Method Marketing Credentials - Sept 2023

Agency creds

1. METHOD
MARKETING
v9 September 2023

2. WE CREATE COMPELLING CONTENT
FOR COMPLEX SECTORS

3. Who we are
SPECIALISTS IN CONTENT STRATEGY, PLANNING AND PRODUCTION
We are a boutique content marketing agency on a mission to make mediocre content a thing of
the past.
Based in the fine city of Norwich, we work with B2B and B2C clients across the UK in a wide
variety of industries, delivering content that raises brand awareness, increases conversion rates
and drives sales.
By building strong relationships with our clients, we take a collaborative approach to every single
project. We get to know the business and its objectives before recommending a course of action
that will generate the right results, before delivering high-quality, engaging content on time and
on budget.
As a team, we have a broad range of experience in regulated and compliance-led industries, such
as insurance and financial planning, so we know the challenges you face and can create content
that meets regulatory requirements.

4. Meet the team
THE CONTENT MARKETING PROFESSIONALS
Lucy Mowatt
Founder
As a former magazine editor and journalist,
Lucy has worked alongside brands such as
Center Parcs, AGA and Moneywise. During her
15-year career, she has created marketing
strategies, plans and content for clients while
building her reputation as an influencer using
her own blog and social media channels.
Claire Price
Content Marketing Executive
With more than 10 years' experience
working as an editor and content marketing
professional, Claire has created marketing
materials for online and offline channels.
She specialises in crafting long-form,
thought-leadership content.

5. What we do
SERVICES
Content strategy & planning
Thought leadership strategy, planning and execution
Blog production
White papers & reports
Ebooks
Lead magnets
Awards entries
Website & UX content
SEO content production
Straplines & tone of voice development
Brochure & literature production
Magazine production
Email marketing
Advertorials
Press releases
Social media content
Internal communications strategy & content
Scriptwriting
Workshops
At Method Marketing, quality is at the heart of everything we do.
We work closely with our clients to understand their objectives before developing
a clear and concise strategy and delivering the required content. From top-of-the-
funnel brand awareness campaigns to driving sales, loyalty and even recruitment,
we work hard to create engaging content.
And, as seasoned experts, we will make recommendations throughout the strategy
and production process to ensure your content achieves its objectives.
CREATING QUALITY CONTENT THAT RESONATES WITH KEY AUDIENCES
Here's just a flavour of what we offer:

6. Before starting work on any
project, we'll meet with key
stakeholders to learn more
about the business and
its objectives before taking
a brief.
BRIEFING
Our method
HOW WE GET RESULTS
Armed with the information
from our briefing session, we
use data and insights to build a
picture of your industry and
audience, before creating
a bespoke strategy and plan
to ensure your content
delivers results.
STRATEGY DEVELOPMENT
When creating content, we
undertake extensive interviews
and research before crafting
your content. Only then can
be we be sure of meeting
your brief.
CONTENT CREATION
An expertly edited first draft
will be sent to you before sign-
off, so we can work through
any amendments you may
have to ensure you're
completely happy.
DELIVERY
After sign-off, a professional
proofreader will check the
final document for any
errors to ensure your content
is clear, concise and makes
the right impression.
PROOFREADING

7. Who we do it for
A SELECTION OF OUR PREVIOUS CLIENTS

8. Our work
ASTON GROUP CASE STUDIES
All of the case studies uploaded to the Aston Group website in the last 18 months were produced by
Method Marketing.
One of the most recent can be found here.
ASTON GROUP WHITE PAPER
This is essentially an extended case study focused on sustainability. All of the copy was written, edited and
proofread by Method Marketing, involving a number of in-depth interviews with engineers and technical
experts. Read it here.
LIGNACITE EDITORIAL AND PRODUCT PAGES
We've worked closely with Lignacite to improve the quality of its website content, advertorials,
case studies and social media.
Read an example advertorial.
Download Lignacite's sustainability white paper.
ONE BROKER
We've produced several narrativised case studies for One Broker, exploring the benefits of their
products/services.
Here's one of the most recent.
HERE ARE JUST A FEW EXAMPLES OF THE CONTENT WE'VE PRODUCED

9. Achieved position 1 for key search term
Increased search visibility by 18%
6% increase in organic traffic
169% increase in linking domains
Case study
HATCH BRENNER SOLICITORS
THE RESULTS
Hatch Brenner has a small marketing team managing a large
number of platforms. As such, it struggles to maintain a consistent
presence on key channels.
The practice engaged Method Marketing to provide content
marketing support, with the main aim of ranking in top positions
for key local search terms.
We took a brief from the marketing manager before developing a
search engine optiimisation strategy that would increase brand
awareness and generate leads.
THE CHALLENGE
Audit current activities
Identify content optimisation opportunities
Improve content on key pages 
Secure backlinks
Provide social media support
THE SOLUTION
What our clients say
Method Marketing has really helped us capture our varied projects in a structured
format. The case studies they have written are so valuable for our business, to attract
new clients and showcase our offering and services. Lucy also helped us design and
write a white paper, which was a first for us. The purpose was to help educate the
general public about retrofitting their homes. She interviewed our engineers
gathering complex processes before translating them so members of the public
could easily understand the processes themselves. We've had a great response to
both our case studies and the white paper and will continue using Method Marketing
going forward.
JULIE DUNN, ASTON GROUP
I have nothing but positive praise for Method Marketing! Ever since we started working
together, they have felt like an extension of our team, delivering superb content each
and every time. Never missing a beat, they work quickly and accurately to deadline,
which has enabled for the smooth and effective execution of our marketing plan.
Through careful listening and a desire to truly understand our business, they have been
able to skilfully capture the tone and voice of our brand to produce copy that generates
maximum impact amongst our target audiences. Thanks to their support, skill, and
expertise, we have been able to bring our marketing vision to life. Their input is highly
valued, and we view them as an essential part of our wider marketing department. If
you're looking for a brilliant and dependable content agency that’s capable of making a
real difference to the marketing function and outputs of your business, look no further
than Method Marketing!
TOM TAWELL, LIGNACITE
From the start, we have been impressed by Lucy's work. Not just her knowledge
and advice but also the execution and simply making it all happen – long may that
continue!
SEAN CLARK, ONE BROKER
Read more client reviews on Google My Business.
Lucy has supported us for SEO strategy, content, PPC and onsite
optimisation. She is an absolute pleasure to work with – always
professional, proactive, friendly, positive and efficient and very
knowledgeable. It has been fantastic seeing Method Marketing
going from strength to strength – very well deserved. Does a
wonderful job.
AMY BECK, HATCH BRENNER

10. Want to know more?
Method Marketing, St George's Works, 51 Colegate, Norwich, NR3 1DD
0330 0430 736
[email protected]
www.methodmarketing.org
GET IN TOUCH TO FIND OUT HOW METHOD MARKETING
CAN HELP YOU
We'd be happy to discuss any upcoming projects, or challenges you're
currently experiencing with your content marketing.
Simply use the details below to arrange a call.