Milady Cosmetology, 12th Edition Ch. 24 Makeup

power point for makeup chapter

1. Facial Makeup Chapter 24

2. Learning Objectives Describe the various types of cosmetics and their uses for facial makeup. Explain how to use color theory when choosing cosmetics for makeup application. Identify different facial types and summarize basic makeup techniques to alter them. Name and describe the two types of artificial eyelashes. List tips for creating special-occasion makeup for eyes, cheeks, and lips.

3. The field of makeup artistry is a very rewarding segment of cosmetology. The makeup application techniques you employ will vary as greatly as the skin types and personalities of your clients . T he goal of effective makeup application is to enhance the client's individuality, rather than offering a ‘make-over’ based on some ideal standard . Introduction

4. Describe Facial Makeup and Their Uses Foundation – tinted cosmetic also known as base makeup that is used to cover or even out skin coloring; conceal minor imperfections of skin; and protect the skin from climate, dirt, and debris. Available in liquid, stick, and cream forms. Primer – used to help disguise less than perfect skin

5. Foundation Chemistry Liquid – water-based foundations with emollients Oil-free – intended for oilier skin types Cream – oil-based and thicker than liquid

6. Concealers Hides dark eye circles Covers blemishes and discolorations Available in tins, jars, or tubes with wands

7. Face Powders Adds matte finish, absorbs oil, and sets foundation Comes loose or pressed Mixture of talc or cornstarch and pigment

8. Eye Shadow Accentuates eye shape Compliments eye color © Kubais /Shutterstock.com

9. Eyeliner Used to define the eyes Makes the lash line appear fuller © Africa Studio/Shutterstock.com

10. Eyebrow Color Used to add color and contour brows Available in pencil and powder form Should not harshly contrast with haircolor

11. Cheek Color Called blush or rouge Comes in powder, gel, or cream Application should look soft and natural

12. Lip Color Lipstick or gloss Formulas of oils, waxes, and dyes Used to enhance or correct the shape of the lips Lip liner Used to outline lips; keeps lip color from feathering

13. Mascara Used to darken and thicken lashes Polymer product: Includes water, wax, thickeners, film formers, and preservatives Some contain lengthening fibers © kedrov /Shutterstock.com

14. Other Cosmetics Eye makeup removers Greasepaint Cake (pancake) makeup

15. Makeup Brushes and Other Tools Hair – the term for the bristles Ferrule – the metal part that holds the brush intact and supports the strength of the bristles. Handle – comes in a wide range of lengths and can be made of wood, acrylic, plastic, or metal. Gently cleanse brushes with an antibacterial detergent followed by a commercial cleaning solution. (continues)

16. Powder brush Blush brush Concealer brush Lip brush Eye shadow brush Eyeliner brush Angle brush Lash comb Brow brush Tweezers Eyelash curler Pencil sharpener Makeup Brushes and Other Tools (continued)

17. Single-Use Implements Sponges Powder puffs Mascara wands Spatulas Disposable lip brushes Sponge-tipped shadow applicators Cotton swabs Cotton pads or puffs

18. How to Use Color Theory for Makeup Application Warm and Cool Colors Warm and cool colors form the basis of all makeup application. Three main factors to consider when choosing colors for a client: skin color, eye color, and hair color.

19. Determining Skin Color

20. Selecting Makeup Colors Fair skin color Medium skin color Deep skin color

21. Complementary Colors for Eyes Neutrals are safest Blue eyes Orange, gold, peach, copper, mauve, plum, taupe, camel Green eyes Brown-based reds, red-orange, red-violet, violet, coppers, rusts, pinks, plums, mauve, purples Brown eyes Can wear any color: Greens, blues, grays, silvers

22. Cheek and lip color Coordinate in same color family as eye makeup Hair and eye color Coordination of hair and eye color with eye makeup Adding Cheek and Lip Color

23. Hair Color and Eye Color

24. Mature Skin Older clients that may have uneven, textured skin due to wrinkles or sun damage. Shimmer, glitter, or frosted colors can accent dry patches or wrinkles. © Kurhan /Shutterstock.com

