Maximizing AI Visibility: How to Win Mentions & Citations in Answer Engines

What happens when visibility becomes the primary SEO KPI?

What actually drives brand visibility in AI answer engines?

Are you optimizing for AI-generated citations, or just hoping to be mentioned?

👈 Learn what actually influences AI visibility right now.

AI search experiences are replacing traditional rankings, and the rules for visibility have changed. ChatGPT, Perplexity, Google AI Overviews.

These platforms are reshaping how people discover brands.

How To Get Seen & Cited By Google's AI Mode, ChatGPT, & Perplexity

In this webinar, Pat Reinhart, VP of Services & Thought Leadership at Conductor, and Luiza Shahbazyan, Sr. R&D Product Manager at Conductor, will walk you through:

You’ll walk away with clarity and confidence on:
-How to maximize your brand’s AI visibility across answer engines
-Key factors that influence AI citations, from content authority to digital PR
-Practical content and technical strategies to boost mentions
-How to adapt your SEO workflows for Answer Engine Optimization (AEO)

This is the perfect time to get ahead of your competition in the race to AEO.

Register now to get actionable tactics to boost your search visibility.

🛑 Can’t make it live? Register anyway and we’ll send the recording right to your inbox.

1. Maximizing AI Visibility How to Win Mentions and Citations and Answer Engines?

2. Speakers

3. The Opportunity Created by AI

4. Next 10 years How Customers Used to Make Purchase Decisions AI Search How Customers Will to Make Purchase Decisions In the Next 3 Years, AI Will Own 95% of Customer Interactions The Old Way The New Way Last 10 years AI Surfaces Websites Search (SEO) Brands That Don’t Adapt Will Disappear “AI is becoming the primary gateway to the web. To stay visible, brands must rethink digital marketing for an AI-first world—optimizing for discovery, engagement, and conversion across AI surfaces.” - Director, Digital Marketing & Demand Generation COE, Ernst & Young

5. Time Consumer Visibility LLM Discovery Digital Ads Unlike Traditional Search, Brands Can't Buy AI Visibility. "In the past, companies could get by without mastering SEO— they could always just buy traffic. AI is different. Those who fail to make it a core competency won’t survive." Edelman

6. Changing Your Content Strategy

7. Traditional Search AI Search VS. Matching Meaning Matching Keywords Broad Match Phrase Match Exact Match Keyword = interior paint Dog Cat Prompt: “Kitten” Banana Apple Wolf

8. Understanding Search Intent & Personalization Educational Comparison Cost Analysis Recommendations Purchase Support Topic: Office Setup Remote Worker “How to set up a office if you work long hours?” “What are the best ergonomic chairs for remote work?” “Price of Herman Miller vs H1 Pro?” “Should I buy Herman Miller or H1 chair?” “Where to buy a black Aeron chair delivered today?” “Office furniture assembly services near me?” Business Owner “How to create an inspiring workspace?” “What are the best computers for office?” “What's the price of Dell versus Lenovo?” “Is a dell or lenovo better for office use?” “Where to buy 20 Dell Inspirons with installation?” “Local tech support for office equipment nearby” Student “What do you need for a good study area?” “Which small desks are best for a dorm and cheap?” “Are Wayfair or IKEA desks a better deal? “Wayfair or ikea desks for students?” “I want a white ikea desk and free shipping to me” “I need someone to repair the leg of my ikea desk today” Intent Stage Persona

