MIL-PPT (1).pptx_20240828_17445_0000.pdf
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About This Presentation
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Slide Content
INTRODUCTION TO
MEDIA AND
INFORMATION LITERACY
MEDIA AND
INFORMATION LITERACY
WHAT IS MEDIA?
WHAT IS MEDIA?
MEDIA – refers to the combination of
physical objects used to
communicate or mass media
communication through physical
objects, such as radio, television,
computers, telephone, mobile phone,
film, etc.
MEDIA – refers to the combination of
physical objects used to
communicate or mass media
communication through physical
objects, such as radio, television,
computers, telephone, mobile phone,
film, etc.
MEDIA LITERACY
The ability to read, analyze,
evaluate, and produce
communication, in a variety of
media forms, e.g. television, print,
radio computer and other.
The ability to read, analyze,
evaluate, and produce
communication, in a variety of
media forms, e.g. television, print,
radio computer and other.
WHAT IS INFORMATION?
WHAT IS INFORMATION?
Information is a broad term that can
cover data, knowledge derived from
study, experience, or instruction, signals
or symbols.
In the media world, information is often
used to describe knowledge of specific
events or situations that has been
gathered or receive by communication,
intelligence or news.
Information is a broad term that can
cover data, knowledge derived from
study, experience, or instruction, signals
or symbols.
In the media world, information is often
used to describe knowledge of specific
events or situations that has been
gathered or receive by communication,
intelligence or news.
INFORMATION LITERACY
Information literacy refers to the abilities
to recognize when information is
needed and to locate, evaluate,
effectively use, and communicate
information in its various formats.
Information literacy refers to the abilities
to recognize when information is
needed and to locate, evaluate,
effectively use, and communicate
information in its various formats.
TECHNOLOGY
Is defined as the science in industry,
engineering etc., to invent useful things
or to solve problems. Through the years,
it has galloped over different phases
(For example, form traditional
telephones to smartphones, form paper
books to electronic books).
Is defined as the science in industry,
engineering etc., to invent useful things
or to solve problems. Through the years,
it has galloped over different phases
(For example, form traditional
telephones to smartphones, form paper
books to electronic books).
Technology LITERACY
Technology Literacy is the responsible
means of using various technological
tools in order to meet one’s goal in
acquiring and giving the right
information.
Technology Literacy is the responsible
means of using various technological
tools in order to meet one’s goal in
acquiring and giving the right
information.
Media and information literacy
Plays and important role in communication
and information dissemination. Media and
information will enable us to access,
understand and create communications in a
variety of contexts in the form of accessing,
understanding, and creating media and
information.
Plays and important role in communication
and information dissemination. Media and
information will enable us to access,
understand and create communications in a
variety of contexts in the form of accessing,
understanding, and creating media and
information.
ACTIVITY 1: BREAKING DOWN
Miscommunication in your notebook or
paper, try to recall a major
miscommunication or misunderstanding that
you were involved in and its consequences.
Describe such situation. In what component/s
of the communication process do you think
did the problem originate? Explain what you
did about it and give suggestions on how
problems as such can be avoided in the
future.
Miscommunication in your notebook or
paper, try to recall a major
miscommunication or misunderstanding that
you were involved in and its consequences.
Describe such situation. In what component/s
of the communication process do you think
did the problem originate? Explain what you
did about it and give suggestions on how
problems as such can be avoided in the
future.
COMPONENTS OF COMMUNICATION
SOURCE – a person, group, or entity that
forms, creates, sends, or forwards a message
or information.
MESSAGE – the stimulus or meaning produced
by the source for the receiver or audience
(McLean, 2005)
CHANNEL – the tool or manner in which the
messages will be carried through from the
source to the receiver.
SOURCE – a person, group, or entity that
forms, creates, sends, or forwards a message
or information.
MESSAGE – the stimulus or meaning produced
by the source for the receiver or audience
(McLean, 2005)
CHANNEL – the tool or manner in which the
messages will be carried through from the
source to the receiver.
COMPONENTS OF COMMUNICATION
RECEIVER – receives the message from
the source, analyzing and interpreting the
message in ways both intended and
unintended by the source (McLean, 2005).
