Mobile Marketing in the form of ppt document

Mobile marketing presentation with ppt tag to easily editing and easy to use

1. Presented to: Sir Usman Ghaffar Presented by: Aman Shahzad (AF22LHB2267) Esha Afzal (AF22LHB2155) Semester 4 Section F Mobile Marketing

2. AGENDA MOBILE MARKETING KEY STRATEGIES TOOLS AND RESOURCES EMAIL MARKETING AND ITS TYPES EMERGING TRENDS USES OF EMERGING TRENDS WHY MOBILE MARKETING CONCLUSION STARBUCKS SURVEY

3. What is Mobile Marketing? Definition: Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. Channels: SMS, mobile apps, social media, mobile web, and more. Importance: Reach a larger, more engaged audience.

4. Key Mobile Marketing Strategies SMS Marketing Mobile Apps Mobile-Friendly Websites Social Media Marketing Location-Based Services

5. SMS Marketing SMS marketing is a powerful tool due to its direct nature and high engagement rates. Direct and immediate communication High open rates Personalization opportunities

6. Mobile Apps Mobile apps allow businesses to engage users in a more interactive and personalized manner. Enhanced user engagement Push notifications In-app promotions Large active audience

7. Mobile-Friendly Websites A mobile-friendly website is crucial for providing a seamless user experience and improving search engine rankings. Responsive design Fast loading times Easy navigation

8. Social Media Marketing Social media platforms are among the most popular mobile apps, offering extensive opportunities for targeted advertising and user engagement. Social media offers, Targeted advertising Real-time interaction High user engagement

9. More social media examples

10. Location-Based Services Location-based services allow businesses to target users based on their geographic location, providing highly relevant and timely promotions. Bullet Points: Geo-targeting Proximity marketing Local SEO

11. Tools and Resources There are various tools and resources available to help you manage and optimize your mobile marketing efforts. Bullet Points: Mobile analytics tools Marketing automation platforms Design tools for mobile

12. Email marketing Email marketing is a type of direct digital marketing method that uses emails to engage with a business’s audiences. It involves sending promotional or informational content. Types of email marketing: transactional, promotional, newsletters, and retention

13. Emerging Trends Let's look at some emerging trends in mobile marketing that are set to shape the future of the industry. Augmented Reality (AR) Mobile Wallets and Payments Voice Search Optimization 5G Technology

14. Use of emerging trends AR offers exciting possibilities for creating immersive and interactive experiences that can significantly enhance user engagement. Mobile wallets and payment options are becoming increasingly popular, offering convenience and security for users while providing new promotional avenues for businesses. As the use of voice assistants grows, optimizing for voice search is becoming essential to capture voice-driven queries and improve accessibility. The advent of 5G technology promises to revolutionize mobile marketing by enabling faster data speeds and more robust user experiences.

15. Why Mobile Marketing? High smartphone penetration rates Increased mobile internet usage Enhanced user engagement Personalized user experiences

16. Conclusion In conclusion, mobile marketing offers immense potential for businesses to connect with their audience in meaningful ways. Thank you for your attention, and I'm happy to take any questions now but let’s just look at a survey that tells how mobile marketing helped Starbucks in its career. A well-documented case study from a known brand which is Starbucks app is given below as example:

17. Starbucks Mobile App Background: Starbucks is a global coffeehouse chain known for its innovative use of mobile technology to enhance customer experience and drive sales. Objective: Increase customer loyalty and sales through an engaging mobile platform Introduction to the Starbucks Mobile App: Launch Year: The Starbucks mobile app was launched in 2009. Features: Mobile ordering, payment integration, rewards program, personalized offers, and store locator. Strategy and Implementation: Mobile Ordering: Allowing customers to order and pay through the app for faster service. Loyalty Program: Integrating the Starbucks Rewards program within the app to provide points for purchases that can be redeemed for free items. Personalization: Using customer data to offer personalized recommendations and promotions. Push Notifications: Sending timely notifications about special offers, new products, and reminders to visit stores. Results: User Engagement: By 2020, Starbucks reported that 23.4 million people in the U.S. used the Starbucks mobile app for purchases, making it one of the most popular mobile payment apps. Sales Increase: Mobile orders and payments accounted for approximately 24% of all transactions in U.S. stores.

18. Questions and Answers Open the floor for questions from the audience, ensuring an engaging and interactive session.