Media plan for Jana Finance bank - Sheet6.pdf

GOOD TO GO

1. Paid Marketing
Plan & Strategy
Q1
Q2
Category Sub-category Platform
Campaign Type Campaign Type
Awareness Campaigns Awareness & Engagement Campaigns
Performance Marketing
Google Ads Adwords Search Ads, Display Ads, YouTube Ads Video Ads, Remarketing Ads, Interactive Ads
Social Media
Facebook / Instagram Carousel Ads, Brand Awareness campaign E-book/ Webinar registration Ads, Interactive Polls and Quizzes
Linkedin
Sponsored Content
Text Ads
Company Page Updates
LinkedIn Events
LinkedIn Groups
LinkedIn Live
Content Marketing
Paid Content
Guest Blogs Awareness Posts Awareness & Engagement Campaigns
Influencer posts
Educational / Brand related content in the form of Blogs, Videos, Discussions/Interviews, Stories etc
Interactive content, such as Q&A sessions, Discussions, Webinars,interviews with influencers, Podcast
episodes etc.
Podcasts
News Articles
Paid Listings
Classified Awareness Campaigns Awareness & Engagement Campaigns
Educational Portals
Listing/Publication in classified platforms, educational directories and website, local newspapers,
magazines, community newsletters Classifieds, Newsletter subscriptions, Forums and discussion boards
Local Publications
Paid Marketing Budget Allocation
Total Budget 60 L
Google 20L
Facebook/Instagram 8L
Linkedin 15L
Paid content (guest posts, news articles etc.) 3L
Paid listings 4L
Events 5L
Misc/ 5L
Q1 Awareness (First Touch/ToFu) 20%
Q2 Engagement (MoFu) 20%
Q3 Lead Generation (BoFu) 30%
Q4 Conversion 30%

2. Q2 Q3 Q4
Campaign Type Campaign Type Camapign
Awareness & Engagement Campaigns Engagement & Lead Generation Campaign Lead Generation & Conversion Campaigns
Video Ads, Remarketing Ads, Interactive Ads Lead Form Extensions, Display Remarketing, Call-Only Ads RLSA (Remarketing Lists for Search Ads),Dynamic Remarketing
E-book/ Webinar registration Ads, Interactive Polls and Quizzes Lead Ads with Instant Forms, Lookalike Audiences Conversion Ads, Conversion Tracking & Custom Audience
LinkedIn Events
LinkedIn Groups
LinkedIn Live
Lead Gen Forms
Dynamic Ads
InMail Campaigns
Remarketing Campaigns
Conversion Tracking
Sponsored Messaging
Awareness & Engagement Campaigns Engagement & Lead Generation Campaign Lead Generation & Conversion Campaigns
Interactive content, such as Q&A sessions, Discussions, Webinars,interviews with influencers, Podcast
episodes etc. Lead magnets/ downloadable resources, influencer promotions Limited time offers, call-ins, podcast call-ins, deadlines,
Awareness & Engagement Campaigns Engagement & Lead Generation Campaign Lead Generation & Conversion Campaigns
Classifieds, Newsletter subscriptions, Forums and discussion boards Lead magnets/ downloadable resources, offers/promotions listings Limited time offers, call-ins, podcast call-ins, deadlines,

3. Q4 Yearly KPI's
Camapign
Lead Generation & Conversion Campaigns
Lead Generation & Conversion Campaigns
Limited time offers, call-ins, podcast call-ins, deadlines,
Lead Generation & Conversion Campaigns
Limited time offers, call-ins, podcast call-ins, deadlines,