MEDIA100_Introduction to Broadcasting_Week 6 Lecture.pptx

Broadcasting

1. Broadcasting: An Overview Prepared by: Dr. Melvin N. Espineda

2. Broadcasting

3. What is Broadcasting? (Camacho & Manvell , 2018) Described as the systematic dissemination of entertainment, information, educational programming, and other features for simultaneous reception by a scattered audience with appropriate receiving apparatus.

4. Purpose of Broadcasting ( The Role of Broadcasting in Contemporary Society, 2012 ) To inform, educate and entertain.

5. Purpose of Broadcasting ( The Role of Broadcasting in Contemporary Society, 2012 ) To build a healthy national consciousness.

6. Purpose of Broadcasting ( The Role of Broadcasting in Contemporary Society, 2012 ) To inspire a positive sense of shared national purposes.

7. Purpose of Broadcasting To create necessary ethical sensibilities

8. Importance of Broadcasting (Bhasin, 2022) It is widely used for marketing and advertising to create a more significant impact on the public.

9. Importance of Broadcasting (Bhasin, 2022) Brands, businesses, or governments use broadcasting networks to inform people about their products and services.

10. Importance of Broadcasting (Bhasin, 2022) The public regularly receives updates, ads, news, and information on different topics from different sources. 

11. END OF PRESENTATION Any questions?

12. References: Bhasin, H. (2022, February 7). Broadcast Media - Meaning, Importance, Types and Features. Marketing91. https://www.marketing91.com/broadcast-media/ ‌Camacho, J. A., & Manvell , R. (2018). Broadcasting. In Encyclopædia Britannica. https://www.britannica.com/technology/broadcasting ‌The Role of Broadcasting in Contemporary Society - March 8, 1998. (2012). Stlucia.gov.lc. https://archive.stlucia.gov.lc/primeminister/former_prime_ministers/kenny_d_anthony/statements/1998/broadcastingincontemporarysociety .htm