Mobile Governance

Mobile Governance with an example of UMANG App

1. By : Nabil Ahmad Afifi Nandita Srivastava

2. Mobile governance M-governance is a sub-domain of e-governance. It ensures that electronic services are available to people via mobile technologies using devices such as mobile phones

3. Delivery models of m-government

4. G2C Services Categories ‡ Informational and educational services general information for citizens (e.g. weather, safety, health, etc) specific information (e.g. exchange rates, market rates, exam results, etc) emergency alerts Interactive services filing claims and reporting problems (e.g. service interruptions, suspicious activity, voting issues, complaints about government officials) information inquiry services Transactional services paying taxes booking appointments government transfer programmes Governance and citizen engagement elections and voting M-GOVERNMENT: MOBILE TECHNOLOGIES FOR RESPONSIVE GOVERNMENTS AND CONNECTED SOCIETIES – © ITU, OECD

5. Mobile Governance in India

6. A Recent Example

7. Growth in Smartphone users Source - Statista

8. Mobile Internet in India

9. Mobile Governance in India Mobile Seva Initiative Aims at mainstreaming mobile governance in India. The Ministry of Electronics and Information Technology developed and notified the framework for mobile governance in 2012. The framework aims to create unique infrastructure as well as application development ecosystem for m - Governance in the country.

10. Main features of the framework Web sites of all Government Departments and Agencies shall be made mobile-compliant, using the “One Web” approach. Open standards shall be adopted for mobile applications for ensuring the inter-operability of applications across various operating systems and devices as per the Government Policy on Open Standards for e-Governance. Uniform/ single pre-designated numbers (long and short codes) shall be used for mobile-based services to ensure convenience. All Government Departments and Agencies shall develop and deploy mobile applications for providing all their public services through mobile devices to the extent feasible on the mobile platform. They shall also specify the service levels for such services. Source - http://vikaspedia.in/e-governance/mobile-governance/m-governance-in-india

11. Mobile Service Delivery Gateway (MSDG) Core infrastructure for enabling the availability of public services in through mobile devices. Supports following delivery channels : - SMS (Short Message Service) - IVRS ( Interactive Voice Response System ) - LBS ( Location Based Services ) - Mobile Payment Service Source - http://vikaspedia.in/e-governance/mobile-governance/m-governance-in-india

12. m-Gov AppStore Apps available under following domains : Agriculture – AgriMarket , Kisan Suvidha , Crop Insurance Electoral – ECI Apps Health - mSwasthya Language M-learning – C-Reference, Joy of Learning Apps Social – Sanskriti , Digital India Source - https://apps.mgov.gov.in/index.jsp

13. UMANG Unified Mobile Application for New-age Governance  Source: UMANG app

14. Launched on 23 November 2017.   developed by  Ministry of Electronics and Information Technology ( MeitY ) and  National e-Governance Division  ( NeGD ), At the time of launch the app had 172 services from 36 state and central government departments and four states  will replace or compliment 1500 apps launched by the government so far Citizens can access Employees Provident Fund Organization (EPFO) services, apply for a new permanent account number (PAN), pay bills using BHARAT Bill Pay, book LPG cylinders etc. UMANG provides seamless integration with popular customer centric services like Aadhaar and Digilocker . It provides a unified approach where you can install one application to avail multiple government services. UMANG can be accessed on multiple channels like mobile application, web, IVR and SMS which can be accessed through smartphones, feature phones, tablets  Source: https://en.wikipedia.org/wiki/UMANG

15. Benefits for governments Wider reach Mobility and ubiquity More personalization of services Cost-effectiveness Faster information flow Better management Increased democracy M-GOVERNMENT: MOBILE TECHNOLOGIES FOR RESPONSIVE GOVERNMENTS AND CONNECTED SOCIETIES – © ITU, OECD

16. Benefits for citizens Convenience and access Health and public safety Financial management M-GOVERNMENT: MOBILE TECHNOLOGIES FOR RESPONSIVE GOVERNMENTS AND CONNECTED SOCIETIES – © ITU, OECD

17. Benefits for businesses and economic growth Economic opportunity and improvement Productivity Customer service Green economy : ICT has an active role in efforts towards a “Green Economy.” Current network optimization packages for mobile infrastructure can reduce energy consumption by 44%. M-GOVERNMENT: MOBILE TECHNOLOGIES FOR RESPONSIVE GOVERNMENTS AND CONNECTED SOCIETIES – © ITU, OECD

18. Challenges for m-Governance in India Cost Low levels of literacy Not enough facilities in mobile devices for m-Governance Trust/security Data overload

19. Conclusion In India, m-Governance is still at new stage and still need for more improvement to get a better m-Governance. GOI should come up with strategies to overcome the challenges faced by m-Governance.