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1. MEET WITH TEAM SOMYA GUPTA (PGP25362) SHASHANK SHEKHAR (PGP25333) AAMIR KHAN (PGP25003) PRANAY SONI (PGP25254) GAUTAM (PGP25134)

2. What is Marketing Myopia Term by Theodore Levitt. Marketing myopia means when a business concentrates too much on selling its goods or services and not enough on addressing the needs of its clients it is said to have marketing myopia. This can occur when a business defines its industry too narrowly or when it gets overly focused on its own goods or services and underemphasizes the needs or problems of its target market. Marketing myopia refers to the inability of an organization to focus on fulfilling customer needs and to give much emphasis on selling of a product

3. FATEFUL PURPOSE OF MARKETING MYOPIA Companies often fail because their executives focus too narrowly on their products or services instead of the boarder needs of their customers. The main reason is they define their industry incorrectly. Examples of marketing myopia include: Railroads, Hollywood

4. RAILROADS AND HOLLYWOOD The railroads did not stop growing because the need for passenger and freight transportation declined . The railroads are in trouble today because the need was not filled by the railroads themselves. They assumed themselves to be in the railroad business rather than in the transportation business. The reason they defined their industry incorrectly was that they were railroad oriented instead of transportation oriented; they were product oriented instead of customer oriented . Hollywood too thought it was in the movie business when it was actually in the entertainment business. “Movies” implied a specific, limited product. This produced a fatuous contentment that from the beginning led producers to view TV as a threat . Hollywood scorned and rejected TV when it should have welcomed it as an opportunity—an opportunity to expand the entertainment business.

5. SHADOW OF OBSOLESCENCE Many sectors were once to be “growth industry”, which meant that they would keep expanding. However, as a result of emerging technologies, consumer preference such sectors have now become obsolete. For example: Dry Cleaning: it was practical technique to clean wool clothing, the dry cleaning business previously saw expansion. Now, the need of dry cleaning has decreased as a result of the popularity of synthetic fibers and chemical additives, emerging technologies like ultrasonic. Electric Utilities: there was no substitute for energy, electric utilities were formerly thought to be a no competition business. However, businesses are creating new technologies including fuel cells, solar energy and other power sources . Grocery stores: corner stores were once a thriving business but they were largely replaced by supermarkets in 1930s. Supermarket offered lower prices and a wider selection of products, which made them more appealing to consumers

6. SELF DECEIVING CYCLE

7. PRODUCTION PRESSURE Mass Production Drive to Produce Spectacular Profit Possibilities Marketing Neglected Lag in Detroit Failed to reveal customer wants Product Oriented Ford Production Genius Marketing Genius Production provincialism “Creative Destruction”

8. DANGERS OF R&D Top-heavy Engineers and scientist management Bias in favor of Research and Product Development Marketing Treated as residual activity Biased towards controllable variables Consumers are : Unpredictable Varied Fickle Stupid Shortsighted Stubborn Bothersome

9. SWOT ANALYSIS

10. STRENGTH Marketing Myopia Hbr Classic has an experience of about 140 years, enabling business to much better carry out, in various circumstances. Nestlé's has existence in about 86 countries, making it a worldwide leader in Food and Drink Industry. Marketing Myopia Hbr Classic has more than 2000 brand names, which increase the circle of its target consumers. Famous brands of Marketing Myopia Hbr Classic consist of; Maggi, Kit-Kat, Nescafe, etc. Marketing Myopia Hbr Classic has large amount of spending costs R&D as compare to its competitors, making the company business launch more innovative and nutritious healthy Items After embracing its NHW Strategy, the company has done large quantity of mergers and acquisitions which increase the sales growth and improve market position of Marketing Myopia Hbr Classic. Marketing Myopia Hbr Classic is a widely known brand name with high customer's commitment and brand recall. This brand name loyalty of consumers increases the possibilities of easy market adoption of different brand-new brands of Marketing Myopia Hbr Classic.

11. WEAKNESS • Acquisitions of those service, like; Kraft frozen Pizza business can offer a negative signal to Marketing Myopia Hbr Classic consumers about their compromise over their core proficiency of much healthier foods. • The development I sales as compare to the company's investment in NHW Technique are quite different. It will take long to change the perception of individuals ab out Marketing Myopia Hbr Classic as a business selling healthy and nutritious items.

12. OPPORUNITY • Introducing more health related items makes it possible for the business to capture the market in which customers are rather mindful about health. • Developing countries like India and China has biggest markets worldwide. Expanding the market towards establishing countries can boost the Marketing Myopia Hbr Classic company by increasing sales volume. • Continue acquisitions and joint ventures increases the market share of the company. • Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the number of Marketing Myopia Hbr Classic customers. For example, teachers can suggest their students to acquire Marketing Myopia Hbr Classic items.

13. THREATS • Financial instability in nations, which are the possible markets for Marketing Myopia Hbr Classic, can develop several concerns for Marketing Myopia Hbr Classic. • Shifting of items from normal to much healthier, leads to additional expenses and can lead to decline company's revenue margins. • As Marketing Myopia Hbr Classic has a complicated supply chain, therefore failure of any of the level of supply chain can lead the business to deal with certain issues