MKT-P_Int_Marketing_Project_WiSe2425_Session_07_IR.pdf

This document, "MKT-P International Marketing Project (WiSe 24/25) – Session 08", is likely a lecture or project guide for an international marketing course in the Winter Semester 2024/2025. It may cover key topics related to global marketing strategies, market entry modes, competitive analysis, and consumer behavior across different countries.

Session 08 could focus on specific case studies, project guidelines, or advanced concepts such as digital globalization, cross-cultural marketing, or branding in international markets. The document may also provide insights into strategic decision-making, frameworks like the PESTEL and SWOT analysis, and practical applications for real-world business scenarios.

This resource is valuable for students, researchers, and professionals looking to enhance their understanding of global marketing challenges and opportunities.

1. © Prof. Dr. Iris Ramme & Dennis Köhler Page 1International Marketing Project WiSe24/25
MKT10
Fall Semester 2024
Prof. Dr. Iris Ramme
Dennis Köhler
International Marketing Project

2. © Prof. Dr. Iris Ramme & Dennis Köhler Page 2International Marketing Project WiSe24/25
Sessions
SessionLecturer Topic
1 Iris Ramme Kickoff: Self Organization in the teams
2 Dennis Köhler & Iris Ramme Meet the researchers on Bio-diversity friendly food
3 Dennis Köhler Theory: Segmentation in International Marketing/ Global Marketing Program
4 Iris Ramme Theory: Why international? Differentiation/ Standardization
5 Dennis Köhler Theory: Communication Policy in International Marketing
6 Iris Ramme Theory: Cultural Differences and its implications for Marketing
7 Iris Ramme Summary of results on onsite research in Mexico and of German market
8 Dennis Köhler Theory: Pricing in International Marketing/ Distribution ~
9 Iris Ramme Discussion on Story Telling Options Germany
10 Iris Ramme Discussion on Story Telling Options Mexico
11 Dennis Köhler Coaching
12 Iris Ramme t.b.d. (with Alejandra Tenorio from UP)
13 Dennis Köhler & Iris Ramme Final presentations
14 Dennis Köhler & Iris Ramme Surprise lecture

3. © Prof. Dr. Iris Ramme & Dennis Köhler Page 3International Marketing Project WiSe24/25
Your Main Results!
Pics: https://inan13.com

4. © Prof. Dr. Iris Ramme & Dennis Köhler Page 4International Marketing Project WiSe24/25
4
Questions in yourTeams?
Teams
1
23

5. © Prof. Dr. Iris Ramme & Dennis Köhler Page 5International Marketing Project WiSe24/25
5
Questions totheotherTeams?
Teams
1
23

6. © Prof. Dr. Iris Ramme & Dennis Köhler Page 6International Marketing Project WiSe24/25
Any other
Questions?
6