MOBILE COMMERCE INTRODUCTION UNIT 1.pptx

Conatins what is mobile commerce. its framework. various layers, applications. Difference between traditional commerce and mcommerce

1. M-COMMERCE Unit 1

2.   Electronic Commerce Framework

3. The Anatomy of E-Commerce Applications

4. Multimedia Content for E-Commerce Applications Both fuel and traffic for electronic commerce applications. Combination of text, audio, video, images, graphics, numerical data, holograms, and animations in a computer file/document. Associated with Hardware components in different networks. Depends on the hardware capabilities of the customer. The Anatomy of E-Commerce Applications

5. Multimedia Storage Servers & E-Commerce Applications   Client-Server Architecture in Electronic Commerce Client-server model. Request-reply sequence (message passing). Server manages application tasks, storage, security & provides scalability Internal Processes of Multimedia Servers Storage , retrieval & management of multimedia data objects. A multimedia server converts raw data into usable information. It captures, processes, manages, delivers text, images, audio & video. It must be capable of handling thousands of simultaneous users. The Anatomy of E-Commerce Applications

6. Multimedia Storage Servers & E-Commerce Applications   iii. Video Servers & E-Commerce The electronic commerce applications related to digital video will include 1. Telecommunicating and video conferencing 2. Geographical information systems that require storage & navigation over maps 3. Corporate multimedia servers 4. Postproduction studios 5. shopping kiosks. Consumer applications will include video-on-demand . The Anatomy of E-Commerce Applications

7. Multimedia Storage Servers & E-Commerce Applications   Information Delivery/Transport & E-Commerce Applications Transport providers are principally telecommunications, cable, & wireless industries Consumer Access Devices The Anatomy of E-Commerce Applications

8. T ra di t ional c om m e r c e a nd E - c om m e rce Traditional Commerce : Traditional commerce refers to the commercial transactions or exchange of information, buying or selling product/services from person to person without use of  internet  which is a older method of business style and comes under traditional business. Now a days people are not preferring this as it is time taking and needs physical way of doing business. Example  includes physical market/ bazzar . E-commerce  : E-commerce refers to the commercial transactions or exchange of information, buying or selling product/services electronically with the help of internet which is a newer concept of business style and comes under e-business. Now a days people are preferring this as it is less time taking and does not need physical way of doing business everything can be done with laptop or smartphone and internet. Example  includes online shopping sites. ELECTRO N I C COMMER C E:

9. S.No. TRADITIONAL COMMERCE E-COMMERCE 01. Traditional commerce refers to the commercial transactions or exchange of information, buying or selling product/services from person to person without use of internet. E-commerce refers to the commercial transactions or exchange of information, buying or selling product/services electronically with the help of internet. 02. In traditional commerce it is difficult to establish and maintain standard practices. In this it is easy to establish and maintain standard practices. 03. In traditional commerce direct interaction through seller and buyer is present. In this indirect interaction through seller and buyer occurs using electronic medium and internet. 04. Traditional commerce is carried out by face to face, telephone lines or mail systems. E-commerce is carried out by internet or other network communication technology.

10. 05. In traditional commerce processing of transaction is manual. In e-commerce processing of transaction is automatic. 06. In traditional commerce delivery of goods is instant. In e-commerce delivery of goods takes time. 07. Its accessibility is for limited time in a day. Its accessibility is 24×7×365 means round the clock. 08. Traditional commerce is done where digital network is not reachable. E-commerce is used to save valuable time and money. 09. Traditional commerce is a older method of business style which comes under traditional business. E-commerce is a newer concept of business style which comes under e-business. 10. Its resource focuses on supply side. Its resource focuses on demand side. 11. In traditional commerce customers can inspect products physically before purchase. In e-commerce customers can not inspect products physically before purchase. 12. Its business scope of business is a limited physical area. Its business scope is worldwide as it is done through digital medium. 13. For customer support, information exchange there is no such uniform platform. For customer support, information exchange there is exists uniform platform.