FEEDBACK – the message or response of
the receiver which is sent back to the
source
.
RECEIVER – receives the message from
the source, analyzing and interpreting the
message in ways both intended and
unintended by the source (McLean, 2005).
FEEDBACK – the message or response of
the receiver which is sent back to the
source
.
COMPONENTS OF COMMUNICATION
ENVIRONMENT – the atmosphere, physical
and psychological, where you send and
receive messages (McLean, 2005).
CONTEXT – the communication interaction
involves the setting, scene, and expectations
of the individuals involved (Mclean, 2005).
INTERFERENCE – anything that blocks or
changes the source’s intended meaning of
the message (McLean, 2005)
ENVIRONMENT – the atmosphere, physical
and psychological, where you send and
receive messages (McLean, 2005).
CONTEXT – the communication interaction
involves the setting, scene, and expectations
of the individuals involved (Mclean, 2005).
INTERFERENCE – anything that blocks or
changes the source’s intended meaning of
the message (McLean, 2005)
QUESTION AND ANSWER
Why is communication a process?
Why is communication a process?
QUESTION AND ANSWER
What are the important elements of
Communication?
What are the important elements of
Communication?
QUESTION AND ANSWER
How can we achieve an effective
communication with other people?
How can we achieve an effective
communication with other people?
FORMS OF COMMUNICATION
INTRAPERSONAL COMMUNICATION
INTERPERSONAL COMMUNICATION
GROUP COMMUNICATION
PUBLIC COMMUNICATION
MASS COMMUNICATION
INTRAPERSONAL COMMUNICATION
INTERPERSONAL COMMUNICATION
GROUP COMMUNICATION
PUBLIC COMMUNICATION
MASS COMMUNICATION
KINDS OF MEDIA
TRADITIONAL MEDIA
NEW MEDIA
SOCIAL MEDIA
TRADITIONAL MEDIA
NEW MEDIA
SOCIAL MEDIA
ADDITIONAL MEDIA
MOBILE COMMUNICATIONS
TECHNOLOGY
RELATED AND EMERGING
TECHNOLOGIES
MOBILE COMMUNICATIONS
TECHNOLOGY
RELATED AND EMERGING
TECHNOLOGIES
ANSWER THE FOLLOWING:
1. Discuss the role of media and
information literacy combating
misinformation in the digital age. How can
individuals and institutions improve their
media and information literacy to ensure
they are consuming and disseminating
accurate information? Provide specific
examples and strategies.
1. Discuss the role of media and
information literacy combating
misinformation in the digital age. How can
individuals and institutions improve their
media and information literacy to ensure
they are consuming and disseminating
accurate information? Provide specific
examples and strategies.
ANSWER THE FOLLOWING:
2. Evaluate the impact of active
listening on interpersonal
communication. How does active
listening contribute to resolving
conflicts and improving
relationships in both personal and
professional settings? Use specific
examples to illustrate your points.
2. Evaluate the impact of active
listening on interpersonal
communication. How does active
listening contribute to resolving
conflicts and improving
relationships in both personal and
professional settings? Use specific
examples to illustrate your points.
ANSWER THE FOLLOWING:
3. Examine the role of feedback in
communication process. How can
both giving and receiving
feedback effectively contribute to
personal and professional growth?
Discuss strategies for providing
constructive feedback and
receiving it positively.
3. Examine the role of feedback in
communication process. How can
both giving and receiving
feedback effectively contribute to
personal and professional growth?
Discuss strategies for providing
constructive feedback and
receiving it positively.
TASK 2: PASS THE MESSAGE!
The purpose of this game is to see if
the same meaning will be decoded
by the people who receive and send
the message to others. This is where
you’ll discover the concept of
having “noise” or misinterpretations
in the passage of information
through various channels.
The purpose of this game is to see if
the same meaning will be decoded
by the people who receive and send
the message to others. This is where
you’ll discover the concept of
having “noise” or misinterpretations
in the passage of information
through various channels.
HERES THE GAME MECHANICS:
Divide the class into 6 groups.1.
