Mcd vs kfc

1. McDonalds vs KFC

2. McDonalds

3. Introduction McDonald's Corporation is the world's largest chain of hamburger fast food restaurants. It serving around 68 million customers daily in 119 countries. The company began in 1940 as a barbecue restaurant operated by the brothers Richard and Maurice McDonald

4. McDonalds in India McDonald's opened its doors in India in October 1996 . McDonald's now has a network of over 235 restaurants across India. The brand currently has over 8000 employees in India.

5. Business model Franchise Model Product Consistency Act like a retailer and think like a brand

6. KFC

7. I ntroduction KFC also known as Kentucky Fried Chicken. KFC now stretches worldwide with more than 13,000 restaurants in more than 80 countries and territories around the world. KFC is the largest brand of Yum Restaurants, a company that owns other leading brands like Pizza Hut, Taco Bell, A&W and Long John Silver.

8. KFC in india KFC entered in india 1995. Due to p rotest of Indian f armers a nd g overnment p ressure i t h ad t o l eave India. In 2003 i t c ame b ack i nto India w ith the strategies like t argetting higher income group l evel.

9. Competition We can compare the price of their products with McDonald, Dominoes and Pizza Hut. If the competitor provides the same product at a lower price then the organization usually lowers the price of its product too. In the case of KFC, Fried Chicken is its main selling point and controls a monopoly over the Indian fast food market (only with fried chicken). It prices its burgers, French fries and soft beverages with relation to its competitors.

10. SURVEY ANALYSIS

11. Q1-Are Are you a vegetarian/non-vegetarian? • Vegetarian • Non-vegetarian

12. Q2-How often you visit McDonalds/ Kfc ? Once a week Once in 2 weeks Once a month Once in six months

13. Q-3 Which is better in taste? KFC McDonalds

14. Q-4 How do you find the staff? A) Friendly B) Indifferent C) Rude

15. Q-5Does McDonalds/KFC provide fresh products ? YES NO

16. Q-6Which one is more hygienic ? McDonalds KFC

17. Q-7 Which give more attractive advertisement? KFC McDonalds

18. Q-8 Which one is considered as a symbol of status? KFC McDonalds Both

19. Q-9 Which one is more economical in prices ? KFC McDonalds Both

20. Q-10Which one provides better eating environment? KFC McDonalds

21. Q-11 Which one you like the most ? KFC McDonalds

22. Analyzing Students most prefer taste and price. Entrepreneur &Employee mostly like hygienic environment and taste. People in age group of 30 to 50 mostly prefer Quantity of meal.

23. Made by:- Anuj