MBP tanjung PINANG DESember 2021 review.

laporan penjualan bulanan

1. MONTHLY
BUSINESS PLAN
PT. Riau Global Sejahtera
Tanjungpinang, Desember 2020
Panji Dewantoro

2. This document contains confidential information which is legally privileged.
The information is intended only for the internal use of Beiersdorf employees
and respectively approved third parties, as authorized by Beiersdorf. Any other
disclosure, copying, distribution, or the taking of any action in reliance on the
contents of this document is strictly prohibited without prior written consent of
Beiersdorf AG.
Confidentiality Notice
Month XX, 20XX | Department | Title of the presentation
Page 2
CONFIDENTIAL
All slides with confidential
content should be marked
with confidentiality box

3. AGENDA
1.SALES PERFORMANCE TANJUNGPINANG 2020
2.SALES PERFORMANCE TANJUNGPINANG 2020 BY CHANNEL
3.SALES PERFORMANCE TANJUNGPINANG 2020 BY BGR
4.SALES PERFORMANCE BY CHANNEL TANJUNGPINANG YTD DESEMBER 2020
5.SALES PERFORMANCE BY BGR TANJUNGPINANG YTD DESEMBER 2020
6.FUNDAMENTAL TANJUNGPINANG FULL YEAR2020
7.FUNDAMENTAL TANJUNGPINANG 2020 BY CHANNEL
8.FUNDAMENTAL TANJUNGPINANG 2020 BY BGR
9.UPDATE PROGRAM GOTIKA Q4 2020
10.UPDATE PROGRAM CANTIK Q4 2020
11.UPDATE PROGRAM MANIS Q4 2020
12.UPDATE PROGRAM PERFECT STORE TANJUNGPINANG 2020
13.SALES FOKUS & STRATEGI FAST START 2021
14.CLOSING

4. SALES PERFORMANCE TANJUNGPINANG 2020
GROWTH TERTINGGI TANJUNG
PINANG DI BULAN JUNI 2020
2056%
TOTAL PENCAPAIAN FULL YEAR
2020 AREA TANJUNGPINANG
ADALAH 94%
TOTAL GROWTH FULL YEAR 2020
AREA TANJUNGPINANG 50%
KONTRIBUSI OMSET TERBESAR
TANJUNGPINANG TERJADI DI
BULAN JANUARI, JUNI DAN
AGUSTUS 2020

5. Page 5
SALES PERFORMANCE TANJUNGPINANG 2020
BY CHANNEL
KONTRIBUSI TERBESAR
TANJUNGPINANG DIDUKUNG
CHANNEL MTI SEBESAR 47%
KHUSUSNYA DI TYPE TOKO
SUPERMARKET ( PT. PASARRAYA
MAHLIGAI, PT. PINANG LESTARI, &
PRIMA INDAH)
KONTRIBUSI TERBESAR DI GT ADALAH
CHANNEL WS SEBESAR 35% (WISLEY,
JR, DAN PULAU)
MINUS GROWTH DI CHANNELMTI
MERUPAKAN DAMPAK VERIFIKASI
OUTLET DARI CHANNEL MTI DIUBAH
KE CHANNEL PROVISION, DAN MASIH
MAMPU MEMBERIKAN KONTRIBUSI
PENJUALAN SEBESAR 5% DARI TOTAL
OMSET TANJUNGPINANG
GROWTH TERTINGGI DI CHANNEL GT
ADALAH DI TIPE OUTLET BEAUTY,
IMPACT DARI IMPLEMENTASI
PROGRAM CANTIK DAN MANIS
MENINGKATKAN KEMAMPUAN
BELANJA TOKO
Month 11, 2020 | Department | Title of the presentation

