How did you guess the message? How did you understand the conveyed language?
“Language may be a source of misunderstanding”
Analyze the quote and share your thought in class.
Is it possible that a different individual derives a different meaning that a different individual derives a different meaning from the message? Explain.
MEDIA AND INFORMATION LANGUAGES
MEDIA -the communication outlets or tools used to store and deliver information or data. --Wikipedia
information Data collected and processed
LANGUAGE used as a medium for communication; the system of words or signs to express thoughts.
MEDIA LANGUAGES- the way in which a text is constructed to create meaning for a reader or viewer of the text.
codes, conventions, formats, symbols and narrative structures that indicate the meaning of media messages to an audience.
Convention
in the media context, refers to a standard or norm that acts as a rule governing behavior.
Media language conveys meaning through signs and symbols.
signs and symbols in media texts are polysemic
codes are systems of signs that when put together create meaning.
TYPES OF CODES symbolic written technical
1. SYMBOLIC CODES- iconic symbols that are easily understood Example: Red roses may convey love & romance
2. WRITTEN CODES- use of language style and textual layout (headline, captions, speech bubble,etc .)
3. Technical codes include sound, camera angles, types of shots and lighting.
Messages
the information sent from a source to a receiver.
Audience- the group of consumers for whom a media message was constructed as well as anyone else who exposed to the message.
Producers- people engaged in the process of creating and putting together media content to make a finished media product.
ACTIVITY#3: Form Groups Of 5 Members. Identify 5 signs and symbols in your community that are used to convey information.
Symbol Meaning/ Purpose 1. 2. 3. 4. 5.
How are symbols usually being presented? What is the importance of using symbols to convey a message or information? How these symbols are presented in terms of fonts, images, colors, designs and others?
Get ¼ sheet of paper
Assessment: JUMBLED LETTERS Direction: Arrange The Jumbled Letters To Answer The Statements. 1. LOBMYSIC - include language, dress or actions of characters or iconic symbols that easily understood. 2. SSMAEGES - The Information Sent From A Source To A Receiver. 3. NEVCONTONI -refers to a standard or norm that acts as a rule governing behaviour .
4. REDCUORPS -people engaged in the process of creating and putting together media content to make a finished media product. 5. CANEDUIE - the group of consumers for whom a media message was constructed as well as anyone else who is exposed to the message.
6. LACINTECH SODEC - include sound, camera angles, types of shots and lighting. 7. GUAGELAN -used as a medium for communication
8. SEYLOPMIC - Signs and symbols in media text that has more than one meaning 9. TIONFORINMA - data collected and processed
10. NETRWIT SEDOC - use of language style and textual layout