Welcome to 2 nd Semester S.Y 2024 - 2025 Prepared by: JOY MAE A. NAVARES
Media Information Literacy Prepared by: JOY MAE A. NAVARES
Grading System Written Works – 25% Performance Task – 45% Assessment – 30%
What is/are your expectations about this subject?
Classroom Rules L – listen carefully E – enjoy your learnings A – always be active and participate R – respect everyone in the classroom N – no sleeping, no using of cellphones, no sleeping and no talking with cheatmates!
What comes to your mind when you heard Media? Information and Literacy?
Activity 1: Role playing Group yourself with 10 members each. Create a rule play showing how media influence communication. Present it for 5 minutes.
Media Describes all channels of communication, including everything from printed paper to digital data. Media comprises news, art, educational content, and any form of information that can reach or influence people, including television, radio, books, magazines, and the internet
Information It is knowledge shared or obtained through study, instruction, investigation or news and you share it through the act of communicating, whether verbally, nonverbally, visually, or through written word.
Literacy Literacy is the ability to use printed and written information to function in society, to achieve one's goals, and to develop one's knowledge and potential.
Media and Information Literacy Media and Information Literacy (MIL), defined as the ability to access, analyze, and create media, is a prerequisite for citizens to realize their rights to freedom of information and expression. Media and information literacy empowers people to think critically about information and use of digital tools. It helps people make informed choices about how they participate in peace building, equality, freedom of expression, dialogue, access to information, and sustainable development.
Media and Information Technology: Bridges for Communication and Information
What media and information gadgets or tools do you use to connect with people? What media and information gadgets or tools do you use to get information and knowledge? What media and information gadgets or tools do you use to share information and knowledge?
Communication Communication is simply the act of transferring information from one place, person or group to another. It is the process of sending and receiving messages through verbal or nonverbal means, including speech, or oral communication; writing and graphical representations (such as infographics, maps, and charts); and signs, signals, and behavior).
The Communication Process
8 Components of Communication Source The source imagines, creates, and sends the message. In a public speaking situation, the source is the person giving the speech. He or she conveys the message by sharing new information with the audience. The speaker also conveys a message through his or her tone of voice, body language, and choice of clothing. This process of turning thoughts into communication is called encoding.
8 Components of Communication 2. Message The message is the stimulus or meaning produced by the source for the receiver or audience. When you plan to give a speech or write a report, your message may seem to be only the words you choose that will convey your meaning.
8 Components of Communication 3. Channel The channel is the way in which a message or messages travel between source and receiver. There are multiple communication channels available to us today. These include face-to-face conversations, letters, telephone calls, text messages, email, the Internet (including social media such as Facebook and Twitter), blogs, tweets radio and TV, written letters, brochures and reports and so forth.
8 Components of Communication 4. Receiver The receiver receives the message from the source, analyzing and interpreting the message in ways both intended and unintended by the source. In order to receive a message, she or he listens, sees, touches, smells, and/or tastes to receive a message. The process of turning communication into thoughts is called decoding. The receiver decodes the message.
8 Components of Communication 5. Feedback When the receiver responds to the source, intentionally or unintentionally, she/he is giving feedback. Feedback is composed of messages the receiver sends back to the source. Verbal or nonverbal, all these feedback signals allow the source to see how well, how accurately (or how poorly and inaccurately) the message was received. Feedback also provides an opportunity for the receiver or audience to ask for clarification, to agree or disagree, or to indicate that the source could make the message more interesting.
8 Components of Communication 6. Environment The environment is the atmosphere, physical and psychological, where an individual sends and receives messages. This can include the tables, chairs, lighting, and sound equipment that are in the room. The room itself is an example of the environment.
8 Components of Communication 7. Context The context of the communication interaction involves the setting, scene, and expectations of the individuals involved. A professional communication context may involve business suits (environmental cues) that directly or indirectly influence expectations of language and behavior among the participants.