Each group should form a circle.2.
Select one group leader who will write a 3-sentence
story/message on a piece of paper. “It could be about
anything. Be creative!”
3.
The leader will whisper the 3-line story/message to the person
on his or her right. That person will then whisper the message to
the person on his or her right. This should go until everyone has
heard and passed the message.
4.
The person on the leader’s left will then pass the message back
to the leader. The leader should see if the message he or she
receivesisthesameastheoriginal
5.
Divide the class into 6 groups.1.
Each group should form a circle.2.
Select one group leader who will write a 3-sentence
story/message on a piece of paper. “It could be about
anything. Be creative!”
3.
The leader will whisper the 3-line story/message to the person
on his or her right. That person will then whisper the message to
the person on his or her right. This should go until everyone has
heard and passed the message.
4.
The person on the leader’s left will then pass the message back
to the leader. The leader should see if the message he or she
receivesisthesameastheoriginal
5.
SHARE YOUR LEARNINGS!
After the game, discuss the process. So
was the message close to the original or
far from it? What do you think happens to
a message along the way? What could
cause the discrepancies? What makes the
message passing a success? Compare
your findings with other groups in class.
After the game, discuss the process. So
was the message close to the original or
far from it? What do you think happens to
a message along the way? What could
cause the discrepancies? What makes the
message passing a success? Compare
your findings with other groups in class.
TASK 3: DO YOU GET THE MESSAGE?
In this exercise, choose one of the following media products and follow
the instructions suggested.
PHOTO BOOM OR PHOTO BOMB: 1.
Choose one photograph from a magazine and analyze what it’s trying
to tell readers. If it’s a photograph for an advertisement, describe what
the photos are doing for the product being sold.
2. SOUND TRIPPING:
Choose an existing pop song and interpret its lyrics. Decipher what the
song is all about and list down the situations being narrated in the song.
3. VIDEO KILLED THE RADIO STAR:
- Pick a music video and watch it several times. Study it closely to see if
the visuals are affecting the song. Or this song helping visuals in a way?
In this exercise, choose one of the following media products and follow
the instructions suggested.
PHOTO BOOM OR PHOTO BOMB: 1.
Choose one photograph from a magazine and analyze what it’s trying
to tell readers. If it’s a photograph for an advertisement, describe what
the photos are doing for the product being sold.
2. SOUND TRIPPING:
Choose an existing pop song and interpret its lyrics. Decipher what the
song is all about and list down the situations being narrated in the song.
3. VIDEO KILLED THE RADIO STAR:
- Pick a music video and watch it several times. Study it closely to see if
the visuals are affecting the song. Or this song helping visuals in a way?
LESSON 2
MEDIA THEN AND
NOW
MEDIA THEN AND
NOW
BRIEF HISTORY OF PHILIPPINE MEDIA
PRE-COLONIAL TRACES -
From our historians, we
learned that the existence
of a language system in
pre-colonial Philippines was
already in place in the form
of the written word.
PRE-COLONIAL TRACES -
From our historians, we
learned that the existence
of a language system in
pre-colonial Philippines was
already in place in the form
of the written word.
The PRINT INDUSTRY AND FILIPINO
FREEDOM
Books, magazines, and
newspapers were brought
to the Philippines by the
ancient colonizers, mostly
printed in a language that
not everybody in the
archipelago could speak.
FREEDOM
Books, magazines, and
newspapers were brought
to the Philippines by the
ancient colonizers, mostly
printed in a language that
not everybody in the
archipelago could speak.
ThE EUROPEAN FILM IMPORT
European import is film. A Spanish
soldier named Carlo Naquera.
With the cinematographe, he
brought several Spanish-language
short films and showed them to
select audiences during 1897.
European import is film. A Spanish
soldier named Carlo Naquera.
With the cinematographe, he
brought several Spanish-language
short films and showed them to
select audiences during 1897.
ThE BROADCAST INDUSTRY
The introduction of the
broadcast industry in the
Philippines started with the
introduction of the telegraph
and telephone system in the
country.