9. The New World of Infinite Prompts Awareness Evaluation Setup Research Cost Analysis Community Feedback Purchase Support Freelancer “How to create a distraction-free home office on a budget?” +11 more prompt variations “Is a foldable desk good for daily freelance work?” +7 more prompt variations “How to assemble an IKEA desk without power tools” +8 more prompt variations “Best minimalist setups for freelancers with limited space” +16 more prompt variations “Affordable standing desks under $200 for freelancers” +8 more prompt variations “Freelancer desk setup inspiration on Reddit” +8 more prompt variations “Best place to buy budget ergonomic chairs online” +13 more prompt variations “My desk is wobbly—how do I fix it?” +11 more prompt variations Office Manager “Are we missing something in our office setup?” +13 more prompt variations “Best chairs for 10-person office under $5000” +7 more prompt variations “Do vendors offer assembly services for 50 desks?” +11 more prompt variations “How to plan ergonomic workstations for a 20-person office” +3 more prompt variations “Bulk pricing on Herman Miller vs Branch chairs” +16 more prompt variations “Reviews from other office managers on large orders” +16 more prompt variations “Where to order 50 adjustable desks with delivery” +8 more prompt variations “Fixing cable management in a shared office space” +16 more prompt variations Gamer “Why does my current desk feel too cramped?” +8 more prompt variations “Is Secretlab Magnus desk better than IKEA?” +13 more prompt variations “How to mount a 49” ultrawide monitor on a desk with no wall access” +8 more prompt variations “What’s the best desk for triple monitor gaming?” +11 more prompt variations “Gaming chair pricing: budget vs premium” +8 more prompt variations “Streamers' desk setups on Twitch and YouTube” +16 more prompt variations “Where to buy an RGB height-adjustable desk today” +11 more prompt variations “My gaming chair keeps squeaking—how to fix?” +8 more prompt variations Parent “How do I work from home with toddlers around?” +13 more prompt variations “Is a wall-mounted desk safe with kids in the room?” +8 more prompt variations “How to anchor a standing desk so it won’t tip over” +7 more prompt variations “How to share a home office with a toddler” +11 more prompt variations “Affordable kid-safe chairs under $150” +7 more prompt variations “Parent forums for home office safety ideas” +8 more prompt variations “Where to buy childproofing desk accessories” +13 more prompt variations “How to remove crayon from my wood desk?” +7 more prompt variations Developer “Why is my desk setup giving me back pain?” +8 more prompt variations “Uplift vs Jarvis for multimonitor setups?” +11 more prompt variations “How to mount 3 monitors securely on my desk” +7 more prompt variations “Which desks support multiple monitors + a docking station?” +8 more prompt variations “Standing desks under $400 that support triple monitor setups” +11 more prompt variations “Best dev setups shared on GitHub and Reddit” +8 more prompt variations “Where to buy a programmer desk with fast delivery” +7 more prompt variations “My monitor arm is sagging—how to fix?” +13 more prompt variations Designer “How can I make my desk feel more inspiring?” +7 more prompt variations “Is Grovemade worth the investment for artists?” +11 more prompt variations “Installing LED lighting and desk-mounted arms” +8 more prompt variations “Best desks for digital art, photo editing, and design” +13 more prompt variations “Creative workstations under $600 with storage” +8 more prompt variations “Behance and Pinterest ideas for workspace setup” +7 more prompt variations “Buy a matte desk surface for tablet drawing” +7 more prompt variations “How to protect wood desks from ink or paint stains” +8 more prompt variations 23 Words Avg Length of ChatGPT Prompt vs. 3-4 on Google . Topic: Office Setup . More Buyer Personas More Journey Stages “How to create a distraction-free home office on a budget?” +11 more prompt variations “Is a foldable desk good for daily freelance work?” +7 more prompt variations “Are we missing something in our office setup?” +13 more prompt variations “Best chairs for 10-person office under $5000” +7 more prompt variations “Why does my current desk feel too cramped?” +8 more prompt variations “Is Secretlab Magnus desk better than IKEA?” +13 more prompt variations

10. Rise Of "Trusted" & Partnered Sources

11. How Do You Win? Machines Are the Primary Arbitrator of Content, Trusted to Act on Customers’ Behalf ? Agents Brand Content / Data User-Facing Surfaces AGENT AGENT AGENT AGENT AGENT AGENT AGENT AGENT AGENT

12. Creating High-Quality Content at Scale Using AI Must Be Core Competency for Brands Content Quantity Traditional Search AI Search “For marketers, failing to adapt to generative AI-driven search means risking loss of visibility and influence; content must provide depth, context, and authority to thrive in AI-driven search environments.” - Forrester Content Quality Why does AI cite Reddit 30% of the time? Not because it has the highest quality content. Because quality content is scarce.

13. Yesterday’s Content Process Isn't Going to Work

14. Enterprise Content Team Time-to-Publish: 5-7 Weeks, 6 Parties Involved, 6+ Iterations, 8+ Tools Used

15. Evolving Marketing Metrics & Telemetry New Metrics for AI LLM Visibility Understand How People Are Searching Knowing Diverse User Intents & Persona Classify Conversational Prompt Variants Understand How Your Brand Appears in AI Semantic Relevance to Topics (Topical Authority) Brand Mentions & Sentiments Citation Frequency & Ownership Understand End to End Funnel Metrics AI Crawler Traffic, AI Search Referral Traffic, Organic Traffic, & Conversion Metrics

16. Tracking Your Impact in an AI-Driven World

17. Mentions & Citations Maximizing AI Visibility A Mention is when the AI refers to your brand or product by name. There's no link. You are simply part of the conversation. A Citation is when the AI uses your website as a verifiable source for its information, often with a direct link or footnote right back to your site.

18. Optimizing for Mentions Maximizing AI Visibility Show Up in Recommendations Become Category Leader Build Brand Recall

19. The "How-To" of Mentions Traditional SEO vs AEO Maximizing AI Visibility Primary Goal Key Metric Core Tactic Focus Rank a specific URL for a target keyword. Backlinks, keyword density, technical site health. Building links and optimizing on-page content. How can I get Google's crawler to rank my page? Make your brand/product a dominant entity in the online conversation. Volume, velocity, and sentiment of mentions across diverse, authoritative sources. Building relationships, generating stories, and fostering community. H ow can I get journalists, reviewers, and real users to talk about my product? Traditional SEO AEO

20. Optimizing for Citations Maximizing AI Visibility Own a Specific Solution or Answer Establish Verifiable Expertise or E-E-A-T Drive Direct Traffic and Conversion

21. The "How-To" of Citations Traditional SEO vs AEO Maximizing AI Visibility Primary Goal Key Metric Core Tactic Focus Rank a specific URL for a target keyword. Backlinks, keyword density, technical site health. Building links and optimizing on-page content. How can I get Google's crawler to rank my page? Become the citable, primary source of truth for a topic or data point. Direct attributions in AI answers, source credits in media, backlinks referencing a specific fact. Publishing original research, proprietary data, and definitive guides. How can I create data so valuable that AIs and journalists have to cite my website as the source? Traditional SEO AEO

22. Benchmarking and Capability Assessment

23. Listen to the Market Maximizing AI Visibility

24. The Built-In Foundation Maximizing AI Visibility

25. Key Insights Maximizing AI Visibility

26. Capability Assessment Maximizing AI Visibility