An External Market Research Analysis Is The Process Of
An external market research analysis is the process of scanning and evaluating an organization s
various external environmental sector to determine positive and negative trends that could impact
organizational performance ( External, n.d.). The goal is to explore any opportunities and threats
existing in the environment. Opportunities are favorable to the condition in an organization s
environment that can produce rewards if use properly and the organization can benefit from it. Threats
are barriers that prevent an organization from achieving their goals and objectives. (Olsen, n.d ) This
paper focuses on the market trends in the San Bernardino County that will affect the clinical
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Severe illness that causes dangerous complications, and longer hospitalization can be due to delayed
medical care or lack medical treatment. In San Bernardino County, approximately one in five residents
is uninsured ( Community, 2015, p. 48). In 2013, 19% of the population were uninsured, which is
1.8% higher than California. Out of the 19% uninsured residents, 28% were young adults, 25 % were
Latinos, 25% with a low income household, 37% does not have a high school diploma. Six percent of
children under six years old were uninsured ( Community, 2015, p. 48). According to the 2014
California Health Interview Survey (CHIS), 83.1% of San Bernardino County residents under 65 years
old had a place or hospital to visit when they feel sick or needed health care services. This is lower
than the statewide average, but higher than all neighboring counties compared ( Community, 2015, p.
49). TREND #3: MORTALITY RATES The leading cause of death in San Bernardino County is
cancer related ( San Bernardino, 2017). According to Susan Abraham of Los Angeles Daily News, the
county ranked 40 out of 58 counties in overall cancer related deaths in California (Abraham, 2015). In
the San Bernardino Health Status Profile Report for 2017, from 2013 to 2015 the average all cancer
related death was 2,926.3, followed by Coronary Heart Disease (1,811), Chronic Lower Respiratory
Disease (887.7), Cerebrovascular Disease (639), Diabetes (583.3), Alzheimer s (550),
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