MFI MARKETING PRESENTATION (FINAL c).ppt

marketing for the professionals

1. STRATEGIC MARKETING PLANNING FRAMEWORK
Vision: To be Africa’s leading ICT corporation enabling our customers to transform their businesses with global technologies
and services.
Mission: Deliver the highest quality technology solutions that enable our customers to increase productivity &
shareholder value.
Strength: Strong industry reputation Weakness: Reliance on a few key clients Threat: Cybersecurity threats
Opportunity: Cybersecurity services & IoTs
Small and medium-sized businessesEnterprise-level companiesGovernment Institutions
Marketing Objectives
To achieve client satisfaction rating of
90% or higher
Cloud Migration and Optimization Cybersecurity Enhancement Data Analytics and Business Intelligence
Identified Marketing Opportunities
To increase client productivity by 20%
To convey consistent financial performance by a
15% ROI
40% of the budget: Email
Campaigns, SEO, PPC, Website,
print advertising
BUDGET: 100M
60% of the budget: CRM systems & sales
training, Loyalty programs
Marketing Strategies
Advertising campaigns, marketing
calendar (6 Months)
Cross-functional teams (sales, design,
and content creation)
Optimizing the website, Customer engagement
Control Measures
5Ss, KPIs, website traffic, conversion rates, Google Analytics,
CRM software & social media insights
Customer Feedback, content calendar, Adaptation and Optimization,
Risk Management & Alignment with Objectives
CORE VALUES: We provide solutions that are customized to care for both your business and the environment.
We endeavour to be the trusted advisor that strives to realize our customers ambitions.