Milk vita presentation

Internship presentation about Milk vita presentation

1. Welcome to My Presentation Session

2. Introduction Background of The Study Objectives of The Study Methodology of the Study Limitation of the study Organizational overview Company profile Milkvita Mission Milkvita Objective

3. INTRODUCTION

4. INTRODUCTION Milk Vita a trade name for dairy products manufactured by the Bangladesh Milk Producers Co-operative Union Limited (BMPCUL). Established under the co-operative fold, the organization, popularly known as Milk Vita, makes necessary efforts to fulfill the demand for milk and milk products of city dwellers by collecting milk from remote places of the country. The great architect of independence, the genuine friend of the peasant-worker, the voice of the working people, the Father of the Nation Bangabandhu Sheikh Mujibur Rahman, soon after independence, the development of the fate of the working people, the fair value of the farmers produced by the farmers and the milk of their own production field for the supply of health-friendly milk in the city's consumer category.

5. Background of the Study As a requirement for the fulfillment of our BBA program at Bangladesh University of Business & Technology, I was assigned to perform my 03 (Three) months internship. Milkvita given me the opportunity to commence my internship there from 25.07.2019 to 25.10.2019. During my internship program, I was required to prepare a report on the Milkvita. I have tried my best to properly apply my potentiality and theoretical knowledge to make the report reliable and information worthy.

6. Objective of the study The objective of the study is to measure customer satisfaction about the marketing mix of Milk vita.

7. Methodology of the Study The data collection method of study consists of both primary and secondary sources. A. Primary Data: The collected primary data by surveying the clients of the Milk vita who purchase product of Milk vita to fulfilling their needs. I have collected primary data in the following ways: Questionnaire survey Observation B. Secondary Data: Data regarding the credit operation and others of the Milk vita were collected from secondary data like: Annual reports of Milk vita Website of the Milk vita

8. Limitation of the study Collecting information without reference and personal acquaintance was found almost impossible. Sometimes respondent were avoided my questions which accurately I want to need for prepare it. Shortage of time is one of the major problems for me to collection the large number of data or information. It was not possible to observe the different places to strategic marketing system. Lack of decision making. There are no Available promotional activities.

9. ORGANIZATIONAL OVERVIEW

10. Company profile Milk Vita  a trade name for dairy products manufactured by the Bangladesh Milk Producers Co-operative Union Limited (BMPCUL). Established under the co-operative fold, the organization, popularly known as Milk Vita, makes necessary efforts to fulfill the demand for  milk  and milk products of city dwellers by collecting milk from remote places of the country. Presently, Bangladesh Milk Producers Co-operative Union Limited operates in six milk shed areas of the country Tangail , Manikganj , Tekerhat , Baghabarighat , Rangpur, and Sreenagar . It collects milk through networks established by its primary co-operative societies. BMPCUL is the central union of a total of 345 Primary Milk Producer's Co-operative Societies and has a membership of about 40,000 milk-producing farmer-members.

11. Milkvita Bank Mission To view the global (relevant countries) dairy status and pricing situation of milk. Compare the same to Bangladesh Situation. Other pertinent issues contributing on price factors; and thereby Prepare opinion on the effects of global open market economy on the local dairy scenes; exclusively on milk vita, and also ascertain the sustainability of this organization.

12. Objectives of Milk Vita: Raising subsidiary income of poor, landless and marginal farmer living in relatively remote rural areas of the country by way of purchasing their produced milk at reasonable price through a guaranteed market under the co-operative fold. Ensuring the regular supply of safe, hygienic and nutritious milk and milk products to city dwellers at a fair price.  

13. Future Plan of Milk Vita: Expansion of the current handling capacity or the existing plants. Establishment of a number of chilling plants. Acquisition of Bethan (Pasture) land from the government for permanent use as grazing land by the Milk producer farmers. Completion of the Establishment of UHT Treated milk plants. Establishment of Can Making Plant. Establishment of the Mineral Water Bottling Manufacturing Plant. Establishment of a cattle feed Plant. Replication of the project in other areas of the country, especially in the divisional headquarters, such as Chittagong, Khulna and Rajshahi . Establishment of a cattle disease diagnostic laboratory.

