Mobikwik BUSINESS PLANNING

Mobikwik Busines planning

1. B U S I NESS P L A N NING P R O C ESS H a r s h a v a r d h a n a T R

2. T a b l e o f contents Introduction H i s t ory M i s s i o n & V i s ion F u n ding s o u rce S e r v i ces O f f e r s P r e s e n t p o s i t i o n BUSINESS S t r a t e gy C o m p i tators & T o p 3 P a y ments A p p s

3. Bipin Preet Singh, Founder & CEO of MobiKwi k

4. MobiKwik , is one of India’s leading Mobile Wallet companies, that offers its users to use this virtual wallet to make any kind of payments be it online or offline . merchants o f M o b i k w i k – Café Coffee Day, Domino’s Pizza, Pizza Hut, PVR , eBay, Jabong, Snapdeal, ShopClues, HomeShop18, Naaptol, Pepperfry, Fashionara , MakeMyTrip, BookMyShow , etc. I n t r oduction

5. Founded - 2009 Founders - Bipin Preet Singh and Upasana Taku Investment - USD$250 thousand Head o f f i ce - Gurgaon, India service . - Mobile and online payments, phone and DTH recharges, money transfers, shopping , A c c e pt D o o r s t e p D e p osit A uthorized B y - Reserve Bank of India i n 2 1 3 H i s tory

6. M i s s i o n & Vision " Digitise and S implif y Payments for M obile Recharges . "

7. Funding In the initial time company raised $250K seed funding and looking at the growth of the company I n 2013, Cisco Investments, American Express and the existing investor, Sequoia Capital invested $25 million in Series B which was $5 million in a series A round. P r e s e nt funding $ 1 b i l l i o ns ( 6 4 C r o r es ) Bajaj Finance Ltd will acquire a 10.83% stake in mobile wallet company MobiKwik for about Rs 225 crore ($35.4 million)

8. Financial Position Mobikwik losses widen to Rs 131 crore in FY 17 - FT Rs 225 crore from Bajaj Finance in lieu of 10.83% stake in August this year. Company a n n o u nced we a r e i n r e c e s s ion p e r i o d t h e y a r e s e a r ching f o r f u n d s from s o m e o t h e r institutio ns , I t n e e d s m o r e t h a n 1 c r o r e to c o m e b a c k f o r c o m p i t a t i o n Still c o m p any will p r o v i de t h e s u p e r cash offers t o c u s tomers

9. Services M o b i l e R e c h arge D T H R e c h arge E l e c t r i c ity , G a s , P e t r o l , Hospital , Pharmacy Bill p a y ment s A c c e pt D e p o sit From Customers B u s T i cket B o o k i ng R a i l w a y T icket Booking P r o v ide S m a l l A m o unt o f L o a n s t o C u s tomers O n l i n e Shopping P a y ment R e t a i l s t o re P a y ments

10. M o b i k w i k O f f e r R e c h arge & B i l l p a y ments Weekend Bonanza New User Offers Restaurants O n l i n e F o o d O r d e r O f f e r R e t a il s t ore o f f e r s

11. M o b i k w i k O f f e r 7 . Travel o f f e r s 8 . Online s h oppin g 9 . Grocery 1 . Banking 1 1 . Services 1 2 . Entertainment 1 3 . Health

12. M a i n Offers By M o b iKwik

13. A p o l l o Weekend Bonanza : 100% SuperCash @ Apollo Pharmacy! Coupon Code: No coupon code required

14. Get Flat Rs.300 SuperCash @ BookMyShow! Coupon Code: NEW300 B o o k m y S h o w

15. Grofers New User Offer: 20% Grofers cashback + Flat Rs.300 SuperCash! Coupon Code: KWIK275

16. Shopclues New U s e r s : Get Flat Rs.300 SuperCash @ Shopclues! Coupon Code: NEW300

17. FirstCry New U s e r s : Flat Rs.300 SuperCash @ FirstCry! Coupon Code: NEW300

18. Jio Save Flat Rs.300 & Get Rs.2500 Hotel Voucher on Jio Rs.398 Plan & Higher Code : JIOFULL Order JioPhone & Get up to Rs.500 SuperCash for your recharges & more at MobiKwik . Code : JPHONE