The introduction of the
broadcast industry in the
Philippines started with the
introduction of the telegraph
and telephone system in the
country.
Local online media
The Philippines officially connected to
the world of the Internet on March
1994 through the efforts of PHNET or
Philippine Network Foundation.
On August 1994, the first commercial
Internet service provider was
launched by MosCom, making it
possible for Filipinos to go online.
The Philippines officially connected to
the world of the Internet on March
1994 through the efforts of PHNET or
Philippine Network Foundation.
On August 1994, the first commercial
Internet service provider was
launched by MosCom, making it
possible for Filipinos to go online.
The STATE OF MEDIA TODAY
Today’s media is characterized by
the blurring of lines and boundaries,
especially with the passing of
information and the revision of
communication processes through
so-called information superhighway.
Today’s media is characterized by
the blurring of lines and boundaries,
especially with the passing of
information and the revision of
communication processes through
so-called information superhighway.
FROM GLOBALIZATION TO
GLOCALIZATION
The concept of
globalization has changed
the way media is produced,
circulated, distributed, and
consumed.
GLOCALIZATION
The concept of
globalization has changed
the way media is produced,
circulated, distributed, and
consumed.
THE LOCAL LANDSCAPE
The current media landscape in
the Philippines is still
predominantly Manila centric.
Since most-if not all-of the major
media outlets, production studios
and head offices are based in
Manila.
The current media landscape in
the Philippines is still
predominantly Manila centric.
Since most-if not all-of the major
media outlets, production studios
and head offices are based in
Manila.
MEDIA OWNERSHIP
As we established that media is
part of the creative industries,
we should also discuss how the
ownership of such industries
affect the way media products
are created.
As we established that media is
part of the creative industries,
we should also discuss how the
ownership of such industries
affect the way media products
are created.
MAINSTREAM MEDIA
Involves the commercial-run type
of media businesses
characterized by the corporate
structure of business.
The term focuses on the way
information is disseminated and
also how its content is designed.
Involves the commercial-run type
of media businesses
characterized by the corporate
structure of business.
The term focuses on the way
information is disseminated and
also how its content is designed.
ALTERNATIVE AND INDEPENDENT
MEDIA
As the term implies, alternative
means “having another choice
aside from the one you already
have or know.” This often operates
outside of the mainstream media
system.
MEDIA
As the term implies, alternative
means “having another choice
aside from the one you already
have or know.” This often operates
outside of the mainstream media
system.
COMMUNITY MEDIA
Any form of media that is
created and controlled by a
community.
Any form of media that is
created and controlled by a
community.
STATE-OWNED MEDIA
Means that the government
owns and controls specific
media outlets. It may also
be a good source of
important information.
Means that the government
owns and controls specific
media outlets. It may also
be a good source of
important information.
FILM form
SHORT FILM
FEATURE-LENGTH OR FULL-LENGTH
FILM
SHORT FILM
FEATURE-LENGTH OR FULL-LENGTH
FILM
MODES OF FILM PRODUCTION
PREPRODUCTION
PRODUCTION
POSTPRODUCTION
PREPRODUCTION
PRODUCTION
POSTPRODUCTION
PREPRODUCTION
This is where all the planning
stages of the film until it
becomes a full-blown film script
or screenplay.
This is where all the planning
stages of the film until it
becomes a full-blown film script
or screenplay.
PRODUCTION STAGE
This is the actual shooting of the
film sometimes called “the
principal photography phase”
(referring to the origins of film in
photography).
This is the actual shooting of the
film sometimes called “the
principal photography phase”
(referring to the origins of film in
photography).
POSTPRODUCTION STAGE
This is where everything will be put
together: the images shot will be
edited together; the music will be
composed, recorded and laid out with
the edited images, and the special
effects or other graphics requirements
will be put in the film.
This is where everything will be put
together: the images shot will be
edited together; the music will be
composed, recorded and laid out with
the edited images, and the special
effects or other graphics requirements
will be put in the film.
FILM FORMATS
NARRATIVE
DOCUMENTARY
ANIMATION
EXPRIMENTAL
NARRATIVE
DOCUMENTARY
ANIMATION
EXPRIMENTAL
NARRATIVE
A narrative film is fictional
in nature, meaning the
characters and situations
were made up by the
film’s scriptwriter.