6. Month 11, 2020 | Department Sales |
Page 6
SALES PERFORMANCE TANJUNGPINANG 2020
BY BRAND GROUP (BGR)
 KONTRIBUSI NIVEA LEBIH DOMINAN
DIBANDINGKAN HANSAPLAST
KONTRIBUSI IMS TERBESAR TAHUN 2020 ADALAH
DEODORANT SEBESAR 42% DARI TOTAL IMS
TANJUNGPINANG 2020
UNTUK PRODUK FACE CLEANSE, NSOFT, NBODY, &
LIP CARE MENGALAMI PERTUMBUHAN YANG
SIGNIFIKAN, IMPACT DARI IMPLEMENTASI
PROGRAM PERFECT STORE, CANTIK DAN MANIS DI
CHANNEL GT
GROWTH DRIVER BRAND NIVEA : FACE CLEANSE
GROWTH DRIVER BRAND HANSAPLAST : KOYO

7. SALES PERFORMANCE TANJUNGPINANG BY CHANNEL
YTD DESEMBER 2020
KONTRIBUSI PALING BESAR MASIH DI
CHANNEL GT SEBESAR 60% DARI TOTAL IMS
TANJUNGPINANG
POTENSI YANG MASIH BISA
DIKEMBANGKAN ADALAH CHANNEL
PROVISION KARENA DENGAN KONDISI
MINUS GROWTH, CHANNELINI MASIH
MEMBERIKAN KONTRIBUSI IMS
TANJUNGPINANG SEBESAR 16%
KONDISI PANDEMI MEMPENGARUHI IMS DI
CHANNEL MTI DAN HAL INI MASIH
TERDAPAT PELUANG UNTUK DITINGKATKAN

8. SALES PERFORMANCE TANJUNGPINANG BY BGR
YTD DESEMBER 2020
GROWTH DRIVE OB ADALAH CHANNEL BEAUTY/ TOKO
KOSMETIK
VERIFIKASI OUTLET BERDAMPAK PADA GROWTH OB DI
CHANNEL PROVISION
GROWTH EC DI CHANNEL PROVISION MERUPAKAN
DAMPAK DARI NORMALISASI STOK DI OUTLET YANG
DILAKUKAN OLEH SALESMAN

9. Monthly
IMS GR%OB GR%Ttl LS GR%EC GR%DrSz GR% LS GR%
Jan-20 166% 64% 57% 98% 34% -21%
Feb-20 46% 13% 41% 45% 1% -3%
Mar-20 130% 78% 134% 108% 11% 13%
Apr-20 127% 7% 76% 45% 57% 22%
Mei-20 260% 42% 405% 133% 54% 117%
Jun-20 2056% 391% 2194% 684% 175% 193%
Jul-20 159% 146% 121% 193% -11% -25%
Agu-20 198% 664% 365% 458% -47% -17%
Sep-20 -21% 18% 14% 13% -30% 1%
Okt-20 -49% 25% -11% 3% -51% -14%
Nov-20 -28% 70% 76% 99% -64% -12%
Des-20 -28% -13% 5% 4% -31% 1%
Total 50% 35% 84% 81% -17% 2%
TOTAL LSOBIMS LINE SOLDDROPSIZEEC
FUNDAMENTAL TANJUNGPINANG FULL YEAR 2020

10. CHANNEL GR% GR% GR% GR% GR% GR%
E-COMMERCE
MTI 23% -3% 62% 70% -27% -5%
KA 24% 0% 27% -31% 81% 84%
GT 84% 41% 114% 92% -4% 11%
Unclassified
TOTAL 50% 35% 84% 81% -17% 2%
IMS OB TOTAL LS DROPSIZEEC LINE SOLD
FUNDAMENTAL TANJUNGPINANG FULL YEAR 2020
BY CHANNEL

11. Subrand Group GR% GR% GR% GR% GR% GR%
FOOT 4% 50% 80% 80% -42% 0%
PAIN THERAPY 22% 167% 190% 183% -57% 3%
WOUND 0% 36% 58% 57% -36% 0%
FACE CARE 25% 23% 59% 43% -13% 11%
FACE CLEANSE 142% 59% 158% 139% 1% 8%
SHOWER & SOAP 66% 13% 86% 38% 20% 34%
BODY CARE 92% 57% 90% 105% -6% -7%
CREME 42% 12% 42% 66% -15% -14%
SOFT 94% 84% 144% 137% -18% 3%
DEO 67% 36% 79% 91% -12% -6%
MEN 51% 45% 99% 106% -26% -3%
LIP CARE 92% 22% 111% 78% 8% 19%
SUN -33% 10% 16% 34% -50% -14%
HANSAPLAST 1% 41% 74% 66% -39% 5%
NIVEA 68% 37% 86% 90% -12% -2%
TOTAL 50% 35% 84% 81% -17% 2%
IMS OB TOTAL LS LINE SOLDDROPSIZEEC
FUNDAMENTAL TANJUNGPINANG FULL YEAR 2020
BY BGR

