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What is Fashion?
•fashion is the particular style that is
popular at a given time
•Anything that is “in” is part of current
fashion
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Fashion Terms
•Style
•Characteristics that distinguish one
particular item of clothing from another
•Examples:
•Jeans, A-line skirt, raglan or kimono
sleeves
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•Classic
•Styles that become classics are usually simpler
and less innovative than others
•Navy blue blazer is a classic
•Blue jeans, tuxedos, cardigans, sweaters
•Polo shirts, turtleneck sweaters
•Tailored shirts
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•Fad
•Fashion that is very popular for only a short time
•Colors like mauve, chartreuse
•Short miniskirts, low slung baggy pants
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•Less expensive
•Some fads return when a new generation
discovers them
•Fads help teens express sense of
belonging and personality
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Avant-Garde
•French expression that means ahead of
fashion
•Daring and unconventional
•“far out”, don’t appeal to most people
•Call attention to wearer
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Retro
•Brings backs styles of an earlier time
•V neck sweaters, wrap dresses, pointed
pumps
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Fashion Cycles
•Introduction stage
•Born when it’s worn for the first time
•Models, celebrities, etc
•Introduced in small quantities at high
prices
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•Growth stage
•Interest in fashion builds and people
gradually accept it
•Variations are sold at lower prices
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•Maturity stage
•Many people wear the fashion
•Peaks in popularity
•Large quantities at prices most can afford
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•Decline stage
•People tire of style
•Continue to wear it but sales decline
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Fashion Swings
•Basic styles of clothes and accessories
remain the same, certain details change
•Skirt lengths go up and down
•Jacket lapels are narrow or wide
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•Until WWI, floor length skirt was
fashionable for every woman and every
occasion
•During the 1920’s, hems rose to the knees
•During the 1930’s they fell to the calf
•See page 102 for different lengths
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•Later 1990’s
•Wider ties returned
•Fabrics featured flowers, cartoon
characters
•Solid-color ties were worn with same color
shirt
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Fashion Feature
•Garment features can be combined to
create many different looks
•Some combiations are more pleasing and
practical than others
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Necklines
•See page 104 figure 6-9
•Around neck and shoulders
•Jewel –high, rounded
•Crew –finished knit band
•Cowl-softly draped
•Bateau –long and low neck
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Collar Styles
•Separate piece of fabric attached to
neckline
•Some are detachable
•Peter pan –small and flat
•Sailir, mandarin, tuxedo, Chelsea
•See page 105 figure 6-10