MBU PhD Interview PPT - 2023.ppt

Title

1. Name: Mr. L.V. V. NAGARAJU
Designation : Assistant Professor
Affiliation: G.Pullaiah College of Engineering
and Technology, JNTUA, Ananthapuramu
Email ID :[email protected]
MOHAN BABU UNIVERSITY
SreesainathNagar, Tirupati–517102.
Department : Management Studies
Applied : PhD.
Mode : Part Time

2. Introduction
ACADEMIC DETAILS
Masters in Business Administration (MBA) from SRM deemed university, Chennai, with an aggregate of 79 %.
Bachelor in Commerce (B.Com) with computers from S.K University, Anantapur, with an aggregate of 65 %.
EXPERIENCE DETAILS
Worked as Software Engineer at Planet Online India Pvt Ltd, since May2007 to May2010.
Working as System Administrative Managerfrom May 2010 to Nov 2012 at RA POWERGEN ENGINEERS
PVT.LTD. Bangalore.
Working as Asst. General ManagerAdministrationfrom Nov 2012 to Aug 2015at RA POWERGEN
ENGINEERS PVT.LTD. HYDERABAD.
Working as Assistant Professorin Department of MBA from Sep 2015 to Till Date at G.PULLAIAH
COLLEGE OF ENGINEERING & TECHNOLOGY, KURNOOL.

3. Research Abstract
Consumer Buying Behaviour towards Electric Vehicles with reference to
Rayalaseema Region, Andhra Pradesh.
Abstract:
Theresearchwillfocusontheconsumerdemandforelectronicvehiclesbylookingattheimpactofconsumer
innovationandconcernsaboutthefunctionalcapabilitiesofelectronicvehiclesovertheirpreferences.A
conceptualframeworkisdevisedandimplementedthatcomprisesmeasuresofinnovativenessatanadoption
levelbasedonanassessmentoftechnologyownershipandpsychologicalandsocialfactors.Inspiteofthe
governmentenactingelectronicvehiclepolicies,thecurrentmarketpenetrationofelectronicvehiclesisvery
low.Withtheongoingdepletionofremnantfuelandpricehikes,analternativetopowervehiclesisrequired:
electricvehicles.TheusageofelectricvehiclesisincreasinginRayalaseema,sothepresentstudywillexamine
consumerbuyingbehaviorandperceptionsofelectricvehiclesintheRayalaseemaRegion.Theresearchwillbe
basedonprimaryandsecondarydata.Aquestionnaireandmarketsurveywillbeusedtocollectthedatafrom
thetwo-wheelerdealers,students,employees,andothers.TheSPSSsoftwarepackagewillbeusedtoanalyze
thecollecteddata.
Keywords:Consumer,Buyingbehavior,ElectricVehicles,Rayalaseema

4. Publications/ Research Projects
Presentedaresearchpaperentitled“ComparativeStudy
onNPA’sinSBIandICICIBanks,India”inMulti
disciplinaryNationalConferenceon“Start-upsinIndia:
Past,Present&Future”heldatAchieversCollegeof
Commerce&ManagementonFriday,the6thJanuary,
2023.