14/10/2025, 15:25Meta and Apple close to settling EU cases
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threatened to retaliate against countries that “discriminate” against US
companies.
The EU had fined Meta €200mn and ordered the group to change its “pay
or consent” model, which forces users to either consent to data tracking
or pay a subscription fee for an ad-free experience.
European officials told the Financial Times there was growing optimism
that a workable solution could be found with Meta after initial changes
proposed by the Facebook parent were deemed insufficient.
The officials added that the most sensitive remaining issue in talks with
Meta was to ensure that consumers could easily find and navigate the
different options the group is offering in the EU.
Apple already announced plans in June to change its App Store policies
following the EU’s investigation into whether the iPhone maker’s rules
prevented app developers from sending consumers to offers outside its
platform.
“We did what we had to do to avoid the threat of future significant fines,”
said Kyle Andeer, Apple’s chief compliance officer, in June.
The commission is also discussing potential changes with Apple in relation
to another investigation into the iPhone maker on its new contractual
terms for developers.
While the negotiations are continuing with the two groups, people briefed
on the talks said no final decisions had been made but they were hopeful
the cases would be settled soon.
An agreement would mean both Apple and Meta would avoid daily
financial penalties, which can escalate over time and reach up to 5 per
cent of average daily worldwide revenue.
14/10/2025, 15:25Meta and Apple close to settling EU cases
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Meta and Apple have both been critical of the EU’s tech legislation, with
Apple last month urging Brussels to scrap its rules — marking a step up in
US tech giants’ fight against European oversight.
Throughout the process, Apple has accused the commission of moving
the goalposts on what the company needs to do to comply with the EU’s
digital rule book.
Apple said: “While we believe we are compliant, we appealed this decision
because we believe it goes far beyond what the law requires.”
The commission said it continued to engage with both companies to
ensure effective compliance. Meta confirmed negotiations were ongoing
and constructive.
“Compliance means that developers get a real chance and that users get
a real choice, not buried under a maze of dark patterns from gatekeepers,”
said the commission.
It is still collecting input from stakeholders on the changes made by Apple.
“With Meta, we shared our remaining concerns in July, which we continue
to discuss.”
The commission added that if Apple or Meta continued to be in breach of
their obligations, “all options remain on the table, including periodic
penalty payments”.