluence
individuals'attitudes,beliefs,
andbehaviors,particularly
aggressionandviolentbehavior.

9. Here'sanexplanationofviolenceandmedia
asamediaeffect:
•DesensitizationtoViolence
•AggressiveBehavior
•ImitationandModeling
•FearandAnxiety

10. SexandtheMedia
•refertotheportrayalofsexualcontent,themes,
andimageryinvariousformsofmassmedia,
includingtelevision,movies,music,advertising,
andtheinternet.Thedepictionofsexinthe
mediacanhavesignificanteffectson
individuals'attitudes,beliefs,behaviors,and
perceptionsofsexuality.

11. Here'sanexplanationofsexandthemediaas
mediaeffects:
•InfluenceonAttitudesand
Perceptions
•ImpactonSexualBehavior
•GenderStereotypesand
Objectification:
•EducationalOpportunitiesand
Misinformation

12. CulturalMessagesandtheMedia
•refertothewaysinwhichmassmedia,including
television,film,music,literature,advertising,and
theinternet,conveyandreinforceculturalvalues,
beliefs,norms,andstereotypes.Thesecultural
messagesplayasignificantroleinshaping
individuals'perceptions,attitudes,behaviors,and
societalnorms.

13. InformationandMediaLiteracy
•refertotheabilitytoaccess,evaluate,
analyze,andcreateinformationin
variousformsofmediaeffectively.It
involvescriticalthinkingskillsand
competenciesnecessarytonavigate
thevastamountofinformation
availableintoday'smedialandscape.
Informationandmedialiteracycanbe
consideredbothasamediaeffectand
asaresponsetotheinfluenceofmedia
onindividualsandsociety.

14. Here'sanexplanationofinformationand
medialiteracyasamediaeffect:
•ProtectionAgainstMisinformation
•PromotionofMediaDiversityand
Representation
•CivicEngagementandSocialChange
•LifelongLearningandAdaptation
•EthicalandResponsibleMediaUse

15. 16.News
•referstotheimpactthatnews
mediahasonindividuals,
society,andpublicdiscourse.
Newsmediaplaysacrucialrole
inshapingpeople's
understandingofcurrentevents,
informingpublicopinion,and
influencingattitudesand
behaviors.

16. IndividualActivity:
•Watchanykindofcommercialand
analyzetheculturalmessagesthat
commercialsend.