A narrative film is fictional
in nature, meaning the
characters and situations
were made up by the
film’s scriptwriter.
DOCUMENTARY
The opposite of the narration
fiction film is the
documentary film which
presents nonfictional or
factual characters and
situations in the film.
The opposite of the narration
fiction film is the
documentary film which
presents nonfictional or
factual characters and
situations in the film.
ANIMATION
The oldest form of film
format, the animated film
goes back to the days
when film was first
invented.
The oldest form of film
format, the animated film
goes back to the days
when film was first
invented.
EXPERIMENTAL
As the name implies, an experimental
film usually strays away form the
traditional narrative format or the
typical documentary format.
Sometimes, there are animated film
styles used in experimental films but it
is not the main factor of its aesthetics.
As the name implies, an experimental
film usually strays away form the
traditional narrative format or the
typical documentary format.
Sometimes, there are animated film
styles used in experimental films but it
is not the main factor of its aesthetics.
QUIZ #2: IDENTIFICATION
______1. Media Literacy is the ability to read, analyze, _______,
and produce communication, in a variety of media forms.
______2. The opposite of the narration film which presents
factual characters.
_______3. This mode of film is where everything will be put
together: the images, the music, the graphic requirements,
etc.
_______4. This is called “the principal photography phase”
_______5. This is where we established that media is part of the
creativeindustries,weshouldalsodiscusshowtheownership
______1. Media Literacy is the ability to read, analyze, _______,
and produce communication, in a variety of media forms.
______2. The opposite of the narration film which presents
factual characters.
_______3. This mode of film is where everything will be put
together: the images, the music, the graphic requirements,
etc.
_______4. This is called “the principal photography phase”
_______5. This is where we established that media is part of the
creativeindustries,weshouldalsodiscusshowtheownership
QUIZ #2: IDENTIFICATION
______6. This is on August 1994, the first commercial Internet service
provider was launched by MosCom, making it possible for Filipinos
to go online.
______7. The oldest form of film format, the animated film goes back
to the days when film was first invented.
______8. A film whose total running time will not exceed one hour.
______9. This component of communication is anything that blocks
or changes the source’s intended meaning of the message
(McLean, 2005)
______10. This communication interaction involves the setting,
scene, and expectations of the individuals involved (Mclean, 2005).
______6. This is on August 1994, the first commercial Internet service
provider was launched by MosCom, making it possible for Filipinos
to go online.
______7. The oldest form of film format, the animated film goes back
to the days when film was first invented.
______8. A film whose total running time will not exceed one hour.
______9. This component of communication is anything that blocks
or changes the source’s intended meaning of the message
(McLean, 2005)
______10. This communication interaction involves the setting,
scene, and expectations of the individuals involved (Mclean, 2005).
QUIZ #2: TRUE or FALSE
11. An American soldier named Carlo Naquera. With the
cinematography, he brought several Spanish-language short films
and showed them to select audiences during 1897.
12. From our historians, we learned that the existence of a
language system in post-colonial Philippines was already in place
in the form of the written word.
13. Information Literacy is the responsible means of using various
technological tools in order to meet one’s goal in acquiring and
giving the right information.
14. The Philippines officially connected to the world of the Internet
on March 1993 through the efforts of PHNET or Philippine Network
Foundation.
15. Technology is defined as the science in industry, engineering
etc., to invent useful things or to solve problems.
11. An American soldier named Carlo Naquera. With the
cinematography, he brought several Spanish-language short films
and showed them to select audiences during 1897.
12. From our historians, we learned that the existence of a
language system in post-colonial Philippines was already in place
in the form of the written word.
13. Information Literacy is the responsible means of using various
technological tools in order to meet one’s goal in acquiring and
giving the right information.
14. The Philippines officially connected to the world of the Internet
on March 1993 through the efforts of PHNET or Philippine Network
Foundation.
15. Technology is defined as the science in industry, engineering
etc., to invent useful things or to solve problems.
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