MEDIA VEHICLES

Different type of media vehicles.

2. Media vehicle" refers to specific methods of
media used by companies to deliver
advertising messages to targeted
customers.

Selecting the right mix of media vehicles is
critical to reaching your audience and getting
them to respond well to your ads.

3. Types of Media and Their Characteristics
1 Press
2 Television
3 Radio
4 Cinema
5 Internet/Web Advertising
6 Mobile Advertising

6. For Broad readership base: Major national
newspaper or magazine.
For Narrowly targeted: Local newspapers and
trade journals on very specialized topics.
Form of Press advertising :
Classified advertising : Narrowly targeted ad
and low fee.
Display Ad: Which is a larger ad (can include art)
that typically run in an article section of a
newspaper.

11. The first television public demonstration was done in
1928.
It took another 26 years before commercial television
began in 1946.
June 19, 1946 that WRGB of America, the oldest TV
station in the world, started its first network
commercial.
Gillette was the sponsor and the show was the
heavyweight boxing championship between Joe Louis
and Billy Conn.

16. Rate: (15sec)1-1.5 L depends on location

18. Billboard advertising works where you have
large amounts of traffic.
Banners are more locally targeted
Act as Cues and Keep reminding targets about
the Brand, Product Or Service.
Example: Laxmi Optics and F-studio.

21. Rate:15-30 Rs per sec