Media and information literacy PEOPLE MEDIA.pptx

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1. PEOPLE MEDIA • Individuals serve as channels of information. Traditionally, this is limited to folk media, writing, or creating a media artefact. With the advent of social media, individuals have been empowered to not just create media artefacts but to give feedback, edit and add on to the media artefact.

2. Different resources of Media a. People Media b. Text c. Visual d. Audio e. Motion f. Manipulatives / Interactive g. Multimedia

3. ERA of Media a. Pre-Spanish Era – knowledge was passed on through folk media and indigenous forms of media. Careers: Town crier, messenger, community scribe. b. Spanish Era – while education was limited to the elite, publication of books (i.e., Noli Me Tangere and El Filibusterismo ) and newspapers (La Solidaridad ) advanced the Propaganda movement which led to the people’s revolution against Spanish rule. Filipinos at that time did not have a common language. Only the elite spoke and understood Spanish. Thus, communication was limited. Pen names were used to avoid political oppression. Careers: book writers, newspaper writer, editor, publisher, copyreader, artist. c. American and Japanese Era - During this era, major newspaper (i.e. Manila Times and Manila Bulletin), radio broadcasting and movies became available. Media was used for propaganda by government and other groups. Careers: book writers, newspaper writer, editor, publisher, copyreader, artist, cartoonist, reporter, producer, broadcaster.

4. D. Post-war Era – the golden age of Philippine Journalism. Advertising, Communication Education, and press freedom flourished in this era. Careers: book writers, newspaper writer, editor, publisher, copyreader, artist, cartoonist, reporter, producer, media technicians, advertisers. e. Martial Law Era - Highlights of this era include the government takeover of media and the press and the image engineering of the Marcoses in the name of nationalism. f. Post-EDSA Era - People Power brought greater freedom for Philippine media. During this era, the new Constitution recognized the vital role of communication and information in nation building. Press freedom influenced the growth in media careers. g. Modern Era – Careers: web designer, online instructors, digital producers, bloggers, animators, programmer, archivist, metadata analyst, data miner, user experience designer, call center agents, virtual assistants.