MICE Bandar Lampung City NTF 2024 hahahahaaahah.pptx

MICE Bandar Lampung City NTF 2024.pptx

1. STRATEGY FOR DEVELOPING THE EVENT AND MICE (MEETING, INCENTIVE, CONVENTION, EXHIBITION) INDUSTRY IN BANDAR LAMPUNG Present by : Damara Saputra Siregar, S.ST., M.Par Tina Nurzachra Latifah Rizki Liana, S.Pd., M.Par. Desmala Sari, S.Par ., M.Par . Author: Damara Saputra Siregar , Desmala Sari , Tina Nurzachra Latifah Rizki L iana, Helidatasa Utami

2. 2 ABSTRACT The abstract discusses the growing importance of the Event and MICE ( Meeting , Incentive , Convention , Exhibition ) industry in the global economy , highlighting Bandar Lampung's potential in this sector . Despite its prospects , the city remains underdeveloped in MICE offerings , not ranking among Indonesia's top 10 destinations . The Lampung MICE Forum 2022 emphasized the need for a systematic development strategy . This research aims to identify key factors affecting the MICE industry in Bandar Lampung, analyze gaps between ideal and actual conditions , and propose a strategic model. Utilizing both primary data ( from observations and interviews ) and secondary data ( literature reviews ), the study employs qualitative descriptive analysis , gap analysis , and spider chart analysis . Findings suggest that effective strategies include enhancing human resources , improving facilities , raising public awareness , supporting relevant policies , and strengthening Bandar Lampung's identity as a MICE and Heritage City.

3. Sub Topics 3 INTRODUCTION RESEARCH METHOD 1 2 RESULTS AND ANALYSIS 3 CONCLUSION 4

4. INTRODUCTION 4 1

5. EVENT & MICE? 5 The Event and MICE ( Meeting , Incentive , Convention , Exhibition ) industry is a vital sector in the global economy , creating numerous opportunities in the service sector , including event organizing , food and beverages , accommodation , transportation , and venue rentals . Indonesia is increasingly recognized as a host for significant global events , such as ASEAN Summits , MotoGP Mandalika, Sea Games, and Formula E, demonstrating international confidence in the country as a suitable venue . Various regions , including Lampung, are actively working to develop their event and MICE industries to enhance their attractiveness as destinations .

6. Bandar Lampung For Convention City? 6 Bandar Lampung, as the provincial capital and economic center, is prioritized for MICE industry development and is designated as a Strategic Tourism Area (KSPD) in the Regional Medium-Term Development Plan (RPJMD) for 2019-2024. The city has 1,400 hotels with meeting spaces and venues like Graha Wangsa and Balai Kesenian PKOR, making it suitable for hosting events. However, accessibility improvements, such as enhanced ferry services and flight routes, are necessary.

7. 7 Discussions among stakeholders indicate that Bandar Lampung is not fully prepared to be an event and MICE city. The Lampung MICE Forum 2021 highlighted this issue, revealing that the city is not in the top 10 MICE destinations in Indonesia according to the Ministry of Tourism and Creative Economy in 2023. Bandar Lampung has significant potential to become a key destination for events and the MICE industry , but this potential must be actively pursued through collaboration among all stakeholders . Without such efforts , the city risks missing opportunities for economic growth , increasing tourism , enhancing its image as a business destination , and fostering business collaborations . The research seeks to address several questions : What factors influence the development of the event and MICE industry in Bandar Lampung? What are the gaps between ideal and actual conditions ? And what strategies can be implemented to advance the MICE industry in the city ?

