Media Information Literacy Week 5 Genre Codes Conventions.pptx

MIL week 5

1. Learning Competencies define genres, codes, and conventions; discuss the different types of genres and codes in each genre; explain how codes and conventions are used in constructing media messages; Identify the genre and codes used on a television advertisement; and

2. Learning Competencies evaluate everyday media and information with regard to codes, conventions, and messages; in regard to the audience, producers, and other stakeholders (MIL11/12MILA-IIIf15).

3. What is GENRE? comes from the French word meaning ' type ' or ' class ‘ can be recognized by its common set of distinguishing features ( codes and conventions )

4. What are codes and conventions? CODES are systems of signs, which create meaning CONVENTIONS are the generally accepted ways of doing something

5. Technical Codes ways in which equipment is used to tell the story (camera techniques, framing, depth of fields, lighting and exposure, etc.)

6. Cameraworks How the camera is operated, positioned and moved to achieve certain effects is also important in analyzing media. These include positioning, movement, framing, exposure and choice of lens.

7. Editing Another important consideration in studying media is editing. It is the process of choosing, manipulating, and arranging images and sound. Generally, it is done for graphic edits, rhythmic edits, spatial edits and temporal edits.

8. Audio Using sound expressively or naturalistically also plays a role in media. Its three aspects include dialogue, sound effects and music.

9. Lighting Manipulating light, either natural or artificial, to selectively highlight specific elements of certain scenes, is also one of the important elements of media. These elements of lighting include: quality, direction, source and color.

10. Technical Codes Camera Techniques Basic Camera Shots Advance Camera Shots Camera Angles Extreme Wide Shot Wide Shot Medium Shot Medium Close- up Close- up Extreme Close- up Two Shot Cut Away Over the Shoulder Point of View Selective Focus Arc Shot Eye-Level High Angle Low Angle Bird's Eye View Worm’s Eye View Slanted (canted)

11. Basic Camera Movements

12. Basic Camera Movements

13. Symbolic Codes show what is beneath the surface of what we see (objects, setting, body language, clothing, color , etc. )

14. Setting Known as the time and place of the narrative, the setting describes where the story or a specific scene took place. It can be as big as an open space or as small as a room. It can even be a created atmosphere or frame of mind.

15. Mise en scene In the world of media, mise en scene is a French term that means ‘everything within the frame’. It also refers to all the objects within a frame the way they are arranged. To analyze this, you should look into the media’s set design, costume, props, staging and composition.

16. Acting In media, actors portray a variety of characters that contribute to character development, creating tension or interpreting the narrative. An actor portrays his/her assigned character through the following elements: facial expression, body language, vocal qualities, movement and body contact.

17. Color In media, color has strong cultural connotations. As a student, analyzing the use of color in media and its various aspects, you have to look at the following: dominant color, contrasting foils and color symbolism.

18. Written Codes use of language style and textual layout (headlines, captions, speech bubbles, language style, etc. )

19. Written Codes

20. CONVENTIONS To use media codes in some sort of a norm where it is accepted by everybody, there has to be a convention. These are closely connected to what the audience expects from media. Examples are form, story and genre.

21. FORM CONVENTIONS distinct ways that audiences expect codes to be arranged in media. Examples of these expectations are the title of the film at the beginning or the credits at the end. In printed media, it is expected that newspapers will have a masthead or a banner story as the most important news, then the sports news usually at the back. Mobile games usually begin with a step-by-step with help texts on how the game works.

22. STORY CONVENTIONS common narrative structures and expectations from media. Examples of these are narrative structures, cause and effect, character construction and point of view (POV).

23. GENRE CONVENTIONS the common use of tropes, characters, settings or themes in a certain media. These are closely linked with how the audience expects from the media product. They can be formal or thematic.

24. What is digital storytelling? Digital storytelling is the practice of combining narrative with digital content, including images, sound, and video, to create a short movie, typically with a strong emotional component.

25. What is digital storytelling? Sophisticated digital stories can be interactive movies that include highly produced audio and visual effects, but a set of slides with corresponding narration or music constitutes a basic digital story. Digital stories can be instructional, persuasive, historical, or reflective.

26. What is a video treatment? TREATMENT consists of a written condensation of a proposed film or TV dramatic production written in the present tense, using active language and often read like a short story

27. What is a video treatment? TREATMENT covers the basic ideas and issues of the production as well as the main characters, locations, and story angles covers the full story sequence, typically contains some key scenes

28. TREATMENT EXAMPLE (McDonald’s TV Commercial) A Commercial Treatment by John Mastromonaco “Chain Reaction” is all about how one simple moment can spark a continuous, natural series of events. When we open the spot, we’re mid-stride, a woman on her way to work as she crosses the street. It’s morning, it’s a nice day—we’re right in stride with her.

29. TREATMENT EXAMPLE (McDonald’s TV Commercial) A Commercial Treatment by John Mastromonaco (cont.) A simple camera move or cut reveals to us what she sees—in the stopped car she passes at the red light, the passenger is eating an Egg McMuffin . For just a moment, we move in slowly—now we see the Egg McMuffin in its wrapper, familiar golden arches unmistakable.

30. TREATMENT EXAMPLE (McDonald’s TV Commercial) A Commercial Treatment by John Mastromonaco (cont.) Now we know it’s morning. Then when we cut back to the woman, she’s at a subway platform, enjoying her Egg McMuffin as the subway pulls into the station. So with a few simple shots—we’ve started our Chain Reaction.

31. TREATMENT EXAMPLE (McDonald’s TV Commercial) A Commercial Treatment by John Mastromonaco (cont.) From there, our job is to let our continuing series of vignettes unfold as effortlessly and as simply as that. As the subway pulls into the station, we see a teenager who is inside, he sees the woman eating, enjoying her Egg McMuffin .

32. TREATMENT EXAMPLE (McDonald’s TV Commercial) A Commercial Treatment by John Mastromonaco (cont.) When we cut back to the teenager, we’ve shifted time and place again with minimal intrusion. Our teenager’s now stepping off the elevator inside a large, modern building—and he’s enjoying his Egg McMuffin . Cut to well-dressed businessman who sees the teenager steeping off the elevator.

33. TREATMENT EXAMPLE (McDonald’s TV Commercial) A Commercial Treatment by John Mastromonaco (cont.) When we next see him (businessman) he is sitting in a beautiful European garden on a bench, eating an Egg McMuffin . In turn, the gardener notices the businessman then—chain reaction. The next time we see the gardener he’s selling fresh flowers with one hand, holding an Egg McMuffin in the other. And so it goes.

34. What is a storyboard? A storyboard is a graphic representation of how your video will unfold, shot by shot. Think of it as sort of a comic book version of your script.

35. STORYBOARD FOR A SHOE ADVERTISEMENT