JLS712 MEDIA LAW AND ETHICS
107
impossible. Since journalists may be required to offer interpretation and
explanation of the issues they write about, they may consciously or
unconsciously inject their own personal opinions and understanding of
the issue. In fact, if the mass media should pursue objectivity at all cost,
the media audience will be short- changed.
In the current practical sense, therefore, objectivity means presenting all
sides of an issue fairly, honestly and impartially, and allowing the
audience to judge. This is easier said than done.
3.2 Can Objectivity be Achieved?
Objectivity is the spirit of scientific inquiry. Thus those in the physical
sciences say that the object of scientific inquiry is the “external objective
reality” and not subjective beliefs and values. Objectivity to the scientist
means that knowledge is obtained through a rigorous observation of
events or phenomena, from an external objective reality.
But to what extent can objectivity be achieved when the subject of
analysis is human beings and human affairs, even journalism? In other
words, is objectivity possible in journalism? Donald McDonald, a
journalism professor and former editor illuminates the discussion with
the following long statement:
When the reporter moves from relatively uncomplicated,
concret, even physical phenomena into the realm of the abstract
and the complex, - i.e., studies, conferences, programmes,
policies on urban affairs, race and ethnic relations, foreign and
military affairs, economic and fiscal conditions, the
administration of criminal justice, cultural ferment, youth
unrest, population problems, environmental issues, politics and
government, - the value judgments he must take at every critical
stage in his investigation of the facts must reflect the values he
already holds. Again, these values flow from his personal
history. They are the products of his education, his religious
experience, his childhood, family life, social and economic
background, friendships and associations, national ties and
culture, as well as his emotional life and experiences and his
reason.
The question then arises:
Can journalists rise above natural allegiance to their nation, to their race,
to their region, to their religion, to their beliefs, and report the realities
unescorted by partisan euphemism? Your guess is as good as mine. We
shall next see the traditional obstacles to objectivity in journalism.