Media Literacy (Information Era)

Media Literacy - K-12

1. INFORMATION ERA (1906-present) © Pauline Sharry 2018

2. An  era  where  information  is the main strategic resource upon which individuals, organizations, and societies rely for their growth and development. Also called  information  millennium 

3. The period beginning around 1970 and noted for the abundant publication, consumption, and manipulation of information, especially by innovative technologies.

4. RADIO

5. The technology of using radio waves to carry information, such as sound, by systematically modulating properties of electromagnetic energy waves transmitted through space, such as their amplitude, frequency, phase, or pulse width.

6. . Early uses were maritime , which was for sending telegraphic messages using Morse Code. It was Used during the sinking of the RMS Titanic in 1912. It comprised communications between operators of the sinking ship and nearby vessels , as well as communications to shore stations listing the survivors.

7. Today, radio takes many forms: wireless networks and mobile communication of all types, as well as radio broadcasts that showcase: 1. news 2. music 3. dramas 4. comedies 5. variety shows.

8. TELEVISION

9. The television is a telecommunication medium used for transmitting sound with moving pictures in monochrome, or in color, and in two or three dimensions. It is a mass medium, for entertainment, education , news, and advertising.

10. 1880 1927 1930 1932 1941 1950 Paul Nipkow invents scanning disk device. Philo Farnsworth becomes first to transmit a picture over the air. Patent for the first electronic television Federal Communications Commission designates 13 channels for use in transmitting black and white television Vladimir discovers means of converting light rays into electronic signals Nearly 4,000 households have television sets. BEGINNINGS OF TELEVISION

11. It became obtainable in basic experimental forms in the late 1920s. An improved form became popular in the United States and Britain after World War II. Television sets became conventional in homes, businesses, and institution.

12. During the 1950s, television was the primary medium for influencing public opinion. Color broadcasting was then introduced in the US and most other developed countries in the mid-1960s.

13. PERSONAL COMPUTER

14. A personal computer (PC) is a multi-purpose computer whose size, capabilities, and price make it feasible for individual use . PCs are intended to be operated directly by an end user , rather than by a computer expert or technician. Computer time-sharing models that were typically used with larger, more expensive minicomputer and mainframe systems (to enable them be used by many people at the same time) are not used with PCs.

15. Microsoft operating systems and Intel hardware have dominated much of the personal computer market, first with MS-DOS and then with Windows. Alternatives to Microsoft's Windows operating systems occupy a minority share of the industry. These include Apple's M acOS and free open-source Unix-like operating systems such as Linux. Advanced Micro Devices (AMD) provides the main alternative to Intel's processors. 1960 Early computer owners had to write their own programs to do any useful work with the machines. 1990

16. 2010 Personal computer users have access to a wide range of commercial software, free software ("freeware") and free and open-source software, which are provided in ready-to-run form . Software for personal computers is typically developed and distributed independently from the hardware or OS manufacturers. Many personal computer users no longer need to write their own programs to make any use of a personal computer , although end-user programming is still feasible.

17. MOBILE PHONE

18. A mobile phone is a portable telephone which can produce and receive calls over a radio frequency carrier. Most services use a cellular network manner, and therefore they are often called cellular telephones or cell phones.

19. Of all of the technological advancements of the 20th century, arguably the one that has gone on to have the biggest cultural impact has been the invention of the mobile phone.  It caused a shift in the communications industry away from the place towards the person and, more significantly, fundamentally changed the way humans talk to each other.

20. In 1973, the first handheld mobile phone was invented by John F. Mitchell and Martin Cooper of Motorola. In 1983, the DynaTAC 8000x was released, costing the equivalent of $1m in today’s money. The concept of cellular technology had already been created by Motorola's rival, AT&T, whose Bell Labs introduced a system allowing calls to be moved from one cell to another while remaining on the same channel . However , AT&T was focusing this technology on the car phone, a device that was now becoming commonplace in vehicles across American cities.