19. Party Party is on us: Get Flat Rs.50 SuperCash. Valid 4 times! Coupon Code: PARTY

20. Vodafone Save flat Rs.70 Vodafone Recharges of Rs.295 & more Coupon Code: VODA70

21. Havmor Get 20% SuperCash @ Havmor! Coupon Code: No coupon code required

22. Birdy Get 20% SuperCash @ Birdy Coupon Code: No coupon code required

23. foodpanda 30% SuperCash @ foodpanda! Coupon Code: FPKWIK

24. Swiggy 30% SuperCash on Swiggy! Coupon Code: No coupon code required

25. Dominos Get 30% SuperCash @ Dominos! Coupon Code: No coupon code required

26. More Stor e s Exciting SuperCash offer @ More Stores! Coupon Code: No coupon code required

27. Spencer Get 10% SuperCash @ Spencer Coupon Code: No coupon code required

28. MakeMyTrip Travel on No Cost EMI, get upto Rs.2000 Cashback Coupon Code: No coupon code required

29. Yatra Get flat Rs.1000 SuperCash @ Yatra! Coupon Code: No coupon code required

30. Big Bazaar Pay using MobiKwik @ Big Bazaar stores! Coupon Code: No coupon code required

31. Voonik Get Flat 15% SuperCash @ Voonik! Coupon Code: No coupon code required

32. PAYBACK - Pay twice & get 200 PAYBACK points! Coupon Code: No coupon code required - Pay across 3 categories & get 500 PAYBACK points!

33. Sqrrl Save & invest your money @ Sqrrl! Coupon Code: No coupon code required

34. petrol Flat 10% SuperCash every week + 0.75% cashback on petrol!

35. Haptik Get upto Rs. 500 SuperCash @ Haptik!

36. Justdial Get 10% SuperCash on Justdial!

37. I n t e r n e t b r o w s i ng A p p D o w nloaded & a p p u p g r a d a t i on e a r n ing A c c e pt t h e d e p o sit f r o m c u stomer s t h a t a m o unt w i l l i n v e s t e d i n somewhere a n d e a r n t h e m o ney S e l l t h e c u stomers e m a i l s & d a t a f o r t h i r d p a r t ies R e a c i v e i n t r e s t b y D e p o s ited a m o u nt R e a c i ve commission from s t o r e s , SIM c o m p a n ies , E l ectricity c o m p anies , D T H companies , O n l i ne s h o p p ing c o m p anies , H e a lth c a r e & H o s p i t a lit ies , Restaurant s , P a r t y Hall s , H o t e l s , T r a i n , B u s e s , I n s u rance company , W h a t's T h e S o u rce t o Offer Given by M o b ikwik

38. W h a t's T h e S o u rce t o Offer Given by M o b ikwik charge commissions from the operators. the company charges a commission of 1.99% on every transaction. ( P a y ments ) C h a r g e c o m m i s s ion b y t h e c o m p a n y A c c e pt t h e d e p o sit f r o m t h e customers t h e n i n v e s ted i n s o m e o t h e r c o m panies

39. C o m p i t a t o r s Freecharge P a y t m Phone p e T e z O x y g e n w a l l e t Airtel Money Citrus Pay Juspay LIME

40. C o m p i t a t o r s State Bank Buddy Citi MasterPass Ezetap HDFC PayZapp ICICI Pockets JioMoney MomoeXpress MoneyonMobile Ola Money

41. P a y t m F r e e c h a r g e M o b i k w i k 3 9 % 2 % 2 6 % 1 1 % 4 % 1 7 % R e a c h o f T o p M o b i l e P a y ment A p p & S i t e s