25. Alter Face Shapes with Makeup Highlight Contour

26. Analyzing Face Shape: Oval

27. Analyzing Face Shape: Round

28. Analyzing Face Shape: Square

29. Analyzing Face Shape: Triangular

30. Analyzing Face Shape: Heart-Shaped

31. Analyzing Face Shape: Diamond

32. Analyzing Face Shape: Oblong

33. Altering the Forehead Area Low forehead Protruding forehead

34. Altering the Nose and Chin Areas Large or protruding nose Short and flat nose Broad nose (continues)

35. Protruding chin and receding nose Receding chin Sagging double chin Altering the Nose and Chin Areas (continued)

36. Altering the Jawline Broad jawline Narrow jawline

37. Altering Eye Shape: Round Eyes © survald /Shutterstock.com

38. Altering Eye Shape: Close-Set Eyes

39. This can be minimized by blending the deeper color shadow over the prominent part of the upper lid. Blend the color from the outer corners inward toward the center, carrying it just past the creases. Altering Eye Shape: Protruding or Bulging Eyes

40. Altering Eye Shape: Hooded Eyes

41. Corrective Makeup for the Eyes Small eyes Wide-set eyes Deep-set eyes

42. Altering Eyebrows Ideal shape (continues)

43. Low forehead Wide-set eyes Close-set eyes Round face Long face Square face Altering Eyebrows (continued)

44. Eyelash Enhancers Lash enhancers and lengtheners contain fibers to make lashes look longer and fuller. Latisse ® , a product containing bimatoprost , shows a difference in two to four months of regular use.

45. The Lips (continues)

46. The Lips (continued)

47. Skin Tones and Camoflaging Techniques Skin tones Ruddy skin (red) Sallow skin (yellow) Camouflaging techniques

48. Steps for Basic Makeup Application Step-by-step procedure to enhance your client's features. (continues)

49. Client Consultation Consultation area Lighting Information gathering Steps for Basic Makeup Application (continued) (continues)

50. Apply Foundation Match to skin tone. Blend with disposable makeup sponge. Avoid line of demarcation . Steps for Basic Makeup Application (continued) (continues) © Pogonici /Shutterstock.com

51. Apply concealer Apply powder Apply eyebrow pencil Apply eyebrow powder Apply eye shadow Apply eyeliners Apply blush Apply lip color Apply mascara Steps for Basic Makeup Application (continued)

52. Apply Artificial Eyelashes Strip lashes Remove strip eyelashes Individual lashes © iStockphoto.com\ Shariff Che \' Lah

53. Special-Occasion Makeup for Eyes Option 1: Striking contour eyes © Kett Cosmetics. Makeup and photography by Sheila McKenna. (continues)

54. Special-Occasion Makeup for Eyes (continued) Option 2: Dramatic smoky eyes

55. Special-Occasion Makeup for Cheeks Use a darker blush color under the cheekbones to add definition. Apply with a blush brush and blend carefully. Add a brighter, lighter cheek color to the apples of the cheeks and blend. Use a cheek color with shimmer or glitter over the cheekbones for highlights. You may use cream or powder colors.

56. Special-Occasion Makeup for Lips Line lips, fill with lip pencil, and blot. Add lip color. Apply gloss to center of lips.

57. Summary and Review How to identify the basic face shapes and that the oval shape has artistically ideal proportions and features. Corrective makeup, shadowing, and highlighting, we can create the illusion of oval for almost any face shape. We can contour the face through shadowing and highlighting, and minimize facial features that are unflattering. How to use corrective makeup procedures. Being able to effectively apply corrective makeup will make you as a professional very valuable to your clients.

58. List eight types of facial cosmetics and how they are used. List the two color temperatures and the range of shades they each encompass. What is the purpose of special occasion makeup? Chapter Review Questions

59. What is the purpose of face shape altering makeup? Name and describe the two types of artificial eyelashes. List the key cosmetics used in the basic makeup procedure in the order in which they are applied. Chapter Review Questions (continued)