21. From 1983 to 2014, universal mobile phone subscription grew to over seven billion. It penetrated 100% if the global population that stretched even to the bottom of the economic pyramid. In 2016, the top mobile phone manufacturers are:

22. INTERNET

23. The Internet is a world wide system of unified computer networks that use the Internet protocol suite (TCP/IP) that links billions of devices across the planet.

24. It allows the “sharing” or “networking ” of information at remote sites from other academic institutions, research institutes, private companies, government agencies, and individuals.

25. The intended audience for the internet is anyone and everyone who has access to a computer, there is no limit to the information that can be found in the Internet. The audience uses the internet for personal use to make lives easier faster by enabling them to find information within minutes, and also allows them to talk to people all over the world wherever they are.

26. Research The World Wide Web is an extraordinary resource for gaining access to information of all kinds, including historical, and each day a greater number of sources become available. Communication Famous social networking sites such as Facebook, Twitter and Instagram have created fresh ways to socialize. Users of these sites are able to add a wide variability of information to pages, to track mutual interests, and to link with others. VALUE OF INTERNET FOR MEDIA INSTITUTIONS

27. Online Shopping Online stores are highly competitive not only with other online stores, but also with brick-and-mortar competitors. Price-comparison websites make deal hunting easier and also help guide shoppers to online stores with the best reputations by posting reviews submitted by other shoppers. Leisure and entertainment There are a variety of ways you can choose to spend your time online to amuse yourself. A few include: playing online games, listening to music, reading e-books, watching online videos, catching up on movies/TV series from subscription services like Netflix.

28. Media accomplishes several rudimentary roles in our society

29. Place your screenshot here 1. ENTERTAINMENT Media acts as a catalyst for our imaginations. It is a source of the make-believe and a passage for escapism.

30. Place your screenshot here 2. INFORMATION AND EDUCATION Today, newspapers and news-oriented television and radio programs make accessible stories form across the world. Books and magazines provide a more detailed look at a wide assortment of subjects

31. 3. PUBLIC FORUM The Massachusetts Institution of Technology and other colleges and universities have posted free lecture notes, exams and audio and video recordings of classes on the Internet, accessible to anyone with connection Place your screenshot here

32. Place your screenshot here 4. MONITOR Media can be used to monitor government, business and other institutions. But tattlers of mass media may be indebted to particular agendas because of political slant, advertising funds or ideological bias, thus coercing their ability to act as watchdog.

33. It is important to remember that not all media are created equal. While some forms of media are better matched for entertainment, others make more sense as a site for spreading information.

34. Print Media Books are sturdy and contain lots of information but are comparatively slow and expensive to produce. Newspapers are relatively inexpensive and faster to create--a better medium for everyday news. Television Provide visual information (compared to radios) Livelier (compared to print media) Can be used to broadcast live events. One way medium Internet Heartens public discussion of issues Allows everyone who wants a voice to have one. Immensely moderated. Users have to paddle through many absurd comments or misinformed opinions to find quality information.

35. Summary: Information Era: - The period beginning around 1970 and noted for the abundant publication, consumption, and manipulation of information, especially by computers and computer networks. Technologies that were mediums of communication during the Information Era include: Radio Television Personal computer Internet Media’s rudimentary roles in our society: Entertainment and leisure Information and education Public forum for discussion Watchdog/monitor for establishment activity Not all media are created equally, with some technologies more suited/recognized for a certain field such as entertainment, news, etc. Regardless, they all share the characteristic of drastically shaping and influencing our culture and society

36. Group Members MARY ANGELICA ALABOT EDNA DELA CRUZ ANGEL DIERON RUFFA MAE GAJE PRINCESS JOY MORALES JULIUS PIERRE PACIFICADOR ELYSHA JOY PALOMAR CLARENNEL SOTIO PAULINE SHARRY TIU IDA RUBIA TOLEDO