Milan fashion week presentation .pptx

I write about fashion history, international brands, designers, events, fashion week, working stredegy and much more about fashion capitals.

1. HISTORY In 1951, G.B. Giorgini presented Italian haute couture collections to foreign journalists and buyers in Florence: Italian fashion had won its rightful place worldwide. Taking inspiration from these fashion shows, Milan Fashion Week was born in 1958. In the 1970s, however, Milan became the capital of Italian fashion in all respects. Here, at the first Milanese 'prêt à porter' shows at the Fiera di Milano, the protagonists of the catwalks were the collections of the big names we all know today. These included historic Milanese brands such as, among the pioneers, Walter Albini , Krizia and Missoni, joined in later years by Giorgio Armani, Versace, Dolce & Gabbana and Gianfranco Ferré. Since the year 1958, Milan Fashion Week has been taking place semi-annually with a women's and a men’s fashion week. Milan Fashion Week is partially organized by the National Chamber of Italian Fashion (Camera Nazionale della Moda Italiana ), a non-profit association which disciplines, co-ordinates, and promotes the development of Italian fashion and is responsible for hosting the fashion events and shows of Milan. some private establishments, which, in those days, played a crucial role in the promotion of this sector, were present at the Memorandum of Association: Roberto Capucci , Emilio Schuberth , Maria Antonelli, Princess Caracciolo Ginnetti , Alberto Fagiani , Giovanni Cesare Guidi ,  Germana Marucelli , Simonetta Colonna Di Cesarò ,  Jole Veneziani , Francesco Borrello , Giovanni Battista Giorgini , and the lawyer Pietro Parisio . The events dedicated to women's fashion are the most important (Womenswear / Milan SS Women Ready to Wear, and Milano Moda Donna being the major fashion shows). The summer events dedicated to men include Menswear and Milano Moda Uomo . In 2013 the Autumn/Winter Milan Fashion Week started on January 20 with Paola Frani , and was followed by shows from major fashion houses such as Armani, Roberto Cavalli, Dolce & Gabbana, Etro, Fendi, Ferragamo, Gucci, Jil Sander, Marni, Max Mara, Missoni, Moschino, Philipp Plein, Prada, Pucci, John Richmond, Tod's, and Versace etc. but also by shows from new labels and younger designers such as Au Jour Le Jour, Cristiano Burani, Gabriele Colangelo, Marco De Vincenzo, Stella Jean, Chicca Lualdi , MSGM, N°21, Fausto Puglisi, Francesco Scognamiglio etc. On 20 November 2013, Giorgio Armani announced he has decided to join the Italian Chamber of Fashion.

2. WHEN & WHERE Milan Fashion Week  is a clothing trade show. It is usually held semi-annually in Milan, Italy. The autumn/winter event is held in February/March of each year, and the spring/summer event is held in September/October of each year. Milan Fashion Week has relocated recently to three main venues in the city of Milan: Spazio Cavallerizze, which is part of the Leonardo da Vinci National Science and Technology Museum; Palazzo Reale’s Sala Delle Cariatidi and the Padiglione Visconti, at the heart of Scala Ansaldo Workshop.Milan Week 2022 took place from 6 to 12 June 2022 and in the Milan Cinque V district, the city's historic medieval quarter close to the Duomo Cathedral. Today, more and more, the key themes are inclusion, uniqueness and sustainability. So beauty becomes good beauty, a powerful weapon to make our world a better place. The 2022 edition of Milan Fashion Week in the name of sustainability and inclusiveness. However, the future of the event could be virtual, as shown by the Metaverse Fashion Week, which brought fashion brands into the metaverse, confirming the growth of the luxury market in the virtual world. This year's exhibits focus on the theme " Fludity and design"In 1958 the Camera Nazionale della Moda Italia came into being, with a mission to promote and protect design talent. which aims to promote Italian fashion designers in both Italy and internationally. THEME & MOTO

3. HIGHLIGHTS The Milan Fashion Week 2022  edition was focused on women's collections for summer 2023 and was characterized above all by a return of Milano Fashion Week to its normalcy, in terms of the number of side events, shows by the best fashion brands, thematic presentations, and ceremonies dedicated to crucial topics such as sustainability - a topic that has become increasingly central in the luxury goods market and, of course, in the fashion market.  To tell how Milan Fashion Week 2022 went, we want to start with an institution such as Giorgio Armani, who summed up, in the simplest way possible, the goal he had set for himself - and brilliantly achieved - for his collection: "Dressing women well, with elegance, to make them beautiful". Another protagonist of this Milan Fashion Week, namely Kim Kardashian, who personally chose the garments that walked the runway for Dolce & Gabbana from the 1987-2007 archive of the two Italian designers. As anticipated, Milan Fashion Week 2022 was also the week of sustainability, a theme made central by the "Oscars of Green Fashion", in their fifth edition, awarded in a gala evening in the fabulous setting of the Teatro alla Scala with the 14 Sustainable Fashion Awards organized by Camera Nazionale della Moda Italiana , among which one prize, the one for creativity, was gave precisely to Giorgio Armani by the famous Australian actress Cate Blanchett. Impossible not to mention also the Moncler show on the occasion of the brand's 70th anniversary, celebrated in Piazza del Duomo with a cast of nearly 2.000 people (700 dancers, 200 musicians, 100 choristers and 952 models). But Milan Fashion Week 2022 also gave rise in the Lombard capital to many other side events, presentations, opportunities for designers to meet and, above all, the shows of the best fashion brands from around the world.