11. Today millions of users access and use the internet for various purposes throughout the day. They use the internet for searching, browsing, writing & communication, listening, watching news, videos, publishing copying, printing, discussions, trading and selling etc. The list of activities and choices that the internet has got to offer to individuals is ever expanding. With millions of users actively looking for various products, information and services , there is a huge opportunity for the businesses to jump on to the internet bandwagon and cash in on the business opportunity that is presenting itself every minute. Technology has helped build a platform that has enabled the businesses to cash in on the huge population and market that is now accessible over the internet and sell to them. Take the case of Online Banking, Mobile Banking, Debit| Credit Cards, ATMs as well as online trading and other business transactions, all these have grown and happened as a result of technological advancement in terms of communication, software as well as hardware technologies. From the time that one connected to Internet using a desktop, model and a telephone line to the Wi-Fi technology of today, we have graduated very fast making it possible to buy and sell at the click of a button. At another level the Business Processes as well as ERP coupled with various software and applications besides EDI, have enabled businesses to go ‘On Line’ with their business models. Internet & www

12. Businesses have been using the internet as well as WWW for a decade. Majority of businesses use WWW as a tool for displaying their as well as their business’ data. In some instances, there may be detailed information, whereas, the aggressive-sell is not used in such websites. Although not recommended by large businesses, another use is to influence the buying choices of the customers using price tags beside the product display. With the increasing acceptance of online shopping, especially during the lockdowns of COVID-19, the ratio of companies offering online ordering and payment services are increasing day after day. Following are a few key applications of the internet and WWW in ecommerce: Direct Selling With the help of the World Wide Web, people from around the globe can visit virtual shops and malls online, browse through various product catalogues, get all the details of the products, and purchase them directly from the website. All these functions of an  ecommerce store  are possible only through the multimedia functions of the World Wide Web. Also, any individual can now sell online to any part of the world without the need for visiting the place through such virtual shops using WWW. Communication Email or electronic mail is the most common mode of communication from businesses to customers as well as from businesses to businesses. It is a low-cost and effective way to communicate through the large network of the World Wide Web. Ecommerce is a business that requires active communication between the sellers and customers as well as among multiple sellers. Using email, this communication can be done easily without boundary limitations or lack of target audience. Role of WWW

13. Marketing WWW has evolved to become a medium that instils trusts on a new website. Every website is now set up on the World Wide Web. Therefore, such websites get access to millions of potential customers from around the globe. With the help of the World Wide Web, any ecommerce website can market their services to the world within a few seconds and lower costs as compared to the traditional marketing methods. Research and Development Ecommerce businesses that are in the niche of research and development can get additional advantage from the World Wide Web. They can collect all the information for their research and development through the WWW network. The users can get their queries resolved by businesses using online communication. Similar to the internet, the use of WWW has significantly increased since its inception. The internet and electronic mail together have changed the way how businesses work today. Customers now pay huge amounts to purchase expensive products online without ever having to speak to a salesperson. Moreover, customers can track their order statuses, pay bills online, and pursue degrees online, all without the need for in-person contact. All these have only been possible with the World Wide Web.

14. A value chain is a concept describing the full chain of a business's activities in the creation of a product or service -- from the initial reception of materials all the way through its delivery to market, and everything in between. The value chain framework is made up of five primary activities -- inbound operations, operations, outbound logistics, marketing and sales, service -- and four secondary activities -- procurement and purchasing, human resource management, technological development and company infrastructure. A value chain analysis is when a business identifies its primary and secondary activities and subactivities , and evaluates the efficiency of each point. A value chain analysis can reveal linkages, dependencies and other patterns in the value chain. Two types : Strategic business and Industry value chains. Value chains

15. Strategic Management is basically a continuous process of identifying and describing the strategies of an organization, which managers use for achievement of better performance and gaining competitive advantage for the organization.  A  strategy  is an action plan built to achieve a specific goal or set of goals within a definite time, while operating in an organizational framework. A strategy is  a summary of how your store is planning to achieve its goals and improve its position in the market. A business strategy is the combination of all the decisions taken and actions performed by the business to accomplish business goals and to secure a competitive position in the market. Strategic Business and Industry Value Chain

16. According to Michael Porter (1985), the primary activities are − Inbound Logistics  − Inbound logistics refers to the terms with the suppliers and includes all of the activities needed to receive, store, and disseminate inputs. Operations  − Operations refer to the entire activities needed to transform the various inputs into outputs (the products and services). Outbound Logistics  − Outbound logistics include all sets of activities needed to collect, store, and distribute the output. Marketing and Sales  − Marketing and sales include the activities to inform buyers regarding the products and services, induce the buyers to purchase them, and enable their purchase. Service  − Service refers to those activities needed to keep the product or service functioning effectively after it is sold and delivered.

