Mc Donalds

1. PRESENTED BY … MADHURI SAKPAL KEERTHANA NAIR RONIT CHAVAN SANDHYA BHERE JYOTHI KAMBLE KULDEEP BHOIR SHEETAL

2. Mc Donalds

3. AGENDA INTRODUCTION HISTORY MISSION STATEMENT COMPANY STRATEGY PRODUCTS OPERATIONS MANAGEMENT SWOT ANALYSIS CONCLUSION

4. introduction TYPE: Public INDUSTRY: Restaurants HEAD QUARTERS: Oak Brook, Illinois, U.S NUMBER OF LOCATIONS: 32000+ & worldwide KEY PEOPLE: James Skinner(Chairman & CEO) PRODUCTS: FAST FOOD ( Hamburger, chicken, frenchfries, soft drinks, coffee, milkshakes, salads, desserts, breakfasts) EMPLOYEEES: 40,000

5. History: FOUNDED: May 15, 1940 in San Bernardino, California & McDonald’s corporation on April 15, 1955 in Des Plaines, Illinois . FOUNDER(s): Richard And Maurice McDonald, McDonald’s restaurant concept; Ray Kroc, McDonald’s corporation founder .

6. MISSION STATEMENT “ McDonald’s mission is to be the world’s best quick service restaurant experience. Being the best means producing outstanding quality service, cleanliness, and values, so that we make every customer in every restaurant smile.”

7. COMPANY STRATEGY Company owned restaurant Locally owned franchise in small countries Adapting to cultures Advertising

8. PRODUCTS VEG-MENU: McVeggie,Mc Alootikki,Paneer salsa wrap,Veg McCurry pan,Pizza Mc puff. NON-VEG MENU: Chicken McGrill,Chicken Mexican wrap,Fiet-O-Fish,Chicken McCurry,Mc Chicken. BEVERAGES: Cold Coffee,Ice tea,Mc Shakes,Hot sreves,Soft drinks. FROZEN DESERTS: Soft serve cone, Mc swirl,Soft serve, flavor burst,Floats.

9. I LOVE CHILDREN: HAPPY MEAL In most countries, McDonald's introduced a "healthy option" to the Happy Meal- children have always been able to choose milk with their Happy Meal and the chain added fruit juice drink instead of a soft drink, and bags of dried fruits in place of fries. Toys to be included with children's meals.

10. OPERATIONS CUSTOMER ORIENTED: Primary concern of McDonalds is the satisfaction of its customers. UNDER DIRECT SUPERVISION OFMOTHER COMPANY: Periodical visits of representatives to certain branches to ensure the maintenance of quality standards. QUALITY FOCUSED: Employees are responsible for providing quality services to the clients. CUSTOMER’S VALUE: McDonalds value its employees as much as its customers.

11. SWOT ANALYSIS STRENGHTS Global presence Global brand Economies of scale Menu items Logos Nutrition facts Real estate portfolio WEAKNESSES Advertising Employee turn-over Organic food Lack of innovative products Price

12. OPPORTUNITIES THREATS It can adapt to societies needs Allergy It can research ways to use “ green ” energy It can create new products Recession Foreign currency fluctuations Issues regarding “ fast food chain ” Heavy investment Competitors

13. 7 p’s of McDonald's PRODUCTS PRICE PROMOTION PLACE PEOPLE PROCESS

14. Champs C-cleanliness H-hospitality A-accuracy M-maintain of facility P-product quality S-speed of services

15. CONCLUSION: Several changes All over well doing Favorite fast food(FFF) After doin g analysis and strategies of McDonalds, we came to know many things about inner side and how they became successful.