4. BRANDS & SHOW STEALER Best brands featured in the Milan Fashion Week 2022 shows. These are also the best fashion brands in the world. Let's start with Giorgio Armani with his "Fil d'or" collection designed for spring-summer 2023 and to bring some brightness and cheerfulness in a global context. The models paraded by Armani looked elegant in their soft suits, skirts closed at the ankles like sarouel pants and low heels. Another Italian global fashion giant, namely Gucci, used the theme of identical doubles for its show, parading 68 pairs of twins (100 females and 36 males) from designer Alessandro Michele's inspiration stemming from the story of his mother and her twin sister. Another Italian fashion brand like Benetton took center stage at the Milan Fashion Week 2022 shows to the work of designer Andrea Incontri , who focused on knitwear, mélange, stripes and fruit for a fresh and fun collection. Bottega Veneta, which also had Kate Moss on the runway dressed in a checkered shirt and jeans made of leather, and Luisa Beccaria, whose collection was inspired by the marine world with fabrics and textures reminiscent of the waves of the sea, also performed well. Also Donatella Versace was a protagonist among the brands starring in the shows at Milan Fashion Week 2022, with the most famous supermodels on the planet - Gigi and Bella Hadid, Emily Ratajkowski, Irina Shayk and Paris Hilton, who wore a pink wedding dress. Instead, Missoni, which put the work of renowned hair stylist Jawara Wauchope at the center, and Moschino by Jeremy Scott, which chose inflatable accessories for its models - ducks, swans, donuts, muffs and so on - focused on details.

5. FASHION DESIGNERS Major fashion houses and designers showcase in the fashion week. They include; Dolce & Gabbana, Gucci, Missoni, John Richmond, Roberto Cavalli, Prada, Versace, Armani and Jil Sander among others. It is not all about famous brands, but the upcoming ones get a chance to showcase what they have in store. Cristiano Burani, Stella Jean, Francesco Scognamiglio, Marco De Vincenzo and Au jour le jour has gotten a chance to present at Milan’s fashion week. Kim Kardashian was seen with Dolce & Gabbana collection and  the brand’s archives in order to relive the vintage essence with a hint of modern creativity. ‘Gucci Twinsburg’ collection by Alessandro Michele. In this tribute to his two mums, Michele went above and beyond to put that thought out on the ramp. speaking of representing India, apart from these content creators painting the streets of Milan with their trendy styles, we had designers like Vaishali S and Dhruv Kapoor taking over the ramp with their sensational style files. While the former’s collection ‘ Anscentral Threads ’ presented our traditional silhouettes, the latter kept it all chic and comfy with his recycled, baggy and bold ensembles. The Milan Fashion Week runway was transformed into a beach for a day, courtesy of Moschino's playful collection.  Inflatables, bolder hues, large-scale prints, plunging collars, and sassy sleeves all fit the memo for Moschino's collection. In the short period, Jones has collaborated with Versace, Kim Kardashian West’s Skims, revived some of Karl Lagerfeld’s most memorable silhouettes and brought a new found sense of joy to the brand.

6. Concept and fabric used in this fashion week. This collection, which has increased significantly when compared with the previous season, features low-impact materials and uses fine materials such as recycled cashmere, organic wools and cottons. Silhouettes are designed for a realistic, relaxed approach, while soft, stretch surfaces, graphic contrasts, and elegantly informal lines-over and slim, unlined and semi-lined-combine to offer an age-fluid, artisanal collection built to last through the seasons. Classic fabrics such as flannel, tweed, gauzy cotton, and Shetland-inspired wool - alongside technical and innovative materials - gain a new image and modernity within the capsule. Brocade, chinoiserie and leather fabric mixed with raw linen, most often with unfinished herms trailing loose threads. Knitwear came fitted and cropped with Hawaiian motifs pf palms and beaches, while sequinned creations were peppered throughout the collection, both bias cut and draped with exquisite technique. Craftmanship was at the heart of the collection, paisley patterns were blown up to create abstract prints , monochrome tapestry effects added graphic texture and harlequin patterns appeared as patchwork. The silhouette was floor length , at points voluminous, draping around the body and elongating the form, decorated with shimmering hammered jewels. Opening with a simple white fitted tank worn with a dropped-waist sequinned skirt, progressed to used of fused fabrics from grey flannel, to a crystal-dusted metallic mesh. Champagne satin cargo pants, neoprene tanks, slips with mesh overlays, and rubber wedges were countered with kimono tailoring complete with obi belts that were a luxurious carryover from his couture collection.

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