microsoft

microsoft

2. …
History
•Paul Allen and Bill Gates went to the same school and founded the company Traf-O-Data
together in 1971 for the production of small computers with an Intel CPU for the measure of car
traffic. They got a contract at MITS (Micro Instrumentation und Telemetry Systems) to provide
BASIC for the Altair. In 1974 they designed the programming language BASIC for the Altair 8080
as Lakeside Programmers Group. Fortran and COBOL also were programmed for the Altair and
the BASIC interpreter was ported for the TRS 80 from Tandy. The company Micro-Soft was
founded in summer of 1975 to develop software for the IBM PC and port the programming
language BASIC. Later followed beginning from 1977 Fortran and assembler, COBOL in 1978
and Pascal 1980. In 1978 Microsoft licensed a development licence for UNIX from AT&T.
Because AT&T had protected the name of the operating system UNIX, Microsoft named the
UNIX variant of her own as XENIX. 1980 the enterprise moves with now 38 employees to Seattle
and reaches 8 million U.S. dollars sales volume. IBM searched for his microcomputers for an
operating system which fits for the mass market. At first IBM consulted Digital Research without
success and after that to Microsoft which had been strengthened by Steve Ballmer in meanwhile
in organization and finances. But Microsoft had no own operating system and bought therefore
Q-DOS from Seattle Computer Products for 50,000 U.S. dollars. IBM licensed it under the name
MS-DOS. The IBM PC became an overwhelming success. The sales volume and profit of
Microsoft increased further in consequence this one. Bill Gates got a contract with SCO to bring
out a UNIX variant for the IBM PCs. First with publication of 80286 processor this turned out well
and XENIX was possible. Microsoft cared primarily about the OEM business and SCO was
responsible for the customization and improvement of the UNIX derivative. In July 1987 Microsoft
bought the company Forethought and integrated the software under the name PowerPoint into
the own office applications. Since 1994 the slogan "Where Do You Want to Go Today?" was
spread by advertising.

3. …
SloganandMascot

4. Advertising
Microsoft you can see it on the TV,
in the internet and I think most of
people around the world know this
company because they producing most
of our computer programs.

5. WhydoIlikethisadvertising
Because it very creative and funny 555+. Thy to
watch this one and thinking with this advertising. Some
of it show you how long that the company had been trust
from people this one it also can make people think this
is a good product to buy it. This company very
successful and their advertising too.
This is the example of Microsoft advertising they have a lot
of advertisings.
http://www.youtube.com/watch?v=L0xXx7eEEg4
http://www.youtube.com/watch?v=XXBRJg-4Q9c
http://www.youtube.com/watch?v=Gn0-41oNU0E&feature=related
http://www.youtube.com/watch?v=qvN5y5ee_-s&feature=related

6. Memberingroup
1 #10
MaryKobler
2 #28
JeenaHoffman