MOBILE MAKES YOUR MUSEUM OPEN TO ALL AGES - THREE EXPERTS TELL ALL

Heard from guest speakers:
LARISSA WOO
Director,
Special Collections & Records Management
Molloy College Art Gallery


EMILY ANTOVILLE
Assistant Archivist
Molloy College Art Gallery


AMANDA KEPNER
Senior Manager for Institutional Process
Columbus Museum of Art

1. Mobile Makes Your Museum
Open to All Ages - Three Experts Tell All
Presentation by: Dave Asheim, Guide by Cell,
Larissa Woo & Emily Antoville, Molloy College Art Gallery
Amanda Kepner, Columbus Museum of Art

2. About Guide by Cell

●Largest provider of mobile services to
cultural/visitor sector in the world - 14 years
●Cloud-based, no downloads
●No company in U.S. offers our
unique approach & tools
● 4,000 clients in 10 countries
○Molloy College Art Gallery
○Columbus Museum of Art
○Bruce Museum
○Smithsonian
○Getty
○Central Park
○NY Public Library
○New York Botanical Garden

3. Statistics
91% of U.S. citizens carry
their mobile device within
reach 24/7
Museums are looking at the best
attendance they've ever had, as
technology completely revolutionizes
the consumption of art.

Visitor engagement is the
primary motivation for most
“mobile museums”
(Morgan Stanley) (CNBC Tech Kelly Song 2017) (American Alliance of Museums)

4. What can mobile do
●Make your exhibits accessible to any age group
●Convey your knowledge to your visitors
●Increase engagement - before, during and
after a visit

5. Over 13 years we have learned…
●Visitors enjoy using their own mobile device to engage
●They generally do not want a pre-set experience
(guided tour)
●They want one-off little interactions
●They do not want anything that takes more than 4
seconds to launch
●They like choices -
○Many engagement spots
○Different types of engagement

6. Mobile Technology Used by Museums
●Dial up audio guides
●Smartphone mobile tours
●Text messaging interactions
●Apps
●Augmented and/or virtual reality
●GPS or beacon driven tours/touches

7. Spread Mobile
Interactions Throughout

8. Our Speakers
David Asheim
Founder/CEO
Guide by Cell
[email protected]

9. Our Speakers
Larissa Woo
Director, Special Collections
& Records Management
Molloy College Art Gallery
Emily Antoville
Assistant Archivist
Molloy College Art Gallery

11. What do Larissa and Emily do at
Molloy College Art Gallery?
●Communicate with students to engage
with learning opportunities

12. Amanda Kepner
Senior Manager
for Institutional Processes
Columbus Museum of Art
Our Speakers

14. What does Amanda Kepner do at
Columbus Museum?
●In charge of communication and engagement

15. Accessible

16. Visitor Engagement

17. Convey knowledge

19. Try it Yourself!
Text MASC
to 56512

23. Columbus Museum
“Collective Voices”
●From a creative perspective but not a curator

24. Columbus Museum
“Collective Voices”
●From a creative perspective but not a curator

25. Reporting for Decision Making

27. More Mobile Opportunities

28. Scavenger Hunt
●Visitor texts into receive their first
clue and search around the
museum for the answer
●When they text in the answer, they
receive their next clue

29. Feedback/Survey
●Patrons call in to an audio
line to leave feedback
about their visit
●Send visitors a text at the
end of the day with link to
a mobile survey

30. Text Chat

●You can field questions from all
visitors from within our texting
dashboard

31. Onboarding
●Onboarding page can hold
important information for
new hires and volunteers on
what to bring their first day,
documents, forms, etc

32. Fundraising

Mobile Donate - Credit Card donation page

33. The Future of Mobile
in Museums

34. Call Dave at Guide by Cell at 415-615-0150
for a demo and to get started!
Getting started

35. Thank You
David Asheim

Founder/CEO
[email protected]
www.guidebycell.com
415.297.6677
Amanda Kepner

Senior Manager
for Institutional Processes
Columbus Museum of Art
Larissa Woo

Director, Special Collections
& Records Management
Molloy College Art Gallery
Emily Antoville

Assistant Archivist
Molloy College Art Gallery