Mobile Advertising

Brief introduction about Mobile advertising and its types

1. Mobile advertising ADVERTISEMENT,SALES PROMOTION,&DIGITAL MARKETING

2. Presented by : Amit Kumar Verma

3. Mobile A dvertising Mobile advertising  is a method of  advertising  that appears on  mobile  devices such as smart phones, tablets or PDAs that have wireless connections.  Advertising  can take place as text  ads  via SMS, or banner advertisements that appear embedded in  mobile  web site, in downloaded apps or in mobile   games.

4. How mobile advertising work

5. Why Mobile Advertising There are more mobile devices than both Television and Pc.( The number of mobile phone users globally will surpass five billion by the middle of this year, according to a study released Monday by GSMA , the association of mobile operators .) More people in the world have access to an internet ready mobile device than a PC with internet access. The mobile is the most used electronic device ,most people own and can’t leave home without it. The mobile is becoming more capable of internet browsing & video streaming as connection speeds are increasing.

6. TYPES OF MOBILE ADVERTISEMENT Banner ads Video ads Interstitial ads Native ads

7. Banner ads

8. Video ads

9. Interstitial ads

10. Native adv

11. To relate native ads. Native ads are ads that fit more seamlessly within a user’s native app experience. If you want to see a great example of native ads, check out your favourite social media or news app. Most likely, the ads you see when you scroll through your feed are native. Publishers love the native ad format because it creates a seamless experience with their mobile app or web and doesn’t change the look and feel of their product. Users appear to love native advertising judging by their engagement rates. Engagement is why advertisers LOVE native. According to a CMO.com report, consumers are 25% more likely to look at a native ad than at a banner, and they look at them 53% more frequently. Users check native ads out 4.1 times per session on average, versus 2.7 times for banners.

12. Some more types of mobile ads.

13. Share of ads shown mobile internet and application

14. Recent Article related to mobile Advertising SOURCE: BUSINESSWORLD MAGAZINE EDT. 5.AUG.2017

15. Benefits of mobile advertising The market for mobile advertising is expected to grow according to a recent survey . It is a cost- effective means of marketing the company’s products and services . It addresses the targeted audience at their point of need . It can be easily used to build a customer database Mobile ads prove to be more personal and intimate It definitely frees the marketer from the barriers of time and location

16. Privacy concern Advocates have raised the issue of privacy Targeted mobile marketing requires customization of ad content to reach interested and relevant customers. To customize such behavioral personal data, user profiling, data mining and other behavior watch tools are employed, and privacy advocates warn that this may cause privacy infringement . Some mobile carriers offer free or cheaper rate plans in exchange for SMS or other mobile ads. However, mobile TV and mobile search may override this privacy concern.

17. Threats and Actions that are taken by the company SOURCE: BUSINESSWORLD MAGAZINE ( EDT. 5.AUG.2017)

18. Refrences Websites http ://www.softwebsolutions.com / https://www.go2mobi.com/insights/mobile_native_ads / https:// www.youtube.com/watch?v=QPCSD8LA9YI http:// www.hindustantimes.com/tech/five-billion-mobile-phone-users-in-2017-study/story-zXhZeRKHv9u1C5WQ8fkK1K.html Books,Magazines BusinessWorld (Aug 2017 Edition)

19. Hope you all had enjoyed with some information relating to the topic