Maurice Mattar’s Contribution to E-Commerce and Digital Leadership

With over 12 years of hands-on experience in e-commerce and digital marketing, Maurice Mattar has led and scaled successful startups across the FMCG, beauty, and retail sectors in Southeast Asia and the Middle East. Having launched and managed some of the region’s top e-commerce platforms, he brings deep knowledge in growth strategy, brand building, and digital transformation. Currently teaching entrepreneurship at the American University of Beirut, he has also served as a lecturer and guest speaker at institutions such as the Lebanese American University, Université Saint-Joseph, HEC Paris, and more.

1. Maurice Mattar’s Contribution to
E-Commerce and Digital Leadership
Driving
Change in
FMCG, Beauty,
and Retail In the fast-paced world of
online business, few
leaders have made as
significant an impact as
Maurice Mattar. With
more than 12 years of
practical experience, he
has become a driving
force behind the success
of numerous startups across the FMCG, beauty, and retail industries in Southeast Asia and
the Middle East. Maurice Mattar is widely known for his ability to design innovative digital
strategies, launch scalable platforms, and guide companies toward sustainable growth.
Helping Brands Build Strong Digital Presence
Maurice Mattar has been instrumental in helping brands establish a powerful online
presence. By combining market insights with data-driven decisions, he has enabled
companies to reach new audiences, strengthen customer relationships, and adapt to
evolving digital trends. His work reflects a deep understanding of growth strategy, brand
development, and digital transformation that sets him apart as a trusted expert in his field.
Educator and Mentor to Future Leaders
Beyond his corporate achievements, Maurice Mattar plays a vital role in education. He is
currently an entrepreneurship instructor at the American University of Beirut, where he
shares practical knowledge with aspiring business leaders. His teaching style is rooted in
real-world experience, offering students actionable skills that go far beyond theory. Over the
years, Maurice Mattar has also contributed as a guest speaker at institutions like the
Lebanese American University, Université Saint-Joseph, and HEC Paris, inspiring thousands
of learners to pursue innovation.
A Visionary and Trusted Advisor

2. Maurice Mattar is not only a leader but also a mentor and visionary. He regularly advises
startups and established businesses on how to innovate, scale operations, and thrive in
competitive markets. His insights into e-commerce and digital marketing have made him a
highly sought-after speaker and consultant across different regions.
Shaping the Future of Digital Business
By blending his passion for entrepreneurship with his extensive experience, Maurice Mattar
continues to shape the future of digital business. His journey highlights the importance of
innovation, education, and leadership in driving positive change. Whether in the classroom
or the boardroom, Maurice Mattar is dedicated to helping others succeed in today’s
ever-changing marketplace.
Empowering
the Next
Generation
Maurice Mattar
remains committed to
empowering people
and organizations to
achieve their goals.
Through his guidance,
he fosters a culture of
growth, creativity, and
resilience, making a lasting impact on the next generation of entrepreneurs and industry
leaders.
Contact Information
●​Website - feel22.com​

●​Mail - [email protected]​

●​LinkedIn - mauricemattar​

●​Instagram - mauricemattar​

●​Tumblr - maurice-mattar​

●​Vocal Media - maurice-mattar
​