Message Wrap Antmicrobial Supermarket Checkout Conveyor Belts The Pilot Program Presented By Passionate Edge

Passionate Edge is the Exclusive UK, Eire & Scandinavia Distributor for the Internationally Patented Message Wrap and Good Armor Antimicrobial Supermarket Checkout Conveyor Belts from the USA.

1. 2012
MessageWrap
Antmicrobial Checkout
Conveyor Belts
The Pilot Program
Presented By
Passionate Edge

2. The average checkout time is 2-5 minutes.
MessageWrap™ is the only solution on the
planet that captures this opportunity and turns
it into shopper impressions and store revenue
streams.
Advertisers

3. Dirty Space. Wasted Opportunity.

4. Transforming grocery conveyor belts
into
dynamic billboards, for marketing
and advertising campaigns.
In partnership with
A Patented
Innovation

5. www.youtube.com/rethinkretail
•Dynamic:
It moves.
•Innovative:
Something new that
catches the eye.
•Easy:
Installed in under
two minutes, with no
tools or expertise
required.

6. MessageWrap is also coated with branded
antimicrobial
protection, for store safety and differentiation.
81% of consumers say their shopping decisions are
influenced by the cleanliness of the grocery store.

7. Seeking engagement with [Advertiser Name] for a
MessageWrap Pilot Program
oHigh traffic, high time on target, high quality impressions
oGround-floor rates on premium in-store advertising space
oGreater value due to novelty of solution
Pilot Program
Opportunity

8. Interested
Brands

9. Let’s Compare
The Value of MessageWrap.

10. Of the 36,000 grocery stores in the United
States, the average one has:

2,000 customers per day.
14,000 customers per week.
112,000 customers per eight week
MessageWrap campaign.
Advertisers Traffic

11. Advertisers Time on Target

12. Checkout has a captive audience,
looking for stimulation.
Advertisers Quality of Impressions

13. MessageWrap is Ideal for…
•New Product Launches
•Retail Partners Brands
•Messages/Brands that are NOT expected to be part of the
shopping experience
•Mobile Integration (text messaging, QR codes)
•Call to Action
•Coordination with Cashier
•Lead Generation
•Driving Traffic to Internet Destinations
•Activation Marketing
To Target…
•Shopper Mom
•Specific Regions
•Types of Communities
•Urban or Suburban Demographics
•And everyone who goes grocery shopping
Possibilities

14. Giant Eagle Case Study
Case Study
Challenge
Giant Eagle sought to enhance their charitable support efforts for The Education Partnership,
a Pennsylvania-based non-profit organization dedicated to addressing educational
inequalities.
Solution
For the last eight weeks of the charitable drive, Giant Eagle chose to implement
MessageWrap checkstand belt covers at 50 select Pittsburgh-area stores in hopes of
catalyzing the charity effort at the point of sale. The vivid MessageWraps integrated well
with various in-store signage touchpoints while being reinforced by cashiers and staff who
championed coordinated t-shirts. The enthusiastic cashiers were pleased to have an eye-
catching visual aid featuring call-to-action messaging, perfectly placed to guide shoppers’
donation decisions.
Results
• Shoppers who checked-out in lanes fitted with MessageWrap were 10% more likely to
donate than shoppers who checked-out in lanes without MessageWrap.
• The size of each donation was 20% larger on average for the MessageWrap lanes than in
unmodified lanes.

15. How it Works
MessageWrap is a
conveyor belt cover,
installed in under 2
minutes, with no
disruption to your retail
environment
Video of a
MessageWrap installation,
performed by a 7 year old:
www.youtube.com/rethinkre
tail

16. 1.Handstand supports or leads Ad
Sourcing
oRetailer has full control of advertiser
selection / approval
2.Handstand receives or prepares
Artwork
3.Handstand produces and delivers
MessageWraps
4.Handstand supports Installation
oAlways available for unlikely problem
resolution
How it Works
Handstand provides Checkstand Preparation, to
measure each belt and ensure accessibility
Revenue, Repeat

17. Passionate Edge Limited
UK, Eire & Scandinavia
Ian McMonagle
[email protected]
Social Media:
Twitter: @RethinkRetail
YouTube.com/rethinkretail
Flickr.com/rethinkretail