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Intellectual property protection - Patents, Copyrights - Trademarks and Trade secrets - Avoiding trademark pitfalls. Feasibility Analysis - Industry and competitor analysis - Formulation of the entrepreneurial Plan- The challenges of new venture start-ups, developing an effective business model – Sources of finance - Critical factors for new venture development - The Evaluation process.
UNIT-V STRATEGIC PERSPECTIVES IN ENTREPRENEURSHIP Classes: 08
Strategic planning - Strategic actions- strategic positioning- Business stabilization - Building the adaptive firms - Understanding the growth stage – Internal growth strategies and external growth strategies, Unique managerial concern of growing ventures. Initiatives by the Government of India to promote entrepreneurship, Social and women entrepreneurship.
Text Books:
1. Sharma, Sangeeta. “Entrepreneurship development”, PHI Learning Pvt. Ltd., 7th Edition, 2021.
2. Akino, Susan. "SMEs and Entrepreneurship Development Determinants in Practice: Case of Uganda." Handbook of Research on Sustaining SMEs and Entrepreneurial Innovation in the Post-COVID-19 Era”, IGI Global, 5th Edition, 2021.
3. S.S.Khanka, “Entrepreneurship Development”, S. Chand Publications, 5th Edition, 2015.
4. Bruce R. Barringer/ R.Duane Ireland. “Entrepreneurship Successfully launching new ventures”, Pearson, 4th Edition, 2015.
5. S.S. Khanka “Entrepreneurial Development” S. Chand Company Ltd, 4th Edition, 2012
6. D F Kuratko and T V Rao, “Entrepreneurship- A South-Asian Perspective”, Cengage Learning, 2012.
Reference Books:
1. Sangeeth Sharama, “Entrepreneurship Development”. PHI learning private limited, 2nd Edition, 2013.
2. Poornima M Charantimath, “Entrepreneurship Development and Small Business Enterprises “, Pearson Publications, 2nd Edition, 2012.
Web References:
1. https://play.google.com/books/reader?id=uUdLAgAAQBAJ&hl=en&pg=GBS.PR6
2. https://play.google.com/store/books/details?id=-RE8BAAAQBAJ
3. https://play.google.com/books/reader?id=HhI8BAAAQBAJ&hl=en&pg=GBS.PP1
4. https://play.google.com/books/reader?id=saRDDAAAQBAJ&hl=en&pg=GBS.PP1
5. https://play.google.com/books/reader?id=5PXgDAAAQBAJ&hl=en&pg=GBS.PP1
E-Text Books:
1. https://www.pdfdrive.com/entrepreneurship-development-directorate-of-distance-education-e7748053.html
2. https://www.pdfdrive.com/handbook-of-entrepreneurship-development-e42351443.html
3. https://www.pdfdrive.com/the-oxford-handbook-of-creativity-innovation-and-entrepreneurship-e157854663.html
4. https://www.pdfdrive.com/entrepreneurial-development-volume-1-the-entrepreneur-entrepreneurship-and development-principles-programmes-and-policies-e162161182.html
5. https://www.pdfdrive.com/entrepreneurship-at-a-glance-2016-e186007102.html
6. https://www.macmillanlearning.co.uk/resources/sample-chapters/9781137430359_sample.pdf
7. http://www.untagsmd.ac.id/files/Perpustakaan_Digital_1/ENTREPRENEURSHIP%20Innovation%20and%20entrepreneurship.PDF
8. http://www.azshiksha.com/ebook/engineering/me/entrepreneurship_

1. SYSTEM CONTROL AND AUDIT

2. WHAT IS AUDIT? The process of evaluating and examining the systems, processes and controls within an organization to ensure that they are operating effectively, efficiently and securely. Goal--> Identify weakness, risk or areas for improvement.

3. WHAT IS A SYSTEM AUDIT? A s ystem audit meaning is defined as the organization's information systems and processes to test their effectiveness, efficiency, and security.

4. WHAT IS SYSTEM CONTROL? Information systems security control is comprised of the processes and practices of technologies designed to protect networks, computers, programs and data from unwanted, and most importantly, deliberate intrusions.

5. WHAT IS SYSTEM CONTROL IN AUDITING? They test whether the controls can be relied upon to ensure that resources are allocated and managed effectively. They also test whether the information provided by the organisation's systems is accurate.

6. Internal Audit is an independent appraisal function to examine and evaluate , activities within an organization. Internal Audit TYPES OF SYSTEM AUDIT External Audit An external audit is conducted by a third party, such as an accountant, the IRS, or a tax agency. They must follow GAAS. Main objective --> determine the accuracy of accounting records.

7. It may cover a range of systems and processes, including network security, data encryption, and user access controls. Security Audit Financial Audit Auditors review transactions, procedures, and balances to conduct a financial audit.

8. A compliance audit examines your business’s policies and procedures to see if they comply with internal or external standards. Compliance Audit IT CONTROL AUDIT Organization's IT environment and controls to ensure they operate effectively and comply with relevant regulations and standards.

9. Check security Provison Control review Security Risk Management Reliability OBJECTIVES

10. CYBERSECURITY AUDITS AND SYSTEM CONTROL Cybersecurity audits and system controls are important for safeguarding digital assets, maintaining customer trust, and preserving a company's reputation. How Often Should a Company Conduct Cybersecurity Audit?

11. SYSTEM AUDIT PROCESS

12. To run business for unforeseen future, protection of information and data is very critical. And that's why organizations are expending major chunk of their budget to ensure security of information and data. It is also necessary to gain the trust of stakeholders. In short, information must be protected with due and reasonable care. CONCLUSION