Matías Ulloa, Oswaldo García - eCommerce Day Panamá 2024

Matías Ulloa, Oswaldo García - eCommerce Day Panamá 2024

1. Reebok migra a VTEX y alcanza un crecimiento exponencial

2. Oswaldo García Sales VP North LATAM [email protected] Matias Ulloa Head eCommerce & Digital Growth LATAM

3. [ De los 8 mil millones de habitantes en el mundo, hay 652 M illones de personas en LATAM y el Caribe. Brasil y México suman 315 M habitantes colectivamente. USA tiene 3 30 M

4. E c ommerce is not expected to slow-down, penetration will continue increasing

5. Executives are still putting their bets on e-commerce ~ 95 % of executives are not fearing structural e-commerce slow down ~ 55 % of executives are still investing heavily in their own channels, despite cost reduction initiatives ~ 20-30 % Expected annual growth in new channels

7. VTEX Ad Network WhatsApp AI Campaigns FastStore -FastCheckout -Marketplace Improvements -Sales App Updates -Live Shopping Updates -Pick and Pack Updates

8. Team Latam UX & CRM Manager Javier Graterol In – Season Trading Manager Linda Londoño CX Manager Adriana Bravo Campaign Manager Gustavo Avila Post Order & E-Payment Specialist Anabel Castillo Platform Manager – Front End Develop. Cristian Rojas Platform Manager – Back End Leydi Maquera

9. PREGUNTAS

10. E ncuentra más casos de estudio en www.commercemind.education/ebook