12. FUNDAMENTAL TANJUNGPINANG DESEMBER 2020
BY SALESMAN
PENCAPAIAN TERTINGGI UNTUK OB NIVEA OLEH SALESMAN RENO
OUTLET SALESMAN LUAR KOTA YANG TADINYA DIISI OWENDRA SEKARANG
VACANT
OUTLET SALESMAN RENO ADALAH AKTIVASI OUTLET YANG SUDAH LAMA TIDAK
TRANSAKSI PRODUK NIVEA
SALESMAN KANVAS VACANT

13. UPDATE GOTIKA Q4 2020 TANJUNGPINANG
•REVIEW TOKO GOTIKA TERUTAMA UNTUK TOKO DENGAN PENGAMBILAN YANG TIDAK RUTIN AKAN DI TAKE OFF
•MENAMBAHKAN TOKO PESERTA GOTIKA HASIL REVIEW PROGRAM CANTIK Q4 2020

14. Month XX, 20XX | Department | Title of the presentation
Page 14
UPDATE MANIS Q4 2020 TANJUNGPINANG
UPDATE CANTIK Q4 2020 TANJUNGPINANG

15. Month XX, 20XX | Department | Title of the presentation
Page 15
UPDATE PERFECT STORE 2020 TANJUNGPINANG

16. SALES FOKUS 2021
A.FOKUS FUNDAMENTAL
SALESMAN
B.FOKUS PENINGKATAN OB,
EC DAN LINE SOLD
C.FOKUS PROMO BERJALAN :
a)CANTIK
b)MANIS
c)PERFECT STORE DIESEL
D.Distribusi NPD

17. FOKUS FUNDAMENTAL SALESMAN
TANJUNGPINANG 2021
POINT UTAMA SALESMAN DI AREA
A
V
I
S
AVAILABILITY
VISIBILITY
STOCK
•BERHUBUNGAN DENGAN
PAJANGAN YANG ADA DI TOKO,
BAIK LETAK MAUPUN
PLANOGRAMNYA
•TERLIHAT OLEH CUSTOMER
•KETERSEDIAAN STOCK DI TOKO
•BISA DITAMBAH SESUAI MCS

18. FOKUS PENINGKATAN OB, EC DAN LINE SOLD
TANJUNGPINANG 2021

19. Month XX, 20XX | Department | Title of the presentation
Page 19
FOKUS PROMO BERJALAN

20. Month XX, 20XX | Department | Title of the presentation
Page 20
FOKUS PROMO BERJALAN

21. 21
FOKUS PROMO BERJALAN
PROMO GT SECOND LAYER
•Berlaku di channel Wholesaler GT
•Second layer adalah toko yang memiliki omset Rp. 500.000 – Rp. 20.000.000

22. Month XX, 20XX |
Department | Title of the
presentation
Page 22
FOKUS PROMO BERJALAN
PROMO GT PROVISION DAN WHOLESALER

23. Page 23
FOKUS PROMO BERJALAN
PROMO GTP COSMETIC

24. Month XX, 20XX |
Department | Title of the
presentation
Page 24
FOKUS PROMO BERJALAN
PROMO GTP PHARMACY

25. PROMO HANSAPLAST DUO PROVISION /
RETAIL
Rp 40,000 !!!
*Max 2 paket per bulan
Rp 50,000
FOKUS PROMO BERJALAN

26. 26
Distribusi NPD
•Hansaplast Finger strip 6’s •Hansaplast Marvel 10’S
•Nivea Lip Balm Strawberry•Nivea Deodorant Serum Hokkaido
Target OB
40 Toko / bln 40 Toko / bln

27. 27
PASAR ANDALAN PROJET 2021