media and types ofcommunication.pdf

communication

1. Media and Types ofCommunication

2. Overview
CommunicationMedia
◦Physicalmedia
Examples of physical media
◦Mechanicalmedia
Examples of mechanicalmedia
Types ofcommunication
◦Based on communicationchannels
Verbalcommunication
Non-verbalcommunication
◦Based on style andpurpose
Formalcommunication
Informalcommunication

3. CommunicationMedia
Communication
Channels
Physical
Media
Mechanical
Media

4. Physicalmedia
Person who is talking can be seen and heard by
theaudience
Not only hear the messages but also to see
body language and feel theclimate
Does not need to be two waychannel
Especially used when dealing with high concern
messages -organizational change or down
sizing

5. Examples of Physicalmedia
Large meetings, town hallmeetings
Department meetings (weeklymeetings)
Up close and personal (exclusivemeetings)
Viral communication or word ofmouth

6. Largemeetings
Great symbolic value
and should be used only
at special occasions
Excellent when a new
visionor
strategy, information
about reorganization are
to bepresented

7. Weekly departmentalmeetings
Communicate daily operative issues, exchange
status reports and discussproblems
Opportunity to build the big picture, prepare for
change, create ownership of important
strategies andgoals

8. Up close andpersonal
Form of meetings where, often, a senior
manager meets with a “random”
selection of employees to discuss and
answerquestions
Used in specific projects orcampaigns
e.g. launching newstrategies

9. Viralcommunication
Marketing techniques that
use pre-existing social
networks to increase brand
awareness (such asproduct
sales)
Can be delivered by word of
mouth or enhanced by the
network effects of the
Internet
May take the form ofvideo
clips, interactive flash
games, ebooks, images, or
textmessages.

10. MechanicalMedia
Second of the two typesof
communicationmedium
Written or electronicchannels
Used as archives for messages or for
giving the big picture and a deeper
knowledge

11. Examples of Mechanicalmedia
E-mail
Weekly letters ornewsletters
Personalletters
Billboards
Magazines orpapers
Socialmedia

12. E-mail
Good channel for the daily
communication to specific targetgroups
Suitable mainly for up-to-dateand
“simple” messages where there is no risk
ofmisunderstanding

13. Weeklyletters
Generally used by managers that have
large groups of employees and who have
difficulties in meeting all ofthem
They can also contain summaries and
status in tasks, projects or issues –
yesterday, today andtomorrow

14. Personalletters
At special occasions it can be justified to
send a personal letter to employees in order
to get attention to a specificissue
Can be a letter with your personal
commentary on an ongoing reorganization
that affects manyemployees

15. Billboards
One of the most
forgotten types of
communicationmedia
Good thing -Inform
people who do not have
computers and/or access
to theinternet

16. Magazines orpapers
Offers the opportunity to deepen a specific
issue, explain context, describe consequences
or tell astory
Create a broad internal understanding of
strategicmessages

17. Socialmedia
Media designed to be
disseminated through social
interaction, created using
highly accessible and
scalable publishing
techniques
Supports the human need
for social interaction, using
Internet-and web-based
technologies to transform
broadcast media
monologues (one tomany)
into social mediadialogues
(many tomany)

18. Types ofcommunication
Types of
communication
Based on
communication
channels
Based onstyle
andpurpose
Verbal Non-verbal Formal Informal
Oral
Written

19. VerbalCommunication
Communication is based onlanguage
An inseparable part of businesscommunication
Two types of verbalcommunication
◦OralCommunication
◦WrittenCommunication

20. Oralcommunication
Involves the exchange of ideas, opinions and
information through verbalmeans
Communication takes placeorally
Word communication (notwritten)
Messages are exchanged between a
communicator and acommunicate

21. Oralcommunication(contd.)
Oral communication could take a variety of forms
or types, suchas:
◦Privatediscussions
◦Conversations
◦Oral instructions and orders
◦Gossip
◦Telephoneconversation
◦Formalmeetings
◦Informalmeetings
◦Interviews
◦Oral presentations
◦Conference/seminars

22. Writtencommunication
Message communicated in a writtenform
Generally used when the audience is at a
distance or when a permanency of record is
needed.

23. Non-VerbalCommunication
Often referred to as bodylanguage
Includes the overall bodylanguage
of the person whois
speaking, which will includethe
body posture, the hand
gestures, and the overall body
movements
Facial expressions also play amajor
role
Can also be in the form ofpictorial
representations, signboards, or
even photographs, sketches and
paintings

24. Formal
Communication
Includes all the instances where communication
has to occur in a set formalformat
Official conferences, meetings and written
memos and corporate letters are used for this
form ofcommunication
Straightforward, official and always precise and
has a stringent and rigid tone toit

25. InformalCommunication
Includes instances of free
and unrestrained
communication between
people who share acasual
rapport with eachother
Does not have anyrigid
rules andguidelines
Need not necessarilyhave
boundaries of time, place
or even subjects for that
matter

26. Thankyou!!