17. Secondary activities include the following − Procurement  − The inheritance of inputs or the various resources for the firm. Human Resource Management  − The activities involved in recruiting, training, improving, compensating and also dismissing personnel. Technological Development  − The equipment, hardware and software, processes and technical knowledge involved in the transformation of inputs into outputs. Infrastructure  − The functions or departments such as accounts, legal and regulative, finance, planning and executing, public affairs and public relations, government relations, quality management and general management.

18. Industry Value chain An industry value-chain is  a physical representation of the various processes involved in producing goods (and services) , starting with raw materials and ending with the delivered product (also known as the supply chain). It is based on the notion of value-added at the link level. The  value chain concept  is based on the process view of organizations. It is an idea of considering a manufacturing (or service) organization as a dynamic system, made up of various subsystems each with inputs, transformation processes and outputs. The inputs, transformations, and outputs require the acquisition and consumption of company resources, such as money, equipment, materials, labor, buildings, land, administration and management. The management process of carrying out value chain activities determines the costs and affects the profitability of organizations. Most of the organizations in the real world engage in hundreds, even thousands of activities while converting its inputs to outputs. These activities are classified as either primary or support activities. The industry value chain identifies opportunities up and down the product’s life cycle for increasing the efficiency or quality of the product.

19. E-Commerce or Electronics Commerce is a methodology of modern business, which addresses the requirements of business organizations. It can be broadly defined as the process of buying or selling of goods or services using an electronic medium such as the Internet. Ecommerce to Business Ecommerce to customer E-commerce refers to the sale of goods or products through online Stores. Online stores are not just about selling products. Many work on more sophisticated functions such as flight or hotel booking systems, comparison sites, online brokers or affiliate marketing schemes. It’s a big area but still many companies operate in sectors where this model of business isn’t always appropriate so looking more widely at the internet and emerging technology is important in presenting a presentation that is of use to each and every person accessing it. ROLE OF E-COMMERCE

20. Electronic commerce (EC, E-Commerce)—a process of buying, selling, transferring, or exchanging products, services, and/or information via electronic networks and computers. Cheaper upfront cost to the merchant, it's easier to set up and open the store. Create a world of opportunity . Benefits : 1) Helps Create New Relationship Opportunities 2) Open for Business 24x7 3) Increases Brand or Product Awareness 4) Helps Establish Customer Loyalty 5) Potential to Increase Overall Business Sales 6) Potential to Increase Company Profits 7) Potential to Decrease Some Costs 8) Expands Geographical or Customer Reach 9) Allows for Smaller Market or Niche Targeting 10)Allows for Easier Delivery of Information

21. Intranets: Intranet is an Internet like network inside an organization. It is a corporate LAN or Wide Area Network (WAN) that uses Internet technology and is secured behind company's firewalls. Intranets tremendously improve the communication and internal management by enhance knowledge sharing. The intranets helps to share documents among the employees regardless of their geographic location like policies and procedures, training programmes, product catalogs , design drawings and manuals. For example, Ford is using Web technologies to reengineer its internal business processes as well as those between the company and its dealers, suppliers and customers. Ford's global intranet brings 4500 engineers from labs in the United States, Germany and England together in cyberspace to collaborate on automobile design projects. The idea is to break down the barriers between regional operations so that basic auto components are designed once and used everywhere. When design plans conflict the software automatically sends out e-mail alerts to members of design teams. When all of the pieces are in place, the company hopes to transform the way it designs and produces cars, so it can quickly build them to order. Intranet and Extranet

22. Extranets: Extranets combine the privacy and security of intranets with the global reach of the Internet, granting access to outside business partners, suppliers and customers to a controlled portion of the enterprise network. They are network links that use Internet technologies to interconnect the intranet of a business with the intranets of its customers, suppliers or other business partners. For example, Adaptec, Inc is a $1 billions microchip manufacturer supplying critical components to electronic equipment makers. The company outsourcers the manufacturing tasks concentrating on product research and development. Before it was implemented extranet Adaptec required up to 15 weeks to deliver products to customers. Competitors were able to deliver similar chips in only eight weeks. The longer delivery time was mainly caused by the need to co-ordinate design activities between Adaptec headquarters in California and its three principal fabrication factories in Hong Kong, Japan and Taiwan. Once hey introduced extranet and enterprise - level supply chain integration software that incorporates automated workflow and EC tools, communication with manufacturers across several zones became very easy. Adaptec can send chip design diagrams over the extranet, enabling the manufacturers to prepare for product changes and new designs.