8 Components of Communication 8. Interference or noise This is anything that blocks or changes the source’s intended meaning of the message. For example, if you drove a car to work or school, chances are you were surrounded by noise. Car horns, billboards, or perhaps the radio in your car interrupted your thoughts, or your conversation with a passenger. Psychological noise is what happens when your thoughts occupy your attention while you are hearing, or reading, a message. Stereotypes, reputations, assumptions, and biases are examples of psychological noise which affect communication.
How does media influence communication?
Media and information influence to communication Media and information technology play a vital role in globalization. Through these, we become connected to different people around the world. These have a significant influence on the modern culture and become tools in sharing information, ideas, personal messages, and other content and have become more widespread and accessible. Not only that they become sources of information, but entertainment as well.
Media and information influence to communication treats Media becomes a source of misinformation and fake news. These sometimes are utilized to push personal gain and agenda, making the receiver of the information deceived, confused and misinformed. Though media help us improve the way we communicate, it is also abused by many. Everybody publishes whatever they want and unmindful of the consequences of their posts. Social media made everyone feel that they are allowed to say whatever comes to their mind, making them say things that they would not normally say on personal encounters, thus fueling up bullying. Media can also pose medical, social and psychological issues. What is posted on media may cause dissatisfaction with body image, creates addiction, promote identity stealing and can destroy interpersonal relationships.
Activity 2: Poster Making Group yourself with 2 members each. Create a poster campaign for responsible use of social media. Deadline: TOMORROW Criteria: Creativity - 15 Originality - 10 Content - 15 Neatness - 10
Quiz #1: Answer the following questions. Write the letter of the correct answer 1. The act of transferring information from one place, person or group to another is referred to as: a. context b. communication c. media d. noise 2. The means of communication, such as radio, television, magazines, or the internet are referred to as: a. media b. noise c. context d. interference
3. The process of developing and sending a message is referred to as: a. decoding b. encoding c. interpretation d. noise 4. The process of turning communication into thoughts is a. decoding b. encoding c. environment d. noise 5. The encoder of communication is the a. context b. environment c. context d. source
6. When the receiver of your text message perceive your typing in all capitals as that you are shouting or angry, the situation falls under a. decoding b. encoding c. feedback d. context 7. The following are the positive effect of media to communication EXCEPT a. used as tools for sharing information, ideas, and messages b. great ways to connect with friends and families c. utilized to deceive, confuse and misinform people d. source of entertainment
8. The following are the negative effect of social media to communication EXCEPT a. become sources of misinformation and fake news b. give confidence to the user to bully or harass individual c. promote identity stealing d. used as a means of teaching and learning in this new normal brought by COVID-19
9. The positive impact of information and technology to society are enumerated below, the one that is not is: A. integral in democratic processes B. build communities C. strengthened civil society D. tool in insinuating chaos and war among countries and people E. contributed to economic welfare of the people
10. This time a lot of items are being copied and uploaded on Facebook. Included are movies which are not meant to be for free viewing. As responsible netizen, you must: a. tag or notify your friends so that they could also enjoy free viewing. b. report the matter to Facebook authorities . c. download those and distribute to others. d. just allow things to happen, anyway many are doing it.
11. With the recent disagreement of country’s leaders on ‘War on Drugs’ and ‘Extrajudicial Killings’ a lot of information are being fed in mass and social media. As a citizen, you must: a. be critical and investigative on the information being fed. b. be one-sided in accepting information. c. contribute to the bullying and word wars on social media. d. produce malicious report against one of the personalities.
12. Responsible media and information user seeks to: a. sensationalize chunks of information for news reports to create response from the audience. b. profit more at the expense of delivering malicious information. c. insist personal views on issues without hearing all sides. d . present balance and up to date information.
13. A good learner of today is: a. dependent so much on what the teacher is inputting. b. maximizes technology for learning. c. plays online games while attending classes online. d. spends much time on social media.
14. This picture is campaign on: a. being careful with the people we meet online. b. trusting with friends online and offline. c. opening to relationships in the virtual world. d. being pleasing when dealing with acquaintances.
15. Media and information technology is constantly evolving and growing and continually offering new advances in the world. Along with this, individual must: a. constantly educate oneself with the new trends. b. try to be updated in handling and manipulating the new technology. c. share knowledge and inculcate values to the next generation. d. all of the above