14. ANALYSIS

15. 1 ) The product quality of Milkvita is good. Responses No. of people As a percentage% Strongly Agree 14 56% Agree 7 28% Neutral 4 16% Disagree 0% Strongly Disagree 0% Total= 25 100% Analysis: The pie chart represents the opinion of 25 respondents, 56% respondents are Strongly Agree that assessment of the product quality of Milkvita. Here 28% respondents agree and the other 16% represents are neutral . So It can be said that most of the respondents have Strongly Agree that Milkvita provides good quality products  

16. 2) Milkvita provides various types of products Analysis: The pie chart represents the opinion of 25 respondents, 12% respondents are Strongly Agree that Milkvita provides various types of products. Here 76% respondents agree and the other 12% represents are neutral. It can be said that most of the respondents have Agree that Milkvita provides various types of products   Responses No. of people As a percentage% Strongly Agree 3 12% Agree 19 76% Neutral 3 12% Disagree 0% Strongly Disagree 0% Total= 25 100%

17. 3 ) The packaging of Milkvita products are attractive . Analysis: The pie chart represents the opinion of 25 respondents, 28% respondents are Strongly Agree that the packaging of Milkvita product are attractive. Here 8% respondents agree and the other 60% represents are neutral and 4% are Disagree . so, It can be said that most of the respondents have Neutral that like the packaging of Milkvita product. Responses No. of people As a percentage% Strongly Agree 7 28% Agree 2 8% Neutral 15 60% Disagree 1 4% Strongly Disagree 0% Total= 25 100%

18. 4) The price of the products is reasonable. Analysis: The pie chart represents the opinion of 25 respondents, 5% respondents are Strongly Agree that The price of the products are reasonable in Milkvita . Here 52% respondents agree and the other 43% represents are neutral . So, It can be said that most of the respondents have Agree that The price of the products is reasonable. Responses No. of people As a percentage% Strongly Agree 2 5% Agree 13 52% Neutral 9 43% Disagree 0% Strongly Disagree 0% Total= 25 100%

19. 5 ) Milkvita offers competitive price rate than other competitors Analysis: The pie chart represents the opinion of 25 respondents, 16% respondents are Strongly Agree that Milkvita offers competitive price rate than other . Here 21% respondents agree and the other 63% represents are neutral. So, It can be said that most of the respondents have neutral that The price of the products is reasonable. Responses No. of people As a percentage% Strongly Agree 2 16% Agree 7 21% Neutral 16 63% Disagree 0% Strongly Disagree 0% Total= 25 100%

20. 6) Milkvita is available in many locations. Analysis: The pie chart represents the opinion of 25 respondents, 56% respondents are Agree that they Can buy this product in many places . Here 40% respondents are neutral and the other 4% represents are disagree . So, It can be said that most of the respondents have agree that they Can buy this product in many places .   Responses No. of people As a percentage% Strongly Agree 0% Agree 14 56% Neutral 10 40% Disagree 1 4% Strongly Disagree 0% Total= 25 100%

21. 7) Milkvita have various Types of product range. Analysis: The pie chart represents the opinion of 25 respondents, 8% respondents are Strongly Agree that Milkvita have various types of product range . Here 56% respondents are Agree and the other 36% represents are Neutral.   So, It can be said that most of the respondents have agree that Milkvita have various size of product range. Responses No. of people As a percentage% Strongly Agree 2 8% Agree 14 56% Neutral 9 36% Disagree 0% Strongly Disagree 0% Total= 25 100%

22. 8) Are Milkvita products available in special occasions? Analysis: The pie chart represents the opinion of 25 respondents, 59% respondents are Disagree that Milkvita products available in special occasions . Here 5% respondents are Agree and the other 36% represents are Neutral . So, It can be said that most of the respondents have Disagree that Milkvita products is not available in special occasions. Responses No. of people As a percentage% Strongly Agree 0% Agree 2 5% Neutral 9 36% Disagree 14 59% Strongly Disagree 0% Total= 25 100%

23. 9 ) Milkvita offer Discount Benefit to the customer. Analysis: The pie chart represents the opinion of 25 respondents, 50% respondents are Strongly Disagree that Milkvita offer Discount Benefit to the customer . Here 45% respondents are Disagree and the other 5% represents are Neutral . So, It can be said that most of the respondents have Strongly Disagree that Milkvita does not offer Discount Benefit to the customer. Responses No. of people As a percentage% Strongly Agree 0% Agree 0% Neutral 2 5% Disagree 9 45% Strongly Disagree 14 50% Total= 25 100%

24. 10) Milkvita gives Different Promotional activities on product. Analysis: The pie chart represents the opinion of 25 respondents, 60% respondents are Disagree that Milkvita gives Different Promotional activities on product . Here 35% respondents are Strongly Disagree and the other 5% represents are Neutral . So, It can be said that most of the respondents have Disagree that Milkvita gives not Different Promotional activities on product. Responses No. of people As a percentage% Strongly Agree 0% Agree 0% Neutral 2 5% Disagree 17 60% Strongly Disagree 6 35% Total= 25 100%

