Media information Literacy Types+of+Media.pptx

Media information literacy

1. Types of Media

2. Types of Media Types of Media Media are communication channels through which news, music, movies, education, promotional messages, and other data are disseminated (Market Business News, n.d.). It is classified into four types: traditional media, which includes broadcast and print media; new media; nontraditional media; and outdoor media. 1. Traditional Media A. Broadcast Media – This refers to the distribution of audio and video content using tools such as the television and the radio to publicize information and are usually watched or listened to. It also includes films that use motion pictures combined with special audio and video effects. This type of media may be preferred by an audience who understands information better with visual and/or auditory aids. For example, your grandparent, who is used to getting information by listening, may prefer to tune in to your local radio station for updates on COVID-19. Another example is the Department of Education current broadcast programs both on radio and local TV channels. It also includes the documentaries and films released in cinemas worldwide. B. Print Media – This type of media is meant for an audience who prefers to get information by reading. They prefer newspapers, journals, magazines, books, reports, and flyers. For example, an entrepreneur on his/her way to work may opt to buy a newspaper to get updates on the stock market. Other examples include magazines, journals, and flyers.

3. Types of Media 2. New Media – This type of media represents digital platforms that use technology to distribute content. The Internet is this media’s main tool in spreading information. It is possible that at this age and time, this is the most used type of media. Blogs/Vlogs, social media, applications/games, and online news platforms are new media. For example, a traveler may subscribe to a local online news platform to keep updated on the events in his/her country. 3. Nontraditional Media – Literature and arts belong to this type of media. Examples of this type of media are classical literary pieces, such as the works of Shakespeare, and artworks, such as the works of Leonardo Da Vinci. Though this type of media is largely disseminated for aesthetic purposes, they still contain valuable information. 4. Outdoor Media – This kind of media is usually made in large sizes and is usually seen along highways. Posters, tarpaulins, billboards, and digital outdoor advertising are examples of this media. The campaign period of the upcoming 2022 National Elections is one of the most prominent situations where these media will be used.

4. Types of Media Media Convergence All five types of media are indispensable at any given time and age. However, the types of media have undergone digitalization these days due to technological advancements and the Internet. As a consequence, the lines that divide each type of media into independent industries became indistinct. This process is called media convergence . According to BCcampus Open Publishing (n.d.) , media convergence is the sharing of information through “various channels and across multiple media platforms. ” It allows any available information to be read, watched, listened to, and communicated using a single device such as a computer or a smartphone. One example of media convergence is the smartphone . Its traditional function as a communication device combined with its features such as being Internet-ready, download-ready, its radio, and its camera makes it a classic example of convergence. You can read (e-book and news applications), listen (radio, music applications), watch (movie applications), share (social media applications), and communicate (messaging applications) using a single device.

5. Types of Media The Portrayal by Various Media Types Ideally, all types of media should simply report the reality. When media portrays groups, communities, experiences, ideas, or topics from a certain ideological or value perspective, this occurrence is called media representation . This may be a powerful tool to inform and influence the audience on various topics and issues. According to BBC (n.d.), there are five key terms in representation: construction, mediation, selection, stereotypes , and ideology . Construction refers to how a media text is produced together, while mediation is the process of refining and revising the initial idea. Selection refers to the chosen material/content in a media text. For example, in producing a television program, putting together a script and the cast will be a part of the construction. Initial plans are then edited and revised further during mediation, and the final editing and post-production happen during selection.

6. Types of Media S tereotypes are simplified descriptions and exaggerations of a person, a group of people, or even places. It may be used to present characters that the audience can easily recognize based on existing stereotypes. Finally, ideology refers to the beliefs of media producers. It involves how they may influence how the media is presented to the audience.

7. Activity Types of Media Direction: Read each question carefully. Then, choose and write the letter of your answer in the space provided before each number. ____ 1. If you want to invite your relatives to your debut, which kind of media is best used? ____ 2. As you walked inside the mall, a representative from a non-profit organization with a cause approached you to talk about it. You found their cause to be worthwhile and you wanted your ‘image’ of them to be adopted by others. Which kind of media would you use to disseminate your idea? ____ 3. A school personnel won a prestigious award as announced during the celebration of World Teachers’ Day. Unfortunately, the school is still trying to set up its website. What is the best way to inform the stakeholders of the school about the award? ____ 4. One of the characteristics being developed in senior high is one’s creativity. Two teachers collaborated so that the best script produced by the students under the HUMSS strand will be performed by the students under the Arts and Design track. Which type of media will be used? ____ 5. You wanted to find a job that would help augment your family’s financial predicament. You do not trust the job opportunities posted online. Which media should you use to find legitimate job opportunities? A. Broadcast media B. New media C. Nontraditional media D. Outdoor media E. Print media

8. Types of Media Answer Key: 1. B 2. B 3. D 4. C 5. E