8. RESEARCH METHOD 8 2

9. Timeline The research was sp ent one month , from June to July 2024. Collection Method Primary data is collected through observation and interviews, while secondary data comes from literature reviews including statistics, books, journals, and policy documents related to tourism and MICE. Analysis Method The analysis methods used are qualitative descriptive analysis, gap analysis, and spider chart analysis 9 RESEARCH METHOD

10. RESULTS AND ANALYSIS 10 3

11. Accessibility While accessibility in Bandar Lampung is rated good , Radin Inten II Airport is not very busy with limited flight frequencies . Increasing flight frequencies and local accessibility is necessary . Local Stakeholder Support : Support from local government , businesses , and academics is lacking due to budget constraints and insufficient understanding of MICE. Tourist Attractions Bandar Lampung has good tourist attractions with a variety of natural and cultural destinations . 11 The analysis shows that factors influencing the development of the MICE industry in Bandar Lampung include:

12. Accommodation Accommodation facilities are adequate to support the MICE industry, with a range of star-rated and non-starred hotels. Destination Image Bandar Lampung’s rich cultural heritage supports the MICE industry through cultural performances and events Meeting Venues : There is a shortage of large-capacity venues for MICE. Efforts are needed to meet the required venue standards. 12 Environmental Conditions : Ensuring security during events is crucial and needs more attention . Human Resources : There is a lack of competent MICE professionals , requiring strategies for capacity building through training and certification .

13. 13 Gap analysis shows that Bandar Lampung achieves 75% of the ideal target for MICE industry support factors . Strategic steps for developing the MICE industry in Bandar Lampung include : Enhancing Human Resources : Conducting training , standardization , and collaboration with educational institutions . Improving Facilities : Building large venues , implementing online MICE registration , and collaborating with security agencies . Increasing Public Awareness : Establishing regional regulations and awareness groups . Supporting Policies : Creating a specialized MICE institution , providing tax incentives , and offering accommodations for MICE participants . Strengthening Branding : Promoting Bandar Lampung as a MICE and heritage city through festivals , promotions , and local souvenir packages . Overall , to establish Bandar Lampung as a successful MICE city , comprehensive efforts and cooperation among various stakeholders are required .

14. CONCLUSION 14 4

15. 15 CONCLUSION The research concludes that Bandar Lampung can achieve 75% of the ideal standards needed for the development of its event and MICE industry . To meet national MICE standards and establish itself as a Convention City, Bandar Lampung must implement targeted strategies . Based on spider web analysis , recommended strategies include enhancing human resources for MICE, improving supporting facilities , raising public awareness of tourism development , enacting supportive policies , and branding Bandar Lampung as both a MICE City and Heritage City.

16. References Journal Article : Endah , M. Iqbal Katik Rajo. 2016. Kesiapan Kota Bandung sebagai Kota Penyelenggaraan Event MICE dari Sudut Pandang Infrastruktur dan Fasilitas Pariwisata . Academia.edu J. Murray. 2000. A Gap Analysis Process to Improve IT Management. Kementrian Perdagangan Republik Indonesia. 2011. Warta Ekspor . Jakarta. Kristianan , Yustisia . 2010. Kesiapan Yogyakarta Sebagai Kota Wisata MICE (Meeting, Incentive, Convention and Exhibition). Hospitour . Vol 1. No. 1. Mosley dan Mayer. 1999. Benchmarking national labour market performance: a radar chart approach Nadkarni, Sanjay dan Wai, Aliana Leong Man. 2007. Macao’s MICE Dream: Opportunities and Challenges.” International Journal of Event Management Research, Vol. 3, No. 2. Noor, Any. 2007. Globalisasi Industri MICE. Jakarta: Alfabeta . Rencana Pembangunan Jangka Menengan Daerha (RPJMD) Tahun 2019-2024, Pemerintah Provinsi Lampung. Setyawan , Heri dan Akbar, Djuni . 2017. Jakarta Dan Surabaya Sebagai Model Pengembangan Pameran Bagi Destinasi MICE. SNITT- Politeknik Negeri Balikpapan. Book Pendit S. Nyoman. 1994. Potensi Pariwisata , Jakarta: Gramedia Pustaka utama . Sugiyono . 2018. Metode Penelitian Kuantitatif Kualitatif dan R & D. Bandung: Alfabeta . Yoety , Oka. 2000. Manajemen Wisata Konvensi . Jakarta: Pertja   16

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