25. 11) Milkvita gives frequently promotional offer on product . Analysis: The pie chart represents the opinion of 25 respondents, 60% respondents are Neutral that Milkvita gives frequently promotional offer on product . Here 25% respondents are Disagree and the other 15% represents are Strongly Disagree. So, It can be said that most of the respondents have Neutral that Milkvita gives frequently promotional offer on product. Responses No. of people As a percentage% Strongly Agree 0% Agree 0% Neutral 20 60% Disagree 3 25% Strongly Disagree 2 15% Total= 25 100%

26. 12) Milkvita can innovates new products frequently . Analysis: The pie chart represents the opinion of 25 respondents, 60% respondents are Disagree that Milkvita can innovates new products frequently ? Here 25% respondents are Neutral and the other 15% represents are Strongly Disagree.   So, It can be said that most of the respondents have Disagree that How innovative are the makers of Milkvita . Responses No. of people As a percentage% Strongly Agree 0% Agree 0% Neutral 3 25% Disagree 20 60% Strongly Disagree 2 15% Total= 25 100%

27. 13) Milkvita product is recommendable to others. Analysis: The pie chart represents the opinion of 25 respondents, 52% respondents are neutral that they recommendable this product to others . Here 38% respondents are Disagree and the other 10% represents are Agree.   So, It can be said that most of the respondents have neutral that Milkvita products recommendable to others.   Responses No. of people As a percentage% Strongly Agree 0% Agree 5 10% Neutral 18 52% Disagree 2 38% Strongly Disagree 0% Total= 25 100%

28. 14) Overall, I am satisfying with the Milkvita Product. Analysis: The pie chart represents the opinion of 25 respondents, 75% respondents are Agree that Overall, they satisfying with the Milkvita Product. Here 15% respondents are Neutral and the 5% represents are Strongly Agree and 5% respondents are Disagree. So, It can be said that most of the respondents have neutral that they give Overall, satisfying with the Milkvita Product. Responses No. of people As a percentage% Strongly Agree 2 5% Agree 18 75% Neutral 3 15% Disagree 2 5% Strongly Disagree 0% Total= 25 100%

29. FINDINGS

30. 1 .Most of the respondents 56% have strongly agree in the point that the products quality of milkvita is good . 2. Here 76% respondent agreed that Milkvita provides various types of products and they all satisfied for products range. 3. Most of respondents 60% are neutral and they gave positive responses for attractive packaging of milkvita products so they like that. 4. There are 52% people agreed and satisfied for Milkvita products price range and liked their reasonable price list. 5. Here 63% respondents are neutral and they give their feedback on Milkvita offers competitive price rate than other competitors. 6. Most of the respondents around 56% gave positive feedback and agreed to buy this product from many locations .

31. 7 . 56% respondents are agreed that milkvita have various types of product range and give service according customer need. 8 . Most of the respondents disagreed about the availability of the product. Around 56% people gave negative feedback. They claimed milkvita products are not available in special occasions. 9. There is no positive comment about discounts. Here 59% respondents are strongly disagreed that milkvita does not offer discount benefit to the customer. 10. 60% respondents are disagreed and they said that milkvita does not give different promotional activities on their products. So that’s why most of customer lose their confidence on milkvita . 11. Most of the respondents are neutral around 60% about milkvita’s gives frequently of promotional offers on product. 12. Here 60% respondents are disagreed about the frequently of product innovation of Milkvita . 13. Most of the respondents around 52% are neutral to recommend this product to others. 14. Here 75% respondents satisfied on overall milkvita products.

32. RECOMMENDATIONS

33. Milkvita product are unavailable in special occasions ? Milkvita should increase production during special occasions because most of customer get not products that’s time so that’s way milkvita should increase their products available in special occasions . Problem of Milkvita’s discount offer Benefit to the customer .   Most of the customer claim that milkvita give not discount offer on their product. I recommend on milkvita change their method. they should follow their lack and overcome it and give discount offer on product and give these benefit.

34. Milkvita does not give Different Promotional activities on product . There are most of customer said that milkvita does not give different promotional activities on products. I recommend that Milkvita should give various promotional activities on their product that can helps customer to get more offer from milkvita . Milkvita cannot innovate new products frequently . Milkvita has lack position on their promotional activities. I recommend milkvita should increase their promotion activities and improve their working process.

35. CONCLUSION

36. Conclusion In conclusion I can say that this internship report is really essential for every student of business studies to get idea about Marketing sector. By completing this report , I have got overall idea of Milkvita and these may be helpful to know about the Marketing process of Milkvita . This is a huge sector and yet to discover the whole. I want to thank my department head for giving me great opportunity of learning. This internship program will help me in the further challenges of life. I try my best to make this projects enriched with lots of apparel related documents. Milkvita really a good experience for me because every person of there so much helpful and give me the proper method of practical learning.