Media, Multimedia & Digital Media

Basic Concepts

1. Media, Multimedia
&
Digital Media
BiC t B
as
ic
C
oncep
t
s

2. Today’s Media
Messagesaimedatmassaudiencescanbe Messages
aimed
at
mass
audiences
can
be

delivered in many different forms. Here are
just a few forms of media seen today:
9Print(books, newspapers, magazines, etc.) 9
Billb d b t
9
Billb
oar
d
s,
b
anners, pos
t
ers
9Direct mail
9
Electronic
(radio television computer)
9
Electronic
(radio
,
television
,
computer)
9Social media

3. What is ‘Media’
Carr
y
in
g
a Messa
g
e
yg g
‘Media’ can be broadly defined as communicationthatisdelivered communication
that
is
delivered

through some type of medium (TV,
radio, newspaper, computer);
This term can also refer to the physicalequipmentusedtostore physical
equipment
used
to
store

electronic files (like CDs or DVDs,
portable hard drives, etc.)

4. The Evolution of Media
The Birth of Media Some track the use of media all thewaytocavedrawings the
way
to
cave
drawings
.
But the birth of mass media is
generally placed with Johannes
Gutenberg’s invention of the
movabletypeprintingpressin movable
type
printing
press
in

the mid-1400s.

5. The Evolution of Media
Earl
y
Evolution
y
By the early 1600s, the first newspapersbegantoappearin newspapers
began
to
appear
in

Europe.
Printed media was enormously important during the centuries thatfollowed. Forinstance, that
followed.

For
instance,

Colonial publications played a
huge role in bringing about the
AmericanRevolution American
Revolution
.

6. The Evolution of Media
The 20
th
Centur
yy
The next major advance came during the early20
th
Century whenradiobroughtthe
early
20
th
Century
,
when
radio
brought
the

spoken word to the masses.
Bymid
century televisionaddedpicturesto
By
mid
-
century
,
television
added
pictures
to

the mix, and the mass media was
transformed.
By century’s end, cable TV brought hundreds of channels into homes, making information ililbl instant
ly ava
il
a
bl
e.

7. The Evolution of Media
The 21st Centur
yy
The last decade of the 20
th
Century and the
firstdecadeofthe21
st
producedanother
first
decade
of
the
21
st
produced
another

transformation in the way we communicate.
Theadventandincreasedpublicuseofthe The
advent
and
increased
public
use
of
the

Internet made all sorts of information
available on-demand.
During the 2000s, Web 2.0 and digital tools have made communication ubiquitous –it’s available almost anywhere, almost any time.

8. What is ‘Media’
‘Media’ is the plural form of ‘medium’ –meaning a
hlf
c
h
anne
l o
f
communication to carry a message to a
mass audience or targeted group.
Let’s look at three t
yp
es:
Traditional Media
yp
Multimedia
Digital Media

9. Types of Media
Traditional or “Old” Media
Traditional media is a term often used to
refer to channels of communication that
ll
t bli h db f th I t t
were we
ll
-es
t
a
bli
s
h
e
d
b
e
f
ore
th
e
I
n
t
erne
t

Age, such as:
9
Books Books
9
Newspapers
9
Ma
g
azines
g
9
Radio
9
Television

10. Types of Media
Multimedia A multimedia production
combines various forms of media
it i l h i d t in
t
o a s
ing
le, co
h
es
ive pro
d
uc
t
.
Common elements include:
9
Text Text
9
Audio
9
Photos or graphics
9
Animation
9
Video
9
Interactivity

11. Types of Media
Multimedia The term ‘multimedia’ was first
used in the 1960s.
By the mid-90s, computers that included CD-ROM drives were beingreferredtoas
‘
multimedia
being
referred
to
as

multimedia

computers.’
Rapiddevelopmentofbetter Rapid
development
of
better

technology during the 90s and
2000s made multimedia titles
dii
more an
d
more
interact
ive.

12. Types of Media
Multimedia Multimedia has numerous
applications in the modern world,
ildi inc
lu
di
ng:
9
Presentations
9
Ct
bdtii
9
C
ompu
t
er-
b
ase
d
t
ra
in
ing
courses
9
Computergames Computer
games
9
Virtual Reality applications
Whatotherscan o name? What
others
can
y
o
u
name?

13. Different Types of Media
iil di
D
ig
ita
l Me
di
a
DigitalMediaindicatestheuseof Digital
Media
indicates
the
use
of

computer technology to combine
various forms of media.
The term is sometimes used
interchangeably with Multimedia,
b tit ifi ll f t b
u
t
it
more spec
ifi
ca
ll
y re
f
ers
t
o
electronic media that works using
digital codes rather than to analog
signals.

14. Types of Media
DigitalMedia Digital
Media
Digital Media is electronic
di th t k i di it l
me
di
a
th
a
t
wor
k
s us
ing
di
g
it
a
l
codes to create digital audio,
di
g
ital video or other di
g
ital
gg
content.
This is in contrast to analog
media, older technology
which uses a continuous
signal signal
.

15. Types of Media
Digital Media Digital Media can be used to
produce a variety of end products,
ildi inc
lu
di
ng:
9
Presentations
9
Tt il
9
T
u
t
or
ia
ls
9
Simulations
9
Games
9
Games
9
Web pages hh ?
W
h
at ot
h
ers can you name
?

16. Digital Media Tools & Applications

17. About This Course
Di
g
ita
l M
ed
ia
gta eda
This course will cover five major elementsofdigitalmedia: elements
of
digital
media:
9
Audio
9
V
ideo
9
Graphics
9
Ai ti
9
A
n
i
ma
ti
on
9
Web Design