MICRO PERSPECTIVE IN TOURISM Chapter 2.pptx

MICRO PERSPECTIVE IN TOURISM AND HOSPITALITY

1. Chapter 2 TOURISM BUSINESS VALUE CHAIN ​

2. THE TOURISM VALUE CHAIN Tourism industry is qualified as one of the worlds rapidly rising economic sectors worldwide. The contribution is vital by driving growth, reducing poverty, fostering development and tolerance, as well as creating employment opportunities.

3. Tourism value chain activities refer to a series of interrelated activities which create values that are experienced by tourists during their trip. In the tourism value chain, it requires all players to work together in adding value for delivering product and services to tourist called as “customer centricity” or customer experience value chain.

4. Two approaches to value chain in tourism Destination logic- in this logic, the destination is analyzed as a composition or sequence of services that the tourist can benefit during their entire holiday. Supply chain logic – this logic relies more on Porters original production-oriented models. Any single tourism product consists of a chain of production steps, where material and immaterial resources are added subsequently.

5. The destination value chain The foundations of the tourism destination value chain seem to derive mainly from marketing discipline. When observing tourists behavior and perceptions, the destination as a service system in its comprehensiveness will, for the tourist, inevitably be the essentials item of interest and purchase.

6. Product upgrading strategy.

7. Plentification strategy

8. Horizontal coordination strategy

9. The supply value chain

10. Tourism multiplier effect

11. THANK YOU Mirjam Nilsson​ [email protected] www.contoso.com