MBA Department_Marketing.pptx marketing management

marketing management basics

1. Marketing/ CommercialApplication Skill Education at Middle School Level From: MBA Department, Gardi Vidyapith, Rajkot

2. Let's have the Quiz!

3. Identify the Image

4. Identify the Image

5. Identify the product

6. We are living in the Marketing Era

7. Marketing – An Introduction Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers. Marketing is the delivery of customer satisfaction at a profit . Core element is “Meeting needs Profitably”

8. Marketing Application contents Understanding of Market Place, Customers and Consumers Needs, Wants and Demands Products and Services Value Marketing Mix (4Ps) Product Price Place & Promotion

9. Marketing ( Cont …) Consumer Behaviour Distribution system, Channel management, Wholesalers & Retailors Understanding of Service marketing E-Commerce and marketing

10. Digital and Social Marketing

11. Practical aspects Practical approach Survey of the customer satisfaction, Consumer buying behaviour and new product development Assignment on Digital Marketing Preparation of Marketing plan for Business/Entrepreneurship Case studies

12. Questions