Media and Information Literacy (MIL) 4. Types of Media (Part 3)- Performance Task- Deconstructing Med (1).pdf

MIL

1. JolliSaversMeals
By JollibeePhilippines
https://www.youtube.com/watch?v=0Wh-
nrEkBD8
FORMATIVE ASSESSMENT
DECONSTRUCTING MEDIAMESSAGE:
JOLLISAVERS MEALS TVAD

2. 1.Whose message is this? Who created or
paid for it?Why?
2.Who is the “target audience”? What istheir
age, ethnicity, class, profession,interests,
etc.? What words, images orsounds
suggestthis?
FORMATIVE ASSESSMENT: CLASSDISCUSSION
DECONSTRUCTING MEDIAMESSAGE

3. 3.What is the “text” of the message?(What
we actually see and/or hear: written or
spoken words, photos, drawings, logos,
design, music, sounds,etc.)
4.What is the “subtext” of the
message?(What do you think is the hidden
or unstatedmeaning?)
FORMATIVE ASSESSMENT: CLASSDISCUSSION
DECONSTRUCTING MEDIAMESSAGE

4. 5.What kind of lifestyle is presented? Isit
glamorized?How?
6.What values areexpressed?
7.What positive messages arepresented?
What negative messages arepresented?
FORMATIVE ASSESSMENT: CLASSDISCUSSION
DECONSTRUCTING MEDIAMESSAGE

5. 8.What groups of people does thismessage
empower? What groups does it
disempower? How does this serve the
media maker'sinterests?
9.What part of the story is not beingtold?
FORMATIVE ASSESSMENT: CLASSDISCUSSION
DECONSTRUCTING MEDIAMESSAGE

6. Watch this video “Behind the Scenes ata
McDonald's Photo Shoot” byMcDonald's
Canada (YouTubeChannel)
https://www.youtube.com/watch?v=oSd0keSj2W8
PERFORMANCE TASK -WRITTEN WORK
COOPERATIVE LEARNING: DECONSTRUCTING
MEDIAMESSAGE

7. 1.Whose message is this? Who created or
paid for it?Why?
2.Who is the “target audience”? What istheir
age, ethnicity, class, profession,interests,
etc.? What words, images orsounds
suggestthis?
PERFORMANCE TASK -WRITTEN WORK
COOPERATIVE LEARNING: DECONSTRUCTING
MEDIAMESSAGE

8. 3.What is the “text” of themessage?(What
we actually see and/or hear: written or
spoken words, photos, drawings,logos,
design, music, sounds,etc.)
4. What is the “subtext” of the
message?(What do you think is the hidden
or unstatedmeaning?)
PERFORMANCE TASK -WRITTEN WORK
COOPERATIVE LEARNING: DECONSTRUCTING
MEDIAMESSAGE

9. 5.What kind of lifestyle is presented? Isit
glamorized?How?
6.What values areexpressed?
7.What positive messages arepresented?
What negative messages arepresented?
PERFORMANCE TASK -WRITTEN WORK
COOPERATIVE LEARNING: DECONSTRUCTING
MEDIAMESSAGE

10. 8.What groups of people does thismessage
empower? What groups does it
disempower? How does this serve the
media maker'sinterests?
9.What part of the story is not beingtold?
PERFORMANCE TASK -WRITTEN WORK
COOPERATIVE LEARNING: ANALYZING MEDIA
MESSAGE