E. Discussing new concepts and practicing
new skill #2
Examples: Four Main Categories of New Media (according to McQuail)
a.Interpersonal communication media. Examples would be the
telephone, and e-mail where’’ content is private and perishable and
the relationship established and reinforced may be more important
than the information conveyed.’’
1.Interactive play media. Video and computer-based
games, plus virtual reality devise compose this category.
2.Information search media. The Internet and the World
Wide Web become repositories or sources of a vast
collection of information that can be accessed real-time
despite geographical location. Broadcast teletext and
radio data services are also examples. Information
retrieval is no longer limited to personal computers
because this functionality has been extended to smart
phones and tablets. Other means of information storage
and retrieval include the personal video recorder, CD-
ROM, compact disc, and DVD.
Collective participatory media. This refers to the to the use of the Internet for
‘’sharing and exchanging information, ideas, and experiences and developing
active (computer-mediated) personal relationships active (McQuail, 2010)
F. Developing Mastery
(Leads to Formative Assessment 3)
The students will be asked the following question:
1.What is the Information Age, and how does it differ from the Industrial Age?
2.How has the invention of personal computers and the internet contributed
to the Information Age?
3.Can you explain the concept of digitalization in the context of the
Information Age and provide examples of how it has transformed various
aspects of society?
The students will be asked the following questions:
1.Which type of media is characterized as one-directional and often
requires specific sensory receptors like sight or hearing?
2.According to McQuail, what are the four main categories of New
Media, and can you provide an example for each category?
3.How does the concept of "collective participatory media" as
described by McQuail differ from the other categories of New Media,
and what are some key features of this type of media?
Expected Answers:
1.Traditional Media
2.Four main categories of New Media are:
a) Interpersonal communication media (e.g., telephone, email)
b) Interactive play media (e.g., video games, virtual reality)
c) Information search media (e.g., Internet, World Wide Web)
d) Collective participatory media (e.g., sharing and exchanging
information on the Internet)
1."Collective participatory media" involves sharing and exchanging
information, ideas, and experiences through the Internet and
developing active personal relationships. It differs from other
categories in its focus on user-generated content and social
interaction. Key features include user-generated content, social
networking, and active participation in online communities.
G. Finding practical applications of
concepts and skills in daily living.
The students will be asked the following question:
1.How do smartphones and social media in the Information Age change how
people talk and share things daily?
2.What's good and bad about these changes?
The students will be asked the following question:
1.How can understanding the difference between Traditional Media
and New Media, particularly the concept of "collective participatory
media," be beneficial in your daily life, especially in terms of
communication and information sharing?
H. Making generalizations and
abstractions about the lesson
The students will be asked to give a brief summary of the lesson. The teacher will ask a student to give a brief summary about the lesson.
I. Evaluating Learning Short Quiz
Direction: Select the correct answer for each question.
1. What characterizes the Information Age in terms of the shift from traditional
industry to a computerized economy?
a) Increased use of handwritten documents
b) Advancements in microelectronics
c) Reliance on industrial machinery
d) Reduced use of computers
Short Quiz
Direction: Read and answer the following. Write the letter only.
1. Which type of media is described as one-directional and typically requires
specific sensory receptors like sight or hearing?
a) Traditional Media
b) New Media
c) Both
2. Which type of media allows audiences to